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Submitter's Information

Name

Jayni Martinez

Title

Curriculum Specialist

Region

South Central Coast

College

Ventura College

CTE Dean

CTE Dean's Name

Debbie Newcomb

CTE Dean's Email

Log in to view CTE Dean's Email.

Program Details

Program Title

Small Business Management

Submission Type

New Program

TOPs Code

Small Business and Entrepreneurship (050640)

Projected Start Date

08/01/25

Catalog Description

The Associate of Science in Small Business Management is intended for students who wish to be successful in the business environment, especially those wishing to start, own, or operate a small business. This program is designed to establish a foundation for successfully creating, running and growing small businesses.


Students will acquire the necessary skills, education, and classroom experience to understand how businesses function, the role that management plays in effective business operations, and the many facets of organizational behavior and employee motivation in the workplace. The courses represent the basic business courses to understand the general environment of business, accounting, information technology, marketing, law and general management principles.

Enrollment Completer Projections

The anticipated commencement of the B.S. in Small Business Management program anticipates an initial cohort of 30 students.  Leveraging an online course structure, the B.S. in Small Business Management is poised to accommodate larger cohorts in the future. 

Year 1: Enrollment: 30; Completers: 15  

Year 2: Enrollment: 40; Completers: 30  

Year 3: Enrollment: 50; Completers: 45  

Year 4: Enrollment: 65; Completers: 55 

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • A.S. Degree (S)
Program Goal

This associate degree is intended for students who wish to be successful in the business environment, especially those wishing to start, own, or operate a small business. This program is designed to establish a foundation for successfully creating, running and growing small businesses.


Students will acquire the necessary skills, education, and classroom experience to understand how businesses function, the role that management plays in effective business operations, and the many facets of organizational behavior and employee motivation in the workplace. The courses represent the basic business courses to understand the general environment of business, accounting, information technology, marketing, law and general management principles. They will be able to apply these skills immediately in their efforts to establish a small business.



Students, who have not yet entered the workforce, and incumbent employees, desiring content knowledge or promotion, will both benefit from this program. Entrepreneurial students who do not plan on transferring and want to start their own businesses will also benefit from the basic foundation achieved from this curriculum.


Occupational Competencies


Upon completion of the program, students will be able to:

1. Develop an understanding of business and the business environment, locally and globally, with an awareness of markets and feasibility.

2. Analyze business problems, including uses of technology, issues of sustainability, and ethics, while comparing costs and benefits.

3. Synthesize modes of effective communication in business utilizing traditional, digital, and developing media.

4. Analyze, process and prepare financial information within established protocols.



Alignment with the College Mission


The design of this program is consistent with the mission of Ventura College. The college is dedicated to enhancing the lives of students, developing their potential, and serving students with innovative instruction and a focus that includes associate degree and certificate completion and workforce preparation. This program will enable students to develop or enhance their business skills, increase employability skills, and contribute to increasing success for the businesses for which they will work. The program is in alignment with the mission of the college.


Occupational Preparedness


Students who successfully complete this program will attain the basic skills necessary to succeed in a variety of business organizations which may include general business (consumer and industrial), retail, healthcare, telecommunications, accounting, government, education and nonprofit.


This program is not selective and there is no specific entry criteria. There are no additional fees for students beyond the standard community college registration fees, tuition, and textbooks.

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

n/a

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

39

Total Units for Degree (Minimum and Maximum)

60

Course Report

Program Requirements Narrative

Small Business Management, Associate in Science (AS) 

 

Ventura College 

 

Program Goals and Objectives 

This associate degree is intended for students who wish to be successful in the business environment, especially those wishing to start, own, or operate a small business. This program is designed to establish a foundation for successfully creating, running and growing small businesses. 
 
Students will acquire the necessary skills, education, and classroom experience to understand how businesses function, the role that management plays in effective business operations, and the many facets of organizational behavior and employee motivation in the workplace. The courses represent the basic business courses to understand the general environment of business, accounting, information technology, marketing, law and general management principles. They will be able to apply these skills immediately in their efforts to establish a small business. 
 
 
Students, who have not yet entered the workforce, and incumbent employees, desiring content knowledge or promotion, will both benefit from this program. Entrepreneurial students who do not plan on transferring and want to start their own businesses will also benefit from the basic foundation achieved from this curriculum. 
 
Occupational Competencies 
 
Upon completion of the program, students will be able to: 
1. Develop an understanding of business and the business environment, locally and globally, with an awareness of markets and feasibility. 
2. Analyze business problems, including uses of technology, issues of sustainability, and ethics, while comparing costs and benefits. 
3. Synthesize modes of effective communication in business utilizing traditional, digital, and developing media. 
4. Analyze, process and prepare financial information within established protocols. 
 
Occupational Preparedness 
 
Students who successfully complete this program will attain the basic skills necessary to succeed in a variety of business organizations which may include general business (consumer and industrial), retail, healthcare, telecommunications, accounting, government, education and nonprofit. 
 
This program is not selective and there is no specific entry criteria. There are no additional fees for students beyond the standard community college registration fees, tuition, and textbooks.  

Catalog Description 

The Associate of Science in Small Business Management is intended for students who wish to be successful in the business environment, especially those wishing to start, own, or operate a small business. This program is designed to establish a foundation for successfully creating, running and growing small businesses. 

Students will acquire the necessary skills, education, and classroom experience to understand how businesses function, the role that management plays in effective business operations, and the many facets of organizational behavior and employee motivation in the workplace. The courses represent the basic business courses to understand the general environment of business, accounting, information technology, marketing, law and general management principles. 

Program Requirements 

Includes course requirements and sequencing that reflect program goals. 


Course List 

Course ID 

Title 

Units/Hours 

Required Core Courses 

 

Introduction to Accounting 

3 

Ethics for Business and Accounting 

3 

Introduction to Business 

3 

Organization and Management 

3 

Human Resource Management 

3 

Business Law 

3 

Business Communications 

3 

Microsoft Excel 

3 

Required Core Units 

24 

Required Concentration Courses: 

 

Small Business Management 

3 

Quickbooks 

3 

Marketing 

3 

or BUS V49 

Introduction to Social Media Marketing 

Principles of Electronic Commerce 

3 

or BUS V50 

Public Relations 

Managing Workplace Diversity 

3 

Required Concentration Units: 

15 

--------------------- 

 

TOTAL Major Units: 

39 

--------------------- 

 

VCCCD General Education Pattern 

 

Required Major Units 

39 

VC General Education Units 

24 

Double-Counted Units 

(3) 

Elective Units 

0 

Total Units for the A.S. Degree 

60 

Master Planning 

Alignment with the College Mission 
 
The design of this program is consistent with the mission of Ventura College. The college is dedicated to enhancing the lives of students, developing their potential, and serving students with innovative instruction and a focus that includes associate degree and certificate completion and workforce preparation. This program will enable students to develop or enhance their business skills, increase employability skills, and contribute to increasing success for the businesses for which they will work. The program is in alignment with the mission of the college. 

Occupational Preparedness 

Students who successfully complete this program will attain the basic skills necessary to succeed in a variety of business organizations which may include general business (consumer and industrial), retail, healthcare, telecommunications, accounting, government, education and nonprofit. 

This program is not selective and there is no specific entry criteria. There are no additional fees for students beyond the standard community college registration fees, tuition, and textbooks. 

Enrollment and Completer Projections 

The anticipated commencement of the B.S. in Small Business Management program anticipates an initial cohort of 30 students.  Leveraging an online course structure, the B.S. in Small Business Management is poised to accommodate larger cohorts in the future.  

Year 1: Enrollment: 30; Completers: 15  

Year 2: Enrollment: 40; Completers: 30  

Year 3: Enrollment: 50; Completers: 45  

Year 4: Enrollment: 65; Completers: 55 

Place of Program in Curriculum/Similar Programs 

The Small Business Management degree pathway was developed in response to opportunities discovered from LMI data, regional employer feedback, and collaborative research with regional four-year institutions. Skills gaps identified by universities and employers included principles of small business management, basic accounting knowledge, ability to use spreadsheets, competency in digital commerce and data, and business ethics. There are currently no institutions in the tri-county area offering a Small Business Management A.S. degree. 

In the SCS region, the number of jobs related to Business and Commerce are expected to increase for degree-required positions such as Market Research Analysts and Sales Workers and Business Operations Specialists. In the region, 59% of students are employed within a year after completing a program and experienced an average of +30% change in earnings after exiting. 

The Small Business Management degree pathway was developed in response to opportunities discovered from LMI data, regional employer feedback, and collaborative research with regional four-year institutions. Skills gaps identified by universities and employers included principles of small business management, basic accounting knowledge, ability to use spreadsheets, competency in digital commerce and data, and business ethics. There are currently no institutions in the tri-county area offering a Small Business Management A.S. degree.  
 
In the SCS region, the number of jobs related to Business and Commerce are expected to increase for degree-required positions such as Market Research Analysts and Sales Workers and Business Operations Specialists. In the region, 59% of students are employed within a year after completing a program and experienced an average of +30% change in earnings after exiting. 

 

 Similar Programs at Other Colleges in Service Area 

The Small Business Management degree pathway was developed in response to opportunities discovered from LMI data, regional employer feedback, and collaborative research with regional four-year institutions. Skills gaps identified by universities and employers included principles of small business management, basic accounting knowledge, ability to use spreadsheets, competency in digital commerce and data, and business ethics. There are currently no institutions in the tri-county area offering a Small Business Management A.S. degree. 

In the SCS region, the number of jobs related to Business and Commerce are expected to increase for degree-required positions such as Market Research Analysts and Sales Workers and Business Operations Specialists. In the region, 59% of students are employed within a year after completing a program and experienced an average of +30% change in earnings after exiting. 

Program Requirements

BUS V30Introduction to Business3Y1, S1
BUS V31Organization and Management3Y1, S1
BUS V33Business Law3Y1, S1
ACCT V03Introduction to Accounting3Y1, S2
BUS V32Human Resource Management3Y1, S2
BUS V38Small Business Management3Y1, S2
ACCT V09Ethics for Business and Accounting3Y2, S1
BUS V45Business Communications3Y2, S1
BUS V62Microsoft Excel3Y2, S1
ACCT V08Quickbooks3Y2, S2
BUS V46 or BUS V49Marketing or Introduction to Social Media Marketing3Y2, S2
BUS V75Managing Workplace Diversity3Y2, S2
BUS V48 or BUS V50Principles of Electronic Commerce or Public Relations3Y2, S2

Supporting Documents

Upload Labor Market Information (LMI)

South Central Coast Regional Questions

Please upload any additional information/justifications for your program such as Advisory Committee Meeting Notes, Employer Surveys, Environmental Scans, etc. Shift-click to select multiple files when uploading.

Submission Details

Published at

02/06/25 - 11:36 AM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Small Business Management". to Jayni Martinez's drafts. This message will be sent to jmartinez19@vcccd.edu

Comments, Documents, Voting

Comments

All Comments


JC

Jason Curtis   ·  02/13/25

In both places, the Enrollment and Completer Projections reference a Bachelor of Science (BS) degree. I assume this is a typo, as a bachelor's degree is not mentioned anywhere else. Also, while there might not be any other AS degrees in Small Business Mgmt in the Tri-County area, this seems to have substantial overlaps many of our local Business degrees. (e.g., Cuesta's AA in Business - Career Track has a Small Business Management Concentration.) This appears to be a repackaging/rebranding.