Digital Marketing Certificate

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The Digital Marketing Certificate is designed for studentswho intend to seek immediate employment in the field of digital marketingand/or business, and those presently employed in digital marketing but seekingadvancement. Digital marketers are in high demand, but it is a crowded field.This program helps you to differentiate yourself with multi-platform fluencyand real-world experience with the most important tools and platforms. Thisunique program ensures you learn exactly the skills you’ll need to succeed.Graduates of this program may be employed in a number of jobs and career areassuch as social media manager, advertising specialist, digital marketer, anddigital marketing specialist. This program may be complemented by alsoenrolling in BUS 295 F (Business Internship). A minimum grade of C is requiredin each course taken. This certificate requires 17-19 units.

 

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This is a new program (and courses) as recommended by our business advisory group.  This program will allow students to get jobs in the digital marketing field.

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This certificate program, which combines both marketing and CIS Internet skills, is the one of the first types of digital marketing programs in the immediate Southern California area. The surrounding colleges have marketing certificate/degree programs and computer networking programs. Thus, we don’t anticipate that approval of this certificate will negatively impact any other programs or colleges within commuting distance of Fullerton College.

Three courses from the following for a total of 9 units	Units
MKT 151 F	New Media Marketing	3
BUS 170 F	Principles of E-Business	3
CIS 152 F	Web Design I	3
Choose courses from the following for a total of 8 to 10 units		Units
MKT 160 F	Introduction to Digital Marketing	1
MKT 161 F	Web Design for Digital Marketing	1
MKT 162 F	Search Engine Optimization	1
MKT 163 F	Search Engine Marketing	1
MKT 164 F	Online Advertising	1
MKT 165 F	Content Considerations for Digital Marketing	1
MKT 166 F	Social Media Marketing	1
MKT 167 F	Email Marketing	1
MKT 168 F	Digital Analytics Tools	1
MKT 169 F	Digital Marketing Strategy and Execution	1

Course	Title	Units	Year/Semester (Y1 or S1)

Business Management

This certificate program, which combines both marketing and CIS Internet skills, is the one of the first types of digital marketing programs in the immediate Southern California area. The surrounding colleges have marketing certificate/degree programs and computer networking programs. Thus, we don’t anticipate that approval of this certificate will negatively impact any other programs or colleges within commuting distance of Fullerton College.

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