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Submitter's Information
Angel G. Fuentes
Dean of Business and Workforce Development
Bay Area
Evergreen Valley College
CTE Dean
Angel G. Fuentes
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Program Details
Business Communications and Marketing Specialist
New Program
Business Management (050600)
08/25/25
The Business Communications and Marketing - Certificate of Achievement is designed to equip students with a comprehensive understanding of communication theories, intercultural competence, marketing principles, and business writing to prepare them for diverse careers like Marketing Coordinator, Social Media Manager, Corporate Communication Specialist, and Web Designer, in the dynamic fields of communication and marketing.
We approximate between 12-20 completers per semester, including summer session.
Program Proposal Attributes
- Certificate of Achievement: 16 or greater semester (or 24 or greater quarter) units (C)
The Business Communications and Marketing - Certificate of Achievement Program’s goal is to create skilled communicators and marketers who can craft compelling messages, understand and leverage digital media, and manage cross-cultural business relationships effectively. This certificate serves as a launchpad for students aiming to enter the workforce quickly with a robust skill set in communications and marketing, opening doors to careers in various industries.
Course Units and Hours
27
n/a
n/a
Course Report
Year 1 Fall = 15 units
Year 1 Spring = 12 units
TOTAL UNITS: 27 units
| Course | Title | Units | Year/Semester (Y1 or S1) |
|---|---|---|---|
| BUS 084 | Introduction to Marketing Principles | 3 | S1 |
| COMS 035 or JOURN 010 | Intercultural Communication or Media Technologies and Society in the Digital Age | 3 | S1 |
| BIS 101 | Global Communication in the Workplace | 3 | S1 |
| BIS 007 | Business Writing Skills | 3 | S1 |
| BIS 012 | Business Document Production | 3 | S1 |
| BIS 109 | Microsoft Office | 3 | S2 |
| CIT 040 | Web Design I: Internet Publishin | 3 | S2 |
| COMS 010 | Interpersonal Communication or Small Group Communication | 3 | S2 |
| PSYCH 001 | General Psychology | 3 | S2 |
| Total | 27 |
Supporting Documents
Bay Area Regional Questions
CTE
We are responding to changes in the market on this area and deleting an outdated program developed in the 90s which no longer serves the workforce in the area.
We already have communication and marketing programs at EVC. We are combining them to create a new one. This will not add any more impact to other colleges as we already have these programs. The colleges with similar programs are: There are currently other California Community Colleges offering similar Programs. UC Santa Cruz offers Communications & Marketing, the University of San Diego and Santa Clara University offer a Marketing Degree. De Anza offers a Marketing Management Associate Degree. Digital Marketing Certification from San Jose State University, UC Berkeley Extension, and Santa Clara University. Social Media Marketing Certification - Foothill College and Mission College.
Submission Details
11/12/24 - 09:39 AM
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Please list the reason(s) for returning "Business Communications and Marketing Specialist". to Angel G. Fuentes's drafts. This message will be sent to angel.fuentes@evc.edu
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