BUSINESS DATA ANALYTICS CERTIFICATE OF ACHIEVEMENT

The Business Data Analytics Certificate of Achievement is designed to provide high school students with a broad introduction to thebusiness field and a basic foundation in data analysis and interpretation. This certificate will allow students to obtain high-demand labor market skills inthe industry as well as other areas such as healthcare, education, and government agencies, and will act as a degree pathway for those who are considering completing an associate of arts or science degree or transferringto a four-year university.

It is estimated that between 35-40 will enroll in theprogram in the first year with the same estimation of completions by the second  year. Each year an additional 40-80 students will be enrolled in the program with the same estimation by the second year. 

The Program Learning Outcomes for the General BusinessCertificate of Achievement (with a data emphasis) include:

·       PLO1- Students will demonstrate the ability to clearly and concisely articulate business concepts and interpret data in oral and written form.   

o   Aligned with ISLO 1 - Communication: Use oral, written, and non-verbal modes of expression appropriate to the audience and purpose.

·       PLO2- Students will be able to critically evaluate business concepts and analyze and interpret data.  

o   Aligned with ISLO 2 - Cognition: Use critical thinking skills and quantitative reasoning to analyze, synthesize, and evaluate ideas and information to interpret real world information in the context of a discipline.

·      PLO 3 – Students will demonstrate informational and technological competences as applied to general business anddata analytics topics.

o   Aligned with ISLO 3 - Information Literacy and Technological Competency: Utilize technology for research and learning skills necessary to achieve educational, professional, and personal objectives.

·       PLO4- Students will demonstrate the ability to apply business principles and data analytical skills to real life cases and recognizing the complexity of social, cultural, and international diversity.  

o   Aligned with ISLO 4 - Social Responsibility and Ethics: Demonstrate sensitivity to and respect for others by promoting equity, diversity, and success by participating as responsible citizens that empower self, others, and the community.

The Business Data Analytics Certificate of Achievement is designed to provide high school students with a broad introduction to the business field and a basic foundation in data analysis and interpretation. This certificate will allow students to obtain high-demand labor market skills in the industry andother areas such as healthcare, education, and government agencies. It will act as a degree pathway for those considering completing an associate of arts orscience degree or transferring to a four-year university.

The certificate was specifically designed as a high school career-technical education pathway for high schools in the Palos Verdes Unified School District (PVPUSD) in our community. The college collaborated with PVPUSD to hold student focus groups, student surveys, information sessions with question-and-answer sessions, parent focus groups, and parent surveys. The results of the focus groups, surveys, and feedback during informational sessions supported the development of a general business pathway, fulfilling some of the core business degree requirements such as Business 001 and Business 005, courses that allow for the development of high demand data analytic skills (Stat 101 Statistics for the Social Sciences and Psych 12 Data Management and Visualization), and critical thinking skills (Critical Thinking Psych 66). In addition, majority of the students selected Introduction to Social Media Marketing as the elective they would be most interested in taking in the program. High school students in this pathway will receive dual credit for the courses, fulfilling their high school loads and allowing them to obtain college credit for the courses in this certificate.     

The college’s Business Advisory Board unanimously approved the certificate, concluding that the certificate provides students with experience in the high-demand skills needed for entry-level employees in the field. The Advisory Board felt the certificate met the needs of the community it is intended to serve and providesa broad overview of the business industry allowing students to obtain general knowledge of the different areas of business. The Board supported the inclusion of the program emphasis on foundational data analytic skills, given that this was reported to be one of the major skill gaps for incoming employees and is needed in all areas of business (e.g., marketing, sales, management, human resources).       

Course	Title	Units	Year/Semester (Y1 or S1)
BUS 001	Intro to Business	3	Y1 - FALL
STAT 101	STATISTICS FOR THE SOCIAL SCIENCES	4	Y1 - FALL
PSYCH 066	CRITICAL THINKING	3	Y1 - SPRING
MARKET 023	INTRO TO SOCIAL MEDIA MARKETING	3	Y1 - SPRING
BUS 005	BUSINESS LAW	3	Y2 - FALL
PSYCH 012	DATA MANAGEMENT AND VISUALIZATION	4	Y2 - SPRING
	TOTAL UNITS	20

THE PROGRAM WILL BE IN THE BUSINESS DEPARTMENT WHICH IS HOUSED IN THE HUMANITIES AND FINE ARTS DIVISION ALONG WITH THE PSYCHOLOGY DEPARTMENT.

BUSINESS ANALYTICS AT PASADENA CITY COLLEGE

ANNUAL ENROLLMENTS EQUAL AT LEAST 40 PER YEAR

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