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Submitter's Information
Kristine Di Memmo
Dean of Instruction, CTE
Inland Empire/Desert
Riverside City College
CTE Dean
Kristine Di Memmo
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Program Details
Marketing
New Program
Marketing and Distribution (050900)
03/13/18
Prepares individuals to undertake and manage the process of developing both consumer and business markets and communicating product benefits to targeted market segments. Fulfills a portion of the Associate of Science degree in Business with a major concentration in Marketing.
Enrollment completer projections show 35 students annually with a 2-5% expected growth per year.
Program Proposal Attributes
- Certificate of Achievement: 8 to fewer than 16 semester (or 12 to fewer than 24 quarter) units (B)
In 2017, there were nearly 29,200 marketing jobs in the Inland Empire/Desert. This occupational group is projecting to increase employment by 9% over the next five years. Employers in the region will need to hire nearly 17,000 workers over the next five years to backfill jobs that workers are permanently vacating (includes retirements). Appendix A, Table 1 shows the projected job growth, wages, education, training, and work experience required for each of the occupations in this group.
Course Units and Hours
15
n/a
n/a
Course Report
| Course | Title | Units | Year/Semester (Y1 or S1) |
|---|---|---|---|
| BUS-10/10H | Introduction to Business | 3 | S1 |
| MKT-20 | Management Communications | 3 | S1 |
| MKT-40 | Advertising | 3 | S1 |
| MKT-42 | Retail Management | 3 | S2 |
| MKT-41 or BUS-43 | Techniques of Selling or International Marketing | 3 | S2 |
Students should start with BUS-10, MKT-20 and MKT-40 in their first semester. The second semester should include MKT42 and MKT41/BUS43
Supporting Documents
Inland/Empire Desert Regional Questions
Submission Details
05/07/19 - 10:25 AM
Recommended
Return to Drafts
Please list the reason(s) for returning "Marketing". to Kristine Di Memmo's drafts. This message will be sent to Kristine.dimemmo@rcc.edu
Comments, Documents, Voting
Comments
All Comments
Diann Thursby Super User · 05/13/19
Received regional recommendation at 5-13-2019 IEDRC Deans Meeting.