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Submitter's Information

Name

Diane Murphy

Title

Associate Professor

Region

Los Angeles/Orange County (Archived)

College

LA Trade-Tech College

CTE Dean

CTE Dean's Name

Cynthia Morley-Mower

CTE Dean's Email

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Program Details

Program Title

Retail Merchandising Certificate Program

Submission Type

New Program

TOPs Code

Fashion Merchandising (130320)

Projected Start Date

02/01/21

Catalog Description

The Certificate in Retail Merchandising is designed to prepare students for employment in the retail industry.

Career opportunities for students completing this program of study include, but are not limited to:

SOC Code 41-1011 First line supervisors of retail sales associates

SOC Code 27-1026  Merchandise displayers and window trimmers

SOC Code 13-1022 Wholesale and Retail Buyers

SOC Code 11-2021 Marketing Managers

By fulfilling the program requirements, students will have the necessary knowledge and skills in retail management, retail buying and product development, visual communications and display, online retail management, fashion promotion and marketing, and fashion business entrepreneurship.

Enrollment Completer Projections

20

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • Certificate of Achievement: 16 or greater semester (or 24 or greater quarter) units (C)
Program Goal

Upon completion of the Retail Merchandising Certificate program, students are able to develop operational and promotional activities necessary to launch and sell brands and/ or private labels for a retail business.

Fashion Merchandising is the planning, organization, and development of fashion products to be sold at a profit. The program at LATTC is unique in that it offers instruction covering both manufacturing processes and retail expertise.Computer technology plays an important role in the program offering instruction on AIMS software. Retail is a major industry in Southern California and fashion constitutes one of its largest segments. Retail positions range from major department stores to specialty outlets, and from personal stylists to employment in wholesale manufacturing. Los Angeles has taken the lead as the largest apparel manufacturing center in the United States, and the Fashion Merchandising curriculum is designed to provide specialized training in fashion trends, and consumer demand, as well as wholesale concepts. Upon completion of the program, students will understand the cultural aspects of fashion in history, entrepreneurial opportunities in the fashion industry, and how to communicate the latest fashion trends and styling. Students will also be proficient in international business processes preparing them for the global apparel market.

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

21

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

n/a

Total Units for Degree (Minimum and Maximum)

n/a

Course Report

Program Requirements Narrative

21 units of core fashion merchandising course units are required to complete the certificate in Retail Merchandising.  The courses focus on all aspects of retailing including retail merchandising and buying, eCommerce, visual display, fashion entrepreneurship, fashion promotion, and apparel product development. These courses prepare students for employment throughout the industry including business ownership as well as jobs for publicly or privately held companies. 

Program Requirements
CourseTitleUnitsYear/Semester
(Y1 or S1)
FASHMER 010
Retail Merchandising
3S1
FASHMER 035
Fashion Promotion
3S1
FASHMER 045 
Fashion eCommerce
3S1
FASHMER 015
Visual Display for Retail
3S1
FASHMER 001
Entrepreneurial Fashion
3S2
FASHMER 041
Fashion Merchandise Buying
3S2
FASHMER 020
Apparel Product Development
3S2

Supporting Documents

Upload Labor Market Information (LMI)

Los Angeles/Orange County (Archived)

District

Los Angeles Community College District

College

Los Angeles Trade Technical College

CRLC Member

Marcia Wilson

Email

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Phone

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Reason for approval request.

New Program

Place of program in college's curriculum/similar program.
Design and Media Arts, Fashion Merchandising
List similar programs at other colleges in the Los Angeles and Orange County Region.
Long Beach City College, Certificate in Fashion Merchandising Santa Monica City College, Certificate in Fashion Design and Merchandising Mt. San Antonio College, Certificate in Fashion Merchandising Santa Ana College, Certificate in Fashion Merchandising Orange Coast College, Certificate in Fashion Merchandising
Annual Enrollment projects (non-duplicative)
60
Priority Sector

n/a

Submission Details

Published at

07/06/20 - 07:06 PM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Retail Merchandising Certificate Program". to Diane Murphy's drafts. This message will be sent to murphyd@lattc.edu

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