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California Regional Consortia

Social Media Assistant

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Submitter's Information

Name

Ruth Casillas

Title

Program Coordinator

Region

Los Angeles/Orange County (Archived)

College

Santa Monica College

CTE Dean

CTE Dean's Name

Patricia G. Ramos

CTE Dean's Email

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Program Details

Program Title

Social Media Assistant

Submission Type

Program Modifications (formerly substantial changes)

TOPs Code

Computer Programming (070710)

Projected Start Date

02/01/19

Catalog Description

Social media has revolutionized the way businesses interact with consumers. This program is designed to give students an understanding of the concepts involved in marketing and the role social media play in advertising, public relations,branding, and corporate communication strategies.

Students will gain practical skills and learn the latest technical tools in social media through various projects / assignments. 

Enrollment Completer Projections

50 Annually

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • Certificate of Achievement: 8 to fewer than 16 semester (or 12 to fewer than 24 quarter) units (B)
Program Goal

Social Media is a growing area, which utilizes web-based communication tools that enable people to interact with each other by both sharing and consuming information. In order to provide a direct avenue for students to gain the skills necessary for an entry level position in Social Media, the Department would like to offer this certificate.

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

15

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

n/a

Total Units for Degree (Minimum and Maximum)

n/a

Course Report

Program Requirements Narrative
CourseTitleUnitsYear/Semester
(Y1 or S1)
CIS 50
Internet, HTML and Web Design
3.0S1
CIS 51
HTML 5, CSS 3 and Accessibility
3.0
S1
CIS 60A
Photoshop
I
3.0
S1
BUS 34
Introduction to Social Media Marketing
3.0
S2
CIS 70
Social Media Applications
3.0S2

Program Requirements

The program requires 5 classes, 3 of which can be taken inone semester and 2 of which can be taken in the following semester.  All are core classes that build a students socialmedia technology skills.  The program isdesigned for students looking to get employed in a corporate environment.

Supporting Documents

Upload Labor Market Information (LMI)

Los Angeles/Orange County (Archived)

District

Santa Monica Community College District

College

Santa Monica College

CRLC Member

Patricia G. Ramos

Email

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Phone

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Reason for approval request.

Substantial Change

Place of program in college's curriculum/similar program.
Computer Science Information Systems department and within the Computer Information Systems discipline
List similar programs at other colleges in the Los Angeles and Orange County Region.
Not known
Annual Enrollment projects (non-duplicative)
50 Annually
Advisory Minutes
Priority Sector

n/a

Submission Details

Published at

11/16/18 - 04:11 PM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Social Media Assistant". to Ruth Casillas's drafts. This message will be sent to casillas_ruth@smc.edu

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