Marketing Management

The Marketing Management program provides students with core skills for employment in sales, marketing management, marketing research, promotions and customer service.  Students will complete course work that emphasizes customer segmentation, marketing plans, marketing research, consumer behavior, social media marketing, and marketing communication.  This program is designed for entry level career paths in Marketing Management, Advertising and Promotions, Marketing Analysts, Market Researcher, Social Media Coordinator, and Sales.  A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better. 

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The overall goal of the program is for students to gain enough knowledge to pursue careers in marketing upon successfully completion. This Certificate is not necessarily intended for students seeking to earn a degree or to transfer. It is designed for students who are already in the workforce or looking to enter the workforce immediately upon completion.

This program was approved in 2016 to be re-titled from Marketing Merchandising to Marketing Management.  The previous name of Marketing Merchandising overlapped with the Retail Management program that was updated in2016.  The Retail Management program was updated to reflect the most relevant, competency-based Retail Management curriculum and also to align with the Western Association of Food Chains (WAFC) which regularly employs individuals who complete the Retail Management certificate. 

A second reason why the program was re-titled and modified to Marketing Management was to reflect a more comprehensive approach to marketing that extends beyond merchandising.  The program-level modifications included changes to student learning outcomes, catalog description, and modifications to courses in the program.  The course-level changes included new course description, SLOs, SPOs, methods of evaluations, assignments and textbooks.  Additionally, a new course titled Social Media Marketing for Business was created and included in the program.