Social Media Marketing I

This Social Media Marketing (Basic Certificate) curriculum is designed for students who need the social media marketing basics and are planning to begin careers in social media planning and buying.

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To provide students with a comprehensive understanding of the principles and practices of social media marketing. - Objective 1.1: Students will analyze foundational marketing principles through the completion of BusAD 162 Principles of Marketing. - Objective 1.2: Students will apply essential skills in social media marketing concepts, strategies, and tools through BusAD 163 Social Media Marketing I. - Objective 1.3: Students will evaluate advanced social media marketing techniques and analytics through BusAD 165 Social Media Marketing II. To prepare students for entry-level positions in social media planning and buying. - Objective 2.1: Students will  describe the application of marketing principles and social media strategies to real-world scenarios. - Objective 2.2: Students will execute practical experience in social media planning and buying processes through hands-on projects and case studies. - Objective 2.3: Students will utilize social media analytics tools to assess and optimize marketing campaigns. To foster critical thinking, creativity, and ethical decision-making in social media marketing practices. - Objective 3.1: Students will assess and evaluate social media marketing campaigns to determine their effectiveness and impact. - Objective 3.2: Students will generate innovative ideas and solutions for resolving challenges in social media planning and buying. - Objective 3.3: Students will identify ethical awareness and responsibility in their approach to social media marketing strategies and campaigns.  To support students in developing effective communication and collaboration skills for professional success. - Objective 4.1: Students will identify social media marketing insights effectively through written reports, presentations, and digital media. - Objective 4.2: Students will collaborate with peers to brainstorm ideas, solve problems, and execute social media marketing projects. - Objective 4.3: Students will interact with industry professionals and networks to gain insights and opportunities for career advancement in social media marketing. By achieving these goals and objectives, students completing the skill award in social media marketing will demonstrate the knowledge, skills, and mindset needed to excel in entry-level roles in the dynamic field of social media planning and buying.

The Social Media Marketing I program is a 9-unit certificate designed to provide students with foundational knowledge and skills in marketing principles and social media strategies. Students will develop expertise in leveraging social media platforms to promote products, services, and brands effectively. Completion of the program requires taking all three of the following courses:

1. BUSAD 162 - Principles of Marketing (3 units).This course introduces students to the fundamental concepts of marketing, including market research, consumer behavior, product development, pricing strategies, distribution channels, and promotional activities. It lays the groundwork for understanding how marketing principles apply to various industries and business contexts.

2. BUSAD 163 - Social Media Marketing I (3 units). This course focuses on the basics of social media marketing, emphasizing the use of popular platforms such as Facebook, Instagram, Twitter, and LinkedIn. Students will learn how to create engaging content, build brand awareness, and implement campaigns that drive customer interaction and loyalty.

3. BUSAD 165 - Social Media Marketing II (3 units). Building on the foundation of Social Media Marketing I, this advanced course delves deeper into strategies for optimizing social media presence. Topics include analytics, advertising, influencer partnerships, and advanced campaign management to maximize return on investment (ROI) for businesses.

By completing these courses, students will gain practical, hands-on experience and the theoretical knowledge necessary to excel in entry-level roles in social media marketing or enhance the digital marketing efforts of their own businesses.

Business Division

Nothing compares

Los Angeles Valley College (LAVC)

LAVC provides a Certified Social Media Manager course, which covers:

• Social media strategy, analytics, and content creation
• Practical, real-world applications
• Preparation for the Social Media Manager Certification Exam
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information. 

Programs Offered at ELAC

Digital Marketing Courses

• Introduction to Internet Marketing Methods: This online class covers essential online marketing tactics, including SEO, social media, advertising, and e-commerce strategies. It's designed for beginners and those looking to improve their skills
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Social Media Programs

• Social Media Course: This program teaches students how to effectively use various social media platforms to identify target markets, engage users, and foster relationships that can lead to sales and job opportunities. It emphasizes practical applications in a business context
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Marketing Degree

• Associate of Arts in Marketing: ELAC offers a comprehensive marketing program that includes coursework on digital and social media marketing. The program equips students with the necessary skills to achieve business goals through effective web marketing strategies
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These offerings provide a solid foundation for students interested in pursuing careers in digital marketing and social media, helping them develop relevant skills in a rapidly evolving field.

For these courses annual enrollment is at 60 per class

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