Certificate of Achievement in Advertising and Marketing

The Advertising and Marketing program is designed for entry-level positions and advancement opportunities.  Students will gain knowledge of how to employ performance measures in the diverse areas of advertising and marketing which include demographic and SWOT (strengths, weaknesses, opportunities, threats) analysis, marketing research and development, advertising mediums, and feedback for competitive marketing strategies. 

Student Learning Outcomes 

Upon completion of the programs, students will be able to: 

• Analyze a business by conducting a SWOT analysis (strengths, weaknesses, opportunities, and threats). 

• Demonstrate an understanding of diverse segment markets and the ability to employ their use 

• Prepare an advertising plan  

Projections are projections of the number of students to earn certificates or degrees annually.  Advertising and marketing in the digital age is a high-growth area. Enrollment projections for 3 years are estimated to be 200 students. The projected certification completion rate for 3 years will be approximately 32 awards. 

The Advertising and Marketing Program supports the following occupations: marketing specialist, sales representatives, account executive, account manager, outside sales representatives, and inside sales representative, customer service, business development, customer contact, account management, digital marketing, e-commerce specialists, e-commerce managers, e-commerce associates, e-commerce clerks, and SEO specialists.  

The Advertising and Marketing program consists of six (6) core courses totaling 18 units and two (2) courses totaling 6 units as elective courses. The total units for the certificate is 24. The core courses lay the foundational knowledge with the initial courses in advertising and marketing which apply to a variety of mediums including print, internet, television, and radio.  

Course	Title	Units	Year/Semester (Y1 or S1)
BUS 001	Introduction to Business	3	1
MKTG 021	Principles of Marketing	3	1
MKTG 001	Principles of Selling	3	1
MKTG 011	Fundamentals of Advertising	3	1
COMM 190	Communications and New Media	3	2
MKTG 023	Introduction to Social Media Marketing	3	2
ELECTIVES
CIS 190	E-Commerce Essentials	3	2
BUS 107	E-Commerce for Global Logistics and Entrepreneurship	3	2
COMM  275	Gender Communications	3	2
Comm 122	Intercultural Communications	3	2
MKTG 031	Retail Merchandising	3	2

This program will be in the Business division. The Advertising and Marketing program is complementary to existing Business Pathways and support cross-curricular learning.

El Camino College (COA Marketing), LA City College (COA Marketing), Orange Coast College (COA Advertising), Santiago College (COA Advertising)

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