Marketing I

This curriculum is designed for students who need the marketing basics and are planning beginning careers in marketing, advertising, retailing, and sales. Students will learn to recognize and develop an appreciation for customer need, understand and apply the four P’s of marketing: Product, Price, Place (distribution), and Promotion, and develop a basic marketing plan and implement a strategy.

Forecasted completers is in the 4-8 range.

1st Program Goal and Objective: Program Goal: Equip students with foundational marketing knowledge and skills essential for entry-level positions in marketing, advertising, retailing, and sales. Program Objective: Students will demonstrate the ability to create and present a basic marketing plan that incorporates the four P’s: Product, Price, Place, and Promotion. 2nd Program Goal and Objective: Program Goal: Prepare students to recognize and address customer needs while implementing effective marketing strategies for diverse business environments. Program Objective: Students will apply marketing principles to identify target markets and develop strategies that align with customer needs and organizational goals. 3rd Program Goal and Objective: Program Goal: Develop students’ practical understanding of marketing concepts and strategies that drive successful product promotion and customer engagement. Program Objective: Students will analyze and evaluate real-world case studies to develop actionable marketing plans that integrate the four P’s of marketing.                            

The Marketing I program at GCC addresses industry demand for specialized marketing professionals. By offering targeted training in key areas such as digital marketing and market research, the program enhances students' employability and career prospects. It provides a flexible entry point for students interested in pursuing a marketing career, with clear progression pathways to a Marketing Certificate and an Associate of Science (AS) degree. Catering to diverse student needs, the program supports individuals seeking specific marketing skills to enter or advance in the workforce. Graduates contribute to local economic development by meeting the marketing needs of businesses and organizations. This initiative represents a strategic investment in our students' education and future success. Courses required are 

Business Division, Business Administration Department, Marketing

Los Angeles County:

1. Los Angeles City College (LACC)

   • Marketing Certificate of Achievement

   • Associate Degree in Marketing

   • Website

2. Los Angeles Valley College (LAVC)

   • Marketing Certificate of Achievement

   • Marketing Associate of Arts (AA) Degree

   • Online Marketing Design Certificate

   • Digital Marketing Suite

   • Website

3. Los Angeles Pierce College (LAPC)

   • Marketing Certificate of Achievement

   • Marketing Associate of Arts (AA) Degree

   • Social Media Marketing Certificate

   • Digital Marketing Suite

   • Website

4. Pasadena City College (PCC)

   • Offers business and marketing-related courses; check for certificate availability.

   • Website

Orange County:

5. Fullerton College

   • Marketing Management Certificate

   • Digital Marketing Certificate

   • Website

6. Orange Coast College (OCC)

   • Marketing Certificate

   • Associate Degree in Marketing

   • Website

Annual enrollment projections at 10

Not a program modification, no explanation needed.