Pre-Production/Producing Certificate of Achievement

(NOTE: This Description and Learning Outcomes were passed 2/7/18 by Curriculum Committee with stipulations. Department Chair Denah Johnston will be working on some minor changes in the next week. Please feel free to reach out for the most updated version of this information for full consideration.) This certificate prepares students in the planning and the business of the production of motion pictures. The certificate is inter-disciplinary and includes instruction in Cinema production, pre-production and basic business offerings. The curriculum examines the narrative and provides real world skills such as evaluating cost, budgeting and marketing in order to complete a film. Students who complete this certificate are prepared for entry level positions in a producer's office in positions such as Assistant Production Office Coordinator, Travel Coordinator, or Transportation Dispatcher. Learning Outcomes Upon completion of this program, students will be able to: 1. Apply motion picture and video production management and decision making skills. 2. Analyze data to make responsible business decisions. 3. Use motion picture and video terms and concepts when communicating with client and crew. 4. Propose solutions to ethical and social conflicts in a multi-cultural, team-oriented, rapidly changing environment. 5. Employ professionalism and understanding of workforce protocol in collaboration, communication and behavior. The minimum time for completion of this certificate is 2 semesters. Completion time will vary based on student preparation and number of units or classes completed per semester.

Each semester our CINE 30 Producing class enrollment fluctuates between 25-30 students. While this class is required for completion of our AS Degree, it is at the heart of this Certificate. Since this is Cinema's first certificate there is no existing data to share. However, based on labor market data there is a significant gap that can be addressed by the offering of a program that can be completed in 2 semesters to support increased hourly wage and essential skills that are immediately applicable in the local work force. Statistically, CCSF's Cinema department sees the majority of students engaging in CTE training in related Film TOP codes with nearly 150 more students in the last reported year than runner-up DeAnza (which is competition but geographically quite a distance from anyone based in or closer to San Francisco). Existing information on completers CCSF's Cinema program (AS Cinema Production) provides a pathway to CTE work in the field as well as training and skill development for working professionals but remains more of a full time commitment for students requiring 38-39 credits to complete. This Certificate will offer an alternative and/or stepping stone for students who want to return to or advance more quickly in the CTE workforce. Cinema AS PRODUCTION DEGREES AWARDED since 2011-12: 40 As of February 8, 2018 1 in 2017-18 (NOTE: several students are preparing their petitions to graduate in May) 4 in 2016-17 11 in 2015-16 4 in 2014-15 6 in 2013-14 6 in 2012-13 7 in 2011-12 NOTE: This data does not include Cinema students who have completed the AS-T in Film, Television and & Electronic Media that is offered in collaboration with Broadcast Electronic Media Arts (BEMA). They award 7-8 AS-Ts annually which likely sets a baseline for our expectations of this certificate's performance.

Per the Labor Market Report prepared by the San Francisco Bay COE (attached): "Based on all available data, there appears to be a significant undersupply of Pre-Production/Producing workers compared to the demand for this cluster of occupations in the Bay region and the Mid-Peninsula sub-region. The annual gap between demand and supply is about 1,000 in the region and about 445 in the Mid-Peninsula sub-region." When available this Certificate will be the only one available in the Bay Area and will be a step forward in addressing the region's significant labor market gap as achievable in 2 semesters. Students who complete this certificate are prepared for entry level positions in a producer's office in positions such as Assistant Production Office Coordinator, Travel Coordinator, or Transportation Dispatcher.

Pre-Production/Producing Certificate of Achievement Required courses: CINE 24 - Basic Film Production 4.00 CINE 25 - Narrative Filmmaking 3.00 CINE 30 - Production Planning 3.00 CINE 54 - Cinematography & Lighting 3.00 CINE 170 - Film/Video Work Experience 2.00 Total Units: 15.00 Choose one of the following course electives: CINE 126 - Documentary Filmmaking 3.00 CINE 131 - Directing Motion Pictures 3.00 Total Units: 3.00 Choose one of the following business courses: GNBS 119 - Introduction to Business 3.00 MRKT 122 - Professional Selling 3.00 SMBS 135 - Ownership and Operation of a Small Business 3.00 Total Units: 3.00 Total Certificate Units: 21.00

As the first Certificate developed in the Cinema program we look forward to working with students in Work Experience to help guide them into the work force and/or continue with their CTE goals at a 4-year institution.

According to our research of Bay Area schools there are no directly competing programs for this sequence of courses or similar award.