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Submitter's Information
Frank Kobayashi
Associate Vice President of Workforce Development
North/Far North
American River College
CTE Dean
Frank Kobayashi
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Program Details
Marketing
New Program
Marketing and Distribution (050900)
01/01/20
The Marketing Certificate provides an overview of the various aspects of marketing such as target marketing, advertising, sales, retailing, public relations, and customer service. It is intended to meet the needs of employed students who wish to upgrade their marketing skills, as well as those students who are seeking entry-level positions involving marketing.
15
Program Proposal Attributes
- Certificate of Achievement: 16 or greater semester (or 24 or greater quarter) units (C)
Sales representative, advertising, retail management, public relations, and customer service.
Course Units and Hours
21
n/a
n/a
Course Report
| Course | Title | Units | Year/Semester (Y1 or S1) |
|---|---|---|---|
| MKT 300 | Principles of Marketing | 3 | Y1 |
| MKT 310 | Selling Professionally | 3 | Y1 |
| MKT 312 | Retailing | 3 | Y1 |
| MKT 314 | Advertising | 3 | Y1 |
| MKT 330 | Internet Marketing | 3 | Y1 |
| A minimum of 6 units from the following: | 6 | |||
|---|---|---|---|---|
| BUS | 212 | Marketing for Small Businesses (1) | 1 | Y2 |
| BUS | 220 | Retailing and Merchandising for the Small Business (1) | 1 | Y2 |
| BUS | 224 | Customer Service (1) | 1 | Y2 |
| BUS | 228 | Selling Techniques for the Small Business (1) | 1 | Y2 |
| BUS | 105 | Business Mathematics (3) | 3 | Y2 |
| CISA | 345 | Technical Marketing Applications (2) | 2 | Y2 |
| CISA | 346 | Social Media Applications (1) | 1 | Y2 |
| BUS | 300 | Introduction to Business (3) | 3 | Y2 |
| BUS | 350 | Small Business Management/Entrepreneurship (3) | 3 | Y2 |
| BUS | 340 | Business Law (3) |
Required Program
MKT
300
Principles of Marketing
3
MKT
310
Selling Professionally
3
MKT
312
Retailing
3
MKT
314
Advertising
3
MKT
330
Internet Marketing
3
A minimum of 6 units from the following:
6
BUS
212
Marketing for Small Businesses (1)
BUS
220
Retailing and Merchandising for the Small Business (1)
BUS
224
Customer Service (1)
BUS
228
Selling Techniques for the Small Business (1)
BUS
105
Business Mathematics (3)
CISA
345
Technical Marketing Applications (2)
CISA
346
Social Media Applications (1)
BUS
300
Introduction to Business (3)
BUS
350
Small Business Management/Entrepreneurship (3)
BUS
340
Business Law (3)
Total Units:
21
Supporting Documents
North/Far North Regional Questions
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Submission Details
02/06/19 - 04:34 PM
Submitted
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Please list the reason(s) for returning "Marketing". to Frank Kobayashi's drafts. This message will be sent to kobayah@arc.losrios.edu
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