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Submitter's Information

Name

Osvaldo Del Valle

Title

Dean of Instruction

Region

Central/Mother Lode

College

Porterville College

CTE Dean

CTE Dean's Name

Osvaldo Del Valle

CTE Dean's Email

Log in to view CTE Dean's Email.

Program Details

Program Title

Digital Video Production for Business Certficiate

Submission Type

Program Modifications (formerly substantial changes)

TOPs Code

Computer Graphics and Digital Imagery (061460)

Projected Start Date

06/01/25

Catalog Description

The Digital Video Production for Business certificate prepares students to work in a wide variety of business fields where the creation of video content are used more than ever in creating marketing and training materials. Students will develop skills in professional video and audio production, narrative message creation, mass consumption of messages, and introductory business practices. With a focus on direct application of these skills in to every day small and large businesses, students will use industry standard camera equipment and digital video editing software to create a mature portfolio of filmic work demonstrating advanced formal, conceptual, and technical development. In post production, students will learn motion graphics and how to finalize video content for commercial and creative applications.

Enrollment Completer Projections

With multiple local high school pathway programs in digital video production as well as business, our estimation is that approximately 60students will be in pursuit of a Certificate of Achievement in Digital Video Production for Business in its first year with about 8-10 completer safter the first year and a half. These numbers would reflect the Commercial AA, Studio Art AA-T, and Business Administration AS-T programs.The Art programs average roughly 50 majors and 15 completers per year and the Business program has far more majors and roughly 125completers per year. With this large of a possible student base, our completer projections may prove to be conservative.
In an era dominated by audiovisual content and the popularity of film and video, we anticipate an increase in student enrollment during the second year and afterward once the program gets fully underway.

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • Certificate of Achievement: 8 to fewer than 16 semester (or 12 to fewer than 24 quarter) units (B)
Program Goal

The Digital Video Production for Business certificate prepares students to work in a wide variety of business fields where the creation of video content are used more than ever in creating marketing and training materials. Students will develop skills in professional video and audio production, narrative message creation, mass consumption of messages, and introductory business practices. With a focus on direct application of these skills in to every day small and large businesses, students will use industry standard camera equipment and digital video editing software to create a mature portfolio of filmic work demonstrating advanced formal, conceptual, and technical development. In post production, students will learn motion graphics and how to finalize video content for commercial and creative applications.
Program Learning Outcomes
1. Use appropriate materials, techniques, and media to create 4D projects
2. Synthesize advanced multidisciplinary knowledge into a portfolio of moving image works
3. Identify, describe, analyze various communication contexts in business settings and how those influences should shape their work.

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

15

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

n/a

Total Units for Degree (Minimum and Maximum)

n/a

Course Report

Program Requirements Narrative

Because none of the required courses have prerequisites, students may choose to complete the courses in as little as 2 semesters (highlightedabove) or take additional semesters based on their schedule and preference. Below we highlight proposed unit loads for a 2 semester and a 3semester sequence.
Sequence (3 semester option):

Year 1, Fall = 6 units
Year 1, Spring = 6 units
Year 2, Fall = 3 units
Sequence (4 semester option):
Year 1, Fall = 3 units
Year 1, Spring = 6 units
Year 2, Fall = 3 units
Year 2, Spring = 3 units
Sequence (2 semester option):
Year 1, Fall = 9 units
Year 1, Spring = 6 units

Program Requirements
CourseTitleUnitsYear/Semester
(Y1 or S1)
CGRA P105
Film Theory
3
Y1
CGRA P113
Digital Video Production
3
Y1
COMM P111
Introduction to Mass Communication
3
Y1
CGRA P120
Beginning Audio Production
3
Y1
BSAD P101 or BSAD P160
Introduction to Entrepreneurship
3
Y1

Supporting Documents

Upload Labor Market Information (LMI)

Submission Details

Published at

11/15/24 - 09:29 AM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Digital Video Production for Business Certficiate". to Osvaldo Del Valle's drafts. This message will be sent to osvaldo.del@portervillecollege.edu

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