Social Media Marketing

Program Goals and Objectives

The Social Media Marketing Certificate of Achievement provides students with a modern and practical skill that is not limited by any geographical location. The student can use their new skills to work either as a contractor or even as a part of a bigger enterprise anywhere in the country. Yet they are still able to maintain their residence in the Coachella Valley. Students will explore the possibilities and limitations of social media and will have hands-on experience with several of the outlets such as Facebook, Twitter, Instagram, Snapchat, blogs, wikis, and whichever media is current. Students will be able to relate the effects of these marketing strategies into a business. They will also learn about other marketing tools that could be used in combination with social media for a more effective marketing strategy.

Upon successful completion of the Social Media Certificate of Achievement, students should be able to: use current social media outlets to promote business, create demand and increase sales based in popularity and specific client response. At the same time student will be able to evaluate the use social networking, online marketing channels, and creating an online presence to build businesses.

Program Learning Outcomes:

Upon successful completion of this SOCIAL MEDIA MARKETING Certificate of Achievement, the students will be able to:

1.     Create marketing strategies and plans using social media and other marketing tools

2.     Evaluate success of social media marketing programs via goals and metrics.

Catalog Description

The Social Media Marketing Certificate of Achievement prepares students develop a dynamic skill and use social media as part of a marketing strategy to promote business, create demand and increase sales based on customer and market responses.

Program Requirements

Required Core Total: [13] units

TOTAL UNITS: [16]units

Master Planning

This certificate prepares students for careers in a marketing and promotions environment. As stated in our college catalog and online, College of the Desert’s “programs and services contribute to the success, learning and achievement of our diverse students and the vitality of the Desert Community College District, surrounding areas, and beyond.” The program results in a versatile logistics setting that allows the student to maintain residence in the Coachella Valley and work from home if desired. In this manner student can be employed without having to extend any required accommodations nor travel outside the Coachella Valley if they desire. The business skills allow the student to combine their knowledge of social media with real marketing strategies and create demand known as digital currency. The course content is current and offered in short-term, affordable completions pathways, and is designed both for entry-level workforce and career advancement.

Place of Program in curriculum/Similar Programs

This certificate uses already established Business, CIS and Mass Communication courses that provide concrete skills for entry-level positions and career advancement. Students who earn the SocialMedia Certificate of Achievement may consider pursuing additional certificates or degrees in the Business or Computer Information Systems department.

Projected Annual Completers

30

Enrollment Projections

120

Program Goals and Objectives

The Social Media Marketing Certificate of Achievement provides students with a modern and practical skill that is not limited by any geographical location. The student can use their new skills to work either as a contractor or even as a part of a bigger enterprise anywhere in the country. Yet they are still able to maintain their residence in the Coachella Valley. Students will explore the possibilities and limitations of social media and will have hands-on experience with several of the outlets such as Facebook, Twitter, Instagram, Snapchat, blogs, wikis, and whichever media is current. Students will be able to relate the effects of these marketing strategies into a business. They will also learn about other marketing tools that could be used in combination with social media for a more effective marketing strategy.

Upon successful completion of the Social Media Certificate of Achievement, students should be able to: use current social media outlets to promote business, create demand and increase sales based in popularity and specific client response. At the same time student will be able to evaluate the use social networking, online marketing channels, and creating an online presence to build businesses.

Program Learning Outcomes:

Upon successful completion of this SOCIAL MEDIA MARKETING Certificate of Achievement, the students will be able to:

1.     Create marketing strategies and plans using social media and other marketing tools

2.     Evaluate success of social media marketing programs via goals and metrics.

This course has 4 required courses for a total of 13 units, plus one elective course of 3 units.  The required courses focus on knowledge directly related to the program while the elective allows a student to customize the program based on specific areas of interest related to career goals and program content.