Fitness and Sport Management

New Program: Fitness and Sport ManagementMainTitle Fitness and Sport ManagementDivision/Department Kinesiology, Dance, and AthleticsSubject Area KINAward Type Certificate of AchievementTotal Units for Degree 21.00DescriptionThe fitness and sport fields have become dynamic growth industries and are recognized as multibillion dollar global enterprises. The Fitness and Sport Management Certificate is designed toprepare individuals to apply business, coaching and physical education principles to theorganization, administration and management of athletic programs and teams,fitness/rehabilitation facilities and health clubs, sport recreation services, and related services.The program includes instruction in program planning and development; business and financialmanagement principles; sales, marketing and recruitment; event promotion, scheduling andmanagement; facilities management; public relations; the psychology of sport and exercise, andlegal aspects of sports. Depending on their specific interests, professionals in this field can doanything from managing a local gym, fitness studio, or sports camp. They may work in a collegeor professional sport venue and manage facilities, operations, and assist with marketing andsocial media. It is possible to complete this certificate in one calendar year. The curriculum hasbeen designed to equip the student with the background, both theoretical and practical, to pursuean entry-level job managing and promoting both fitness and sport organizations.Goals, Background, AssociationsPurpose and GoalsThis Certificate of Achievement provides a foundation for young professionals to explore acareer in the emerging field of fitness and sport program and facility management. It is ideal forpeople who aspire to have a career in the fitness or sports industry, want to learn to manage theirown business, need insight to market and promote their small gyms or studios, or developleadership skills needed to manage fitness and sport facilities. It is a stackable certificate linkedto courses in the Coaching of Sport Certificate, supports the Fitness Specialist Certificatestudents looking to start a small business, and may encourage students to further their educationand pursue a degree in the fitness and sport management industry.Background and RationaleThe Los Angeles area is home to nine professional teams, multiple universities, hundreds offitness facilities, and numerous multimillion dollar venues. There is a multi-billion-dollarcomplex nearing completion in Inglewood, CA and they are in need of entry level workersranging from front desk to entry level managers. In 2028, Los Angeles will be the host of the Olympic Games, and in need of knowledgeable, trained, and skilled employees and volunteers.The value of the North American professional sports industry is projected to increase to over $80billion by 2022 (PwC Sports Outlook, 2018).In addition, Whittier College has expressed interest in collaborating for a transfer-model programas a pathway to a Bachelor’s or Master’s degree. The following schools also offer degrees relatedto fitness and sport management: CSU-Long Beach, CSU-Dominguez Hills, Azuza Pacific,Concordia, and Pepperdine University. 

15-25 annual

This Certificate of Achievement provides a foundation for young professionals to explore acareer in the emerging field of fitness and sport program and facility management. It is ideal forpeople who aspire to have a career in the fitness or sports industry, want to learn to manage theirown business, need insight to market and promote their small gyms or studios, or developleadership skills needed to manage fitness and sport facilities. It is a stackable certificate linkedto courses in the Coaching of Sport Certificate, supports the Fitness Specialist Certificatestudents looking to start a small business, and may encourage students to further their educationand pursue a degree in the fitness and sport management industry. 

The fitness and sport fields have become dynamic growth industries and are recognized as multi-billion dollar global enterprises. The Fitness and Sport Management Certificate is designed to prepare individuals to apply business, coaching, and physical education principles to the organization, administration, and management of athletic programs and teams, fitness/rehabilitation facilities and health clubs, sport recreation services, and related services. The program includes instruction in program planning and development; business and financial management principles; sales, marketing and recruitment; event promotion, scheduling and management; facilities management; public relations; the psychology of sport and exercise, and legal aspects of sports. Depending on their specific interests, professionals in this field can do anything from managing a local gym, fitness studio, or sports camp. They may work in a college or professional sport venue and manage facilities, operations, and assist with marketing and social media. It is possible to complete this certificate in one calendar year. The curriculum has been designed to equip the student with the background, both theoretical and practical, to pursue an entry-level  job managing and promoting both fitness and sport organizations.

KIN 110 Introduction to Fitness and Sport Management 3

KIN 159 Leadership Empowerment of Sport 3

KIN 120 Sports Law and Ethics 3

KIN 188 Theory and Practice of Coaching 3

KIN 195 Social Issues/Media in Sport 3

KIN 170 Sport and Exercise Psychology 3 

Units Required    18

This program is a Certificate of Achievement (COA) and also "stackable", meaning there are overlapping courses offered in the current coaching certificate program. Further, this program may be beneficial to those seeking careers in athletic administration, sports media, corporate health and wellness, sport and entertainment hospitality, event coordinator, and recreation management.

Santa Monica

25