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California Regional Consortia

Marketing Concentration CoA

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Submitter's Information

Name

Monica Fiscalini

Title

Curriculum Resource Specialist

Region

South Central Coast

College

Cuesta College

CTE Dean

CTE Dean's Name

John Cascamo

CTE Dean's Email

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Program Details

Program Title

Marketing Concentration CoA

Submission Type

New Program

TOPs Code

Business Management (050600)

Projected Start Date

08/15/22

Catalog Description

The Marketing Concentration Certificate of Achievement give students an opportunity to take classes in sales, marketing, and digital commerce. Classes give students insight into creating marketing plans, identifying target markets, and the role of digital commerce within the business environment.

Program Outcomes

  1. Prepare a comprehensive marketing plan for a small business.
  2. Create a social media marketing plan for a small business and measure the effectiveness of the plan.
Enrollment Completer Projections

Enrollment: 15,Completers: 3, Average across Marketing CS, 2015-2021

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • Certificate of Achievement: 16 or greater semester (or 24 or greater quarter) units (C)
Program Goal

Workforce preparation

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

16

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

n/a

Total Units for Degree (Minimum and Maximum)

n/a

Course Report

Program Requirements Narrative

ACCT 251            ELEMENTS OF ACCOUNTING FOR BUSINESSINCLUDING AGRICULTURAL BUSINESS            4

 or

ACCT 201A         FINANCIAL ACCOUNTING                                         4

BUS 230              INTRODUCTION TO DIGITAL COMMERCE              3

BUS 231              SOCIAL MEDIA MARKETING                                     3

BUS 243              MARKETING                                                                 3

BUS 241              SALES                                                                            3

 or

AGB 204             AGRICULTURAL SALES ANDCOMMUNICATION   3

Total Units         16

Program Requirements
CourseTitleUnitsYear/Semester
(Y1 or S1)
ACCT 201A or ACCT 251 
ELEMENTS OF ACCOUNTING FOR BUSINESS INCLUDING AGRICULTURAL BUSINESS
or
FINANCIAL ACCOUNTING
4S1
BUS 230 
INTRODUCTION TO DIGITAL COMMERCE
3S1
BUS 241 or AGB 204 
SALES or AGRICULTURAL SALES AND COMMUNICATION
3S1
BUS 231 
SOCIAL MEDIA MARKETING
3S2
BUS 243 
MARKETING
3S2

Supporting Documents

Upload Labor Market Information (LMI)

South Central Coast Regional Questions

Please upload any additional information/justifications for your program such as Advisory Committee Meeting Notes, Employer Surveys, Environmental Scans, etc. Shift-click to select multiple files when uploading.

Submission Details

Published at

02/10/22 - 10:15 AM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Marketing Concentration CoA". to Monica Fiscalini's drafts. This message will be sent to monica_fiscalini@cuesta.edu

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