Marketing and Distribution

The Certificate in Marketing Management is designed for an entry-level understanding of marketing and business management. Students will complete course work that emphasizes customer segmentation, marketing plans, management marketing research, consumer behavior, customer service, sales, social media marketing, and marketing communication.

10

This Certificate of Achievement is part of the Career Technical Education program and designed to prepare students to pursue marketing opportunities. Prepares individuals to undertake and manage the process of developing both consumer and business markets and communicating product benefits to targeted market segments. Fulfills a portion of the Associate of Arts degree in Marketing.

Course Sequence

Required Core: (12 Units)
BUSN 40; Introduction to Business; 3 Units
MKTG 50; Introduction to Marketing; 3 Units
MKTG 56; Marketing Strategies; 3 Units
MKTG 61; Professional Selling; 3 Units
List A: Select One (3 Units)
BUSN 45; Entrepreneurship; 3 Units
BUSN 56; Introduction to Management; 3 Units
BUSN 58; Small Business Management; 3 Units
BUSN 86; Management Strategies & Dilemmas; 3 Units
BUSN 87; Organizational Management and Leadership; 3 Units
List B: Select from Below (3 Units)
WRKX 94; Occupational Work Experience/Internship
WRKX 95; General Work Experience
BUSN 52; Business Communications 
CMST 1; Fundamentals of Public Speaking
Total Units 18

Course	Title	Units	Year/Semester (Y1 or S1)

Advisory Committee approved.

Chabot College and Diablo Valley College leads forwarded my certificate to the entire business department. Dimitry and Miguel at Chabot College recommended the certificate. As of this date, DVC has not responded further. I never heard back from DVC, should I follow up with them or is a no response okay?