Visual Media Production

The Visual Media Production certificate builds on the Visual Design Foundation Certificate for students interested in visual media production for screen and print communications. Production artists are proficient with industry-standard software, tools, and techniques, and have a working understanding of design processes, layout, type, and color. The program prepares students to enter the workforce in a range of production jobs for interactive and print work. Students will refine their skills in Emerge Studio, our on-campus design studio practicum that provides quality communications pieces to the campus community. They also have the option of supervised work-experience in a local firm. The certificate requires key courses, but allows the student to customize the program to meet their unique goals through electives. 

Upon completion of this certificate, students will be able to:

• Apply appropriate design and typographic principles to create, edit, and troubleshoot files for a variety of media.
• Demonstrate proficiency with current tools, materials and processes for a range of screen and print projects.
• Analyze and discuss the merits of visual communication work, using relevant concepts and terminology.
• Produce visual communication work independently and as a member of a collaborative team
• Employ professional design/production studio management practices.
• Develop and maintain a professional portfolio of digital media work.

We estimate 10 program completer per year.

The goal of the Visual Media Production certificate is to provide students with the knowledge and skills required for entry-level employment as in visual media production for screen and print communications. Production artists are proficient with industry-standard software, tools, and techniques, and have a working understanding of design processes, layout, type, and color. The course of study is designed to build on the Visual Design Foundation certificate, or could serve as an entry point to college study for individuals looking to retrain or shift careers.

The Visual Media Production certificate provides a flexible, modular way for students to meet their CTE goals. Students with no previous experience can begin the Visual Media Production certificate after completing the Visual Media Foundation certificate, and develop the competencies needed to move into the workforce. Students with previous educational or work experience in a creative field can waive the Visual Media Foundation certificate and directly enter the Visual Media Production certificate to update and enhance their skills.

The elective coursework provides students with the opportunity to select courses to customize the program for their unique career goals.

Required courses: 21 units

Course	Title	Units	Year/Semester (Y1 or S1)
VMD 131	Typography II	3	Y1
VMD 131	Web Production II	3	Y1
VMD 151	Illustrator II	3	Y1
VMD 153	InDesign II	3	Y1
VMD 155	Photoshop II	3	Y1
VMD 190	Portfolio Preparation	3	Y1
VMD 200A	Design Studio Practicum	3	Y1

Elective courses: 12 units

Course	Title	Units	Year/Semester (Y1 or S1)
VMD 111	Print Processes for Designers	3	Y1
VMD 127	User Experience	3	Y1
VMD 194A	Internship/Work Experience I	1	Y1
VMD 194B	Internship/Work Experience II	2	Y1
VMD 200B	Design Studio Practicum	3	Y1
BCST 146	Video Motion Graphics	4	Y1
CNIT 133	JavaScript, jQuery AJAX	3	Y1
CNIT 133M	Mobile Web w/HTML, CSS & JS	3	Y1
CNIT 230W	WordPress and Drupal CMS Development	3	Y1

This is an existing program being submitted for compliance review.

Chabot College: Digital Media—Mumtaj Ismail, Professor, Digital Media Arts—no signficant impact