Photography Studio Practice

This certificate provides hands on instruction in large format cameras, electronic strobe equipment and lighting techniques as applied to professional studio and/or portrait photography. Includes a foundation in design. Students completing this certificate program are prepared for an entry level position as a photographer's assistant in the fields of commercial photography, product photography, portrait photography, fashion photography, food photography, graduation photography and public relations.

Enrollment and Completer Projections

From 2011-Spring 2018 approximately 182 degrees and Certificate of Accomplishments were delivered in PHOT. We are seeking to convert our current CTE programs to Certificate of Achievements.

CB01: Course Department Number	CB02: Course Title	Annual # Sections	Cap per class	Annual Enrollment Totals
PHOT51	Beginning Photography	14-22	25 per class	600
PHOT100	Design Fundamentals	6-8	30 per class	200
PHOT 85A	Beginning Lighting Techniques	2-4	25 per class	75
PHOT83	PHOT 83 View Camera Techniques	1	25 per class	20
	OR
PHOT102C	Phase One Capture One	2	20 per class	40
PHOT 85B	Advanced Lighting Techniques	1	20 per class	20
	OR
PHOT 90	Portraiture	1	20 per class	20

Program Goals and Objectives:In the bay area studio photography is a large employer as retailers such as Macys,Google, Williams Sonoma, Restoration Hardware, Macys, Taylor Brands, Sunset Magazine etc all have in house studios. Courses that make up this certificate prepare students for work in professional still life photography including but not limited to product photography, portrait photography, event and fashion photography, food photography, and entry ­level positions in medical and forensic photography.

Upon completion of this program,students will be able to:

·     Use the traditional tools and techniques of photography.

·     Apply design concepts to the requirements of studio photography.

·     Apply the techniques and aesthetics of light to studio photography.

·     Apply corrective camera movements to achieve control over the photographic process.

Students must complete each course with a grade of “C”or higher. Where applicable, grades of Pass may be used. Students must complete 3 of 5 courses at City College of San Francisco. All courses must be taken within a 4-year period. The minimum time for completion of this certificate is 3 semesters. Completion time will vary based on student preparation and number of classes completed per semester. 

Required courses and recommended sequence (16 units):

1ST SEMESTER	PHOT 51 ­	Beginning Photography	3 units	Fall or Spring
1ST SEMESTER	PHOT100	Design Fundamentals	3 units	Fall or Spring
2ND SEMESTER	PHOT 85A	Beginning Lighting Techniques	4 units	Fall or Spring
3rd SEMESTER	PHOT83	PHOT 83 View Camera Techniques	2 units	Fall
		OR
	PHOT102C	Phase One Capture One	2 units	Fall or Spring
3rd SEMESTER	PHOT 85B	Advanced Lighting Techniques	4 units	Fall
		OR
3rd SEMESTER	PHOT 90	Portraiture	4 units	Spring

Total:16.00 

Requiredcourses and recommended sequence (16 units):

1ST SEMESTER	PHOT 51 ­	Beginning Photography	3 units	Fall or Spring
1ST SEMESTER	PHOT100	Design Fundamentals	3 units	Fall or Spring
2ND SEMESTER	PHOT 85A	Beginning Lighting Techniques	4 units	Fall or Spring
3rd SEMESTER	PHOT83	PHOT 83 View Camera Techniques	2 units	Fall
		OR
	PHOT102C	Phase One Capture One	2 units	Fall or Spring
3rd SEMESTER	PHOT 85B	Advanced Lighting Techniques	4 units	Fall
		OR
3rd SEMESTER	PHOT 90	Portraiture	4 units	Spring

Total:16.00 

Within CCSF the proposed program seeks to “contribute to enrollment growth and development of in‐demand programs for degree/transfer and workforce certificates”. Once a locally approved certificate this CTE program has more units required and is more robust thus better falls under a Certificate of Achievement. The demand for still photography in the bay area is strong and thus our Industry Advisors encouraged us to train our students accordingly. This low unit certificate (16 units) in PHOT is “stackable” which means the students earning them are also on a path to the AS degree and other certificates should they choose. This certificate can be acquired in three semesters. From 2011-Spring 2018 approximately 182 degrees and Certificate of Accomplishments were delivered in PHOT. We are seeking to convert our current CTE programs to Certificate of Achievements. This is a unique program serving CCSF and collaborates with other departments (DSGN, VMD, JOURN) Previously we offered a Certificates of “Accomplishment” in this area. There are no other departments offering similar curriculum. Transfer preparation information: Students prepare to transfer within the CSU system as well as to non-profit private colleges such as CCA. We are part of the 2+2 program within California College of the Arts (see attached). Students can also challenge to waive more courses depending on how much they’ve completed at CCSF PHOTO. See attached 2+2 agreement. Photography Studio Practice Certificate of Achievement (16 units) Job demand for commercial photography and related occupations in the bay area is on the rise. In the east bay the projection for job increase according to https://www.labormarketinfo.edd.ca.gov is +14.3% and in San Francisco County 9.4%. Our certificates train students to work in the profession and to transfer to four-year colleges. Our alumni are successful entrepreneurs and also working onsite at studios such as Robyn Kessler photography, Sandbox Studios, Williams Sonoma, Airbnb, Instagram and Orange Studio among others. Industry studies According to our Industry Advisors (meeting minutes attached) wage summaries on the “doing what matters” website are low. This might be in part to the fact that they survey lower income companies such as department stores and retail outlets whereas most photographers are independent entrepreneurs or work in the bay area for large studios such as Restoration Hardware, Taylor Brands, Google, Ebay, The Gap, Levis, Sandbox studios etc. **On 11/3 a request for labor market demand and supply data for “studio photographer” was submitted from the Bay Region Center of Excellence and we are awaiting these results. However attached results are in relation to Digital Photography so share some data. Note – this data does not take into account entrepreneurs or freelancers who are earning wages of $80,000 per year plus according to alumni surveys. https://coeccc.co1.qualtrics.com/jfe/form/SV_5bsVg9uvO1Ym7uR Job advertisements for positions under ‘Studio Photographer” Massdrop: https://boards.greenhouse.io/massdrop/jobs/1408206?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic General Search “Studio Photographer”: https://www.indeed.com/jobs?q=photographer&l=san%20francisco&vjk=f5ed25e43ad2c0c1 AND https://careers.williams-sonomainc.com/key/photography-studio.html Photographer’s Assistant https://www.linkedin.com/jobs/view/photographers-assistant-at-iq-946694205/?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic Athletica Photograph/Videographer https://www.indeed.com/jobs?q=photographer&l=san%20francisco&start=10&vjk=2d1087b86fa661e0A  

According to the LMI "City College of San Francisco is the only college issuing awards (39 awards annually) on this TOP code in the Mid-Peninsula sub-region. " We are the most comprehensive program attracting students from other institutions outside of the Mid-Peninsula such at Foothill College, Skyline college and Laney college who have smaller programs but are not as comprehensive and are outside of San Francisco proper. We serve many Industry partners in the bay area such as Google, The Gap, Williams Sonoma, Restoration Hardware, Sandbox Studios, AirBnB among others. San Francisco State University offers a BFA degree in Studio Arts but is not vocationally focused and we serve many of their students. The Academy of Art University offers a degree in Photography however it is over $25,000 a year. City College San Francisco serves a separate urban population.