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Submitter's Information
Nichol Roe
Associate Dean
San Diego/Imperial
Palomar College
CTE Dean
Nichol Roe
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Program Details
Advertising and Marketing
New Program
Advertising (050910)
08/23/21
Students learn the fundamentals of advertising and marketing with a strong focus on creating promotional content for both traditional and digital media. Students gain the problem solving, communication, and creative skills needed for entry-level employment in a marketing-related job. This certificate is also useful to update or add digital expertise to current business skills. There are no prerequisite skills required. Student Learning Outcomes are:
1. Students will gain general business skills that will prepare them for entry-level employment in marketing and/or advertising.
2. Students will be able to create marketing and advertising content that drives sales and business growth.
Projected Student Enrollment Each Year: 31 or more
Projected Number To Complete This Certificate Each Year 1 - 10
Program Proposal Attributes
- Certificate of Achievement: 8 to fewer than 16 semester (or 12 to fewer than 24 quarter) units (B)
This certificate of achievement is a Career Technical Education (CTE) program that prepares students to work in marketing and advertising. The courses in the program have been redesigned to emphasize digital marketing. Social media, digital content creation, and search engine marketing are all now part of this curriculum. This is because data suggests that this is where most of the marketing and advertising jobs are growing.
Course Units and Hours
12
n/a
n/a
Course Report
The Advertising and Marketing Certificate will prepare students to work in advertising and marketing with a focus on digital marketing and social media. The four courses in this Certificate of Achievement stack up to the two-year General Business degree, so students will have already met the requirements of four of the courses in the two-year General Business degree when they complete this stand-alone Certificate of Achievement.
| Course | Title | Units | Year/Semester (Y1 or S1) |
|---|---|---|---|
| BUS 155 | Marketing | 3 | S1 |
| BUS 152 | Social Media for Business | 3 | S1 |
| BUS 150 | Advertising | 3 | S2 |
| BUS 145 or BUS 157 | Retailing and Promotion OR E-Commerce | 3 | S2 |
Supporting Documents
San Diego/Imperial Regional Questions
No questions to display.
Submission Details
03/19/21 - 01:58 PM
Recommended
Return to Drafts
Please list the reason(s) for returning "Advertising and Marketing". to Nichol Roe's drafts. This message will be sent to nroe@palomar.edu
Comments, Documents, Voting
Comments
All Comments
Jennifer Lewis · 04/09/21
SWC endorses based on the COE recommendation.
Tina Recalde · 04/09/21
San Diego Mesa supports.
Nichol Roe · 04/08/21
The Advertising and Marketing degree at the Associates/Certificate level has already existed at Palomar as the Advertising, Marketing, and Merchandising Degree. As part of the PRP process for the last 4 cycles, the Business Administration department has been working on a strategic re-design of this degree (and a few others) to streamline our offerings and offer students a clear pathway into a General Business degree (non-transfer) with meaningful skills. We have since de-activated the former Advertising, Marketing, and Merchandising Certificate/Degree (>34 units) with anticipation of replacing it with this streamlined version.
Larry McLemore · 04/08/21
Cuyamaca supports
Dr. Javier Ayala · 04/05/21
Is there a title that reflects associates training or education.
Dr. Al Taccone · 03/30/21
MiraCosta endorses based on the COE recommendation, however, appreciates the information related to bachelor's degree requirements.
Tina Ngo Bartel · 03/29/21
Palomar College submitted the appropriate LMI from the COE. The COE recommends proceeding with developing a program because 1) a supply gap exists for these occupations and 2) their entry-level and median earnings are above the living wage. Colleges should note that employers require a minimum of a bachelor’s degree for these occupations.