Digital Marketing Specialist

Professional training in using innovativemarketing techniques and strategies to promote a business with a focus on socialmedia applications. Topics include social media marketing, branding, promotion,advertising, analytics, and reporting. how to improve the quality andeffectiveness of your social media presence. Learn proactive techniques inhandling reviewer comments. Live stream videos on social media including fromdrones. Hands-on instruction in social media apps including LinkedIn, Facebook,Instagram, Twitter, YouTube, Yelp, Google, Pinterest, and Snapchat.

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The Digital Marketing Specialist plays a key role in the online growth of a business by creating, collaborating, implementing, optimizing, and reporting on marketing strategies using current technology for social media and digital marketing.

Professional training in using innovative marketing techniques and strategies to promote a business with a focus on social media applications. Topics include social media marketing, branding, promotion, advertising, analytics, and reporting. how to improve the quality and effectiveness of your social media presence. Learn proactive techniques in handling reviewer comments. Live stream videos on social media including from drones. Hands-on instruction in social media apps including LinkedIn, Facebook, Instagram, Twitter, YouTube, Yelp, Google, Pinterest, and Snapchat.

 Upon completion of this program, students will be able to:

• Understand how to use innovative marketing techniques and strategies using current SEO and SEM applications to promote a business.
• Identify current trends in using social media for effective marketing.
• Use analytics and statistics applications such as Google Analytics for developing effective social media and web marketing.

Course	Title	Units	Year/Semester (Y1 or S1)
MKTG 113	Principles of Marketing	3	S1
MKTG 123	Marketing & Technology Trends	1	S1
MKTG 130 or ENTR 130	Business Writing for Social Media	1	S1
BA 164	Adobe Photoshop	3	S1
BA 170	Adobe InDesign	3	S1
BA 153	Social Media Apps for Employment & Business	2	S1
BA 154	Search Engine Optimization and Web Statistics Apps for Business	2	S1
Select 2 Electives:
MKTG 128	Advertising & Distribution	3	S1
MKTG 129	Sales Negotiations & Consumer Behavior	3	S1
BUS 222	Business Writing	3	S1
BA 163	Adobe Acrobat	3	S1
BA 155	WordPress	2	S1
BA 171	Adobe Premiere Pro	3	S1
BA 172	Adobe After Effects	3	S1
BA 166	Adobe Illustrator	3	S1
BA 169	Adobe Dreamweaver	3	S1
BA 158	Introduction to Drones	1.5	S1

The Marketing programs at Santa Ana College are long-standing. This is a unique program at Santa Ana College with a focus on digital marketing skills and strategies using current social media and other digital marketing technology required in marketing related careers.

Cumulatively, the 24 community colleges in the region with marketing programs and certificates have conferred an average of 216 awards annually over the past three years. The colleges in OC with similar digital marketing programs include Orange Coast, Cypress, Irvine Valley, and Fullerton.

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