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Submitter's Information

Name

Jay P. Morgan

Title

Professor

Region

Los Angeles

College

Mt. San Antonio College

CTE Dean

CTE Dean's Name

Michelle Sampat

CTE Dean's Email

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Program Details

Program Title

Social Media Content Creation Level 2

Submission Type

New Program

TOPs Code

Digital Media (061400)

Projected Start Date

08/22/23

Catalog Description

This multi-level certificate program is designed to prepare students for employment in the field of content creation. The Content Creation Level 2 certificate builds on the level 1 certificate and provides the skills necessary to be employed as an entry-level Content Creator.

Enrollment Completer Projections

80

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • Certificate of Achievement: 8 to fewer than 16 semester (or 12 to fewer than 24 quarter) units (B)
Program Goal

Upon completing the Certificate of Achievement in Content Creator level 2 students achieve second level skills in photography, video, and social media. Students will be prepared to work as content creators for small companies and support their own business.

This program differs from other programs at the college because we combine classes from several disciplines into one certificate that will prepare individuals to work creating content for social media. This cross-discipline study includes beginning; social media capture and marketing, video capture and editing, photography-capture and editing, Image manipulation, Graphic Design, and writing skills. This certificate is the foundation for becoming a content creator.

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

16

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

n/a

Total Units for Degree (Minimum and Maximum)

n/a

Course Report

Program Requirements Narrative

Program Requirements Narrative

The individuals that fill the middle-skill occupation of Social Media Content Creator traditionally have come from one of these three fields Graphic Design, Photography, and Film and video editors’.

By combining skills from these three disciplines, we can prepare students to be better prepared to compete for the enter level job Social Media Content Creator.

Supply Gap Criteria – Over the next five years, 4,972 middle-skill jobs are projected to be available annually in the region due to new job growth and replacements, which is more than the three-year average of 1,678 awards conferred by educational institutions in the region.

Living Wage Criteria – In Los Angeles County, the majority (72%) of annual openings for the middle-skill occupations have entry-level wages above the self-sufficiency standard wage for one adult ($18.10 in Los Angeles County).7

 Educational Criteria – Within the greater LA/OC region, the majority of annual job openings (70%) for the three middle-skill occupations in this report typically require a bachelor’s degree.

National-level educational attainment data indicates that between 33% and 47% of workers in the field have completed some college, no degree/associate degree or less. Between 2018 and 2021, 25 community colleges in the greater LA/OC region issued awards in programs that have historically trained for the occupations of interest, conferring an average of 378 awards.

Between 2017 and 2020, non-community college institutions throughout the greater LA/OC region conferred an average of 1,300 awards in relevant programs

Occupational Demand-The five-year occupational demand projections for the three middle-skill occupations related to digital media content creation. In the greater Los Angeles/Orange County region, the number of jobs related to these occupations is projected to increase by 7% through 2026. There will be nearly 5,000 job openings per year through 2026 due to job growth and replacements.



Program Requirements
CourseTitleUnitsYear/Semester
(Y1 or S1)
PHOT 26Video for Photographers
3S3
PHOT 68Advanced Photography & Social Media Content Creation
3S3
PHOT 14Commercial Lighting
3S3
PHOT 47Advanced Video Shooting & Editing
3S4
ARTC 272 Or ANIM 172Motion Graphics, Compositing and Visual Effects
3S4

Supporting Documents

Upload Labor Market Information (LMI)

Los Angeles Regional Questions

District

Los Angeles

College

Mt San Antonio

LA Workforce Council Voting Member

Jennifer Galbraith

Email

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Phone

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Reason for program recommendation request

New Program

Place of program in college's curriculum/similar program
New Program
List similar programs at other colleges in the Los Angeles Region
“Digital Content Specialist (Associate’s Degree)”at Glendale Collage
Annual Enrollment projects (non-duplicative)
60
List of colleges contacted for collegial consultation
Priority Sector

ICT/Digital Media

If this is a program modification, please provide a brief description of the changes to the program. A bulleted list of key changes is acceptable.
Not Modified.

Submission Details

Published at

06/05/23 - 09:55 AM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Social Media Content Creation Level 2". to Jay P. Morgan's drafts. This message will be sent to jmorgan41@mtsac.edu

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