User Experience "UX" Design

Catalog Description:  Whether using a smartphone, a tablet, a smart wearable, or a laptop, we use digital products every single day. Product teams consisting of designers, engineers, and product managers work together to make those products possible. In this certificate program, students will learn the basic skills needed to begin a career as a user experience designer for interactive digital products. The program will cover the full range of design activities from fundamentals of usability and user-centered research to developing design systems and prototypes. The program culminates in a portfolio class to help students start their career in user experience design.Career Opportunities:UX/UI Designer, Product Designer, Interaction Designer, Visual Designer, UX Researcher, Usability Analyst,Information Architect.

Program Learning Outcomes:  Upon Completion of Certificate requirements, students will be able to:Design products using discovery methods such as interviews, crafting personae, writing scenario, concept models and more.Develop ideation techniques for use in user experience designs.Develop user experience design strategies and delivery methods.Create a user experience portfolio.

CORE COURSES:   UnitsDMAD 500 User Experience Design I: Fundamentals 3DMAD 501 User Experience Design II: Discovery 3DMAD 502 User Experience Design III: Ideation 3DMAD 503 User Experience Design IV: Delivery 3DMAD 504 User Experience Design V: Portfolio 3

Enrollment Completer Projections: 100-120 students 

The program is designed to prepare students for Career Opportunities in the following areas:  UX/UI Designer, Product Designer, Interaction Designer, Visual Designer, UX Researcher, Usability Analyst, Information Architect

Program Learning Outcomes:

Upon Completion of Certificate requirements, students will be able to:  Design products using discovery methods such as interviews, crafting personae, writing scenario, concept models and more.  Develop ideation techniques for use in user experience designs.  Develop user experience design strategies and delivery methods.  Create a user experience portfolio.

Program Requirements include the following courses:

DMAD 500 User Experience Design I: Fundamentals 

DMAD 501 User Experience Design II: Discovery 

DMAD 502 User Experience Design III: Ideation 

DMAD 503 User Experience Design IV: Delivery 

DMAD 504 User Experience Design V: Portfolio 

Course	Title	Units	Year/Semester (Y1 or S1)
DMAD 500	User Experience Design I: Fundamentals	3	S1 Will also offer in short-term training options/ accelerated delivery models
DMAD 501	User Experience Design II: Discovery	3	S1 Will also offer in short-term training options/ accelerated delivery models
DMAD 502	User Experience Design III: Ideation	3	S2 Will also offer in short-term training options/ accelerated delivery models
DMAD 503	User Experience Design IV: Delivery	3	S2 Will also offer in short-term training options/ accelerated delivery models
DMAD 504	User Experience Design V: Portfolio	3	S2 Will also offer in short-term training options/ accelerated delivery models

The program was developed through valuable engagement with key employer partners and include participation from the following companies: SAP, Adobe, Meta Vision, and Apple. Additionally, instructors for this program are currently working in industry at Sales Force and General Assembly.

Courses exist at Canada College, however significant undersupply of UX Design workers compared to the demand for this cluster of occupations in the Bay region and in the Mid-Peninsula sub-region (San Francisco and San Mateo Counties). There is a projected annual gap of about 4,554 students in the Bay region and 1,787 students in the Mid-Peninsula Sub-Region. Collegial engagement took place across faculty in the district and across the state.