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California Regional Consortia

Digital Marketer

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Submitter's Information

Name

Sabrina Aguilar

Title

Program Director

Region

Central/Mother Lode

College

Bakersfield College

CTE Dean

CTE Dean's Name

Anthony Cordova

CTE Dean's Email

Log in to view CTE Dean's Email.

Program Details

Program Title

Digital Marketer

Submission Type

New Program

TOPs Code

Information Technology, General (070100)

Projected Start Date

08/21/23

Catalog Description

Over the course of this training program, we'll teach you a variety of skills, including

how to:

  • Research and watch market trends
  • Implement a digital marketing strategy
  • Improve web analytics and design
  • Use marketing tools for SEO improvements
  • Collect leads via a website, using landing pages and email automation

Learn to use the most in-demand tools in digital marketing: HubSpot and Google Ads.

In addition to these technical skills, you’ll learn "soft" skills, which will help you grow in 

your career.

Enrollment Completer Projections

The program anticipates approximately two to five completions annually.

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • Certificate of Achievement: 16 or greater semester (or 24 or greater quarter) units (C)
Program Goal

·         

The goal of the program is to provide students the opportunity to pursue a career as a digital marketer as well as prepare for related employment opportunities. Students will also receive an apprenticeship certification with the United States Department of Labor (DOL) and the California Division of Apprenticeship Standards (DAS).

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

20

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

n/a

Total Units for Degree (Minimum and Maximum)

n/a

Course Report

Program Requirements Narrative

Throughout the duration of the program, students will learn the following:

  • Determine the most effective social media channels for a brand.
  • Create a paid online advertising campaign.
  • Report on the effectiveness of a campaign and goal conversions.
  • Develop an editorial calendar.
  • Create an emailing strategy.
  • Write copy in the brand's tone of voice.
Program Requirements



Course Title Units Year/Semester (Y1 or S1)
Dive into Your Digital Marketer Apprenticeship APPR-73A 1 Y1
Create a Campaign to Advertise a New Fragrance for a Luxury Brand APPR-73B 4 Y1
Improve and Prepare the Launch of the Design of a SaaS Invoicing App APPR-73C 3 Y1
Help Ocean Heaven Build Their Social Media Strategy APPR-73D 3 Y1
Identify Target Customer Groups for Your Company APPR-73E 3 Y1
Audit a Website to Optimize Their SEO APPR-73F 3 Y1
Capture New Prospects and Maximize Their Lifetime Value on Your Company's Website APPR-73G 3 Y1

Supporting Documents

Upload Labor Market Information (LMI)

Central/Mother Lode Regional Questions

Advisory Minutes

Submission Details

Published at

04/11/23 - 09:10 AM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Digital Marketer". to Sabrina Aguilar's drafts. This message will be sent to sabrina.aguilar@bakersfieldcollege.edu

Comments, Documents, Voting

Comments

All Comments

SC

Shelly Conner   ·  05/03/23

I m not sure if the LMI data supports a local need for this program the way the COE analysis narrows down the geographical scope.