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Submitter's Information
Jay P. Morgan
Professor
Los Angeles
Mt. San Antonio College
CTE Dean
Michelle Sampat
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Program Details
Social Media Content Creation Level 2
New Program
Digital Media (061400)
08/22/23
This multi-level certificate program is designed to prepare students for employment in the field of content creation. The Content Creation Level 2 certificate builds on the level 1 certificate and provides the skills necessary to be employed as an entry-level Content Creator.
80
Program Proposal Attributes
- Certificate of Achievement: 8 to fewer than 16 semester (or 12 to fewer than 24 quarter) units (B)
Upon completing the Certificate of Achievement in Content Creator level 2 students achieve second level skills in photography, video, and social media. Students will be prepared to work as content creators for small companies and support their own business.
This program differs from other programs at the college because we combine classes from several disciplines into one certificate that will prepare individuals to work creating content for social media. This cross-discipline study includes beginning; social media capture and marketing, video capture and editing, photography-capture and editing, Image manipulation, Graphic Design, and writing skills. This certificate is the foundation for becoming a content creator.
Course Units and Hours
16
n/a
n/a
Course Report
Program Requirements Narrative
The individuals that fill the middle-skill occupation of Social Media Content Creator traditionally have come from one of these three fields Graphic Design, Photography, and Film and video editors’. By combining skills from these three disciplines, we can prepare students to be better prepared to compete for the enter level job Social Media Content Creator. Supply Gap Criteria – Over the next five years, 4,972 middle-skill jobs are projected to be available annually in the region due to new job growth and replacements, which is more than the three-year average of 1,678 awards conferred by educational institutions in the region. Living Wage Criteria – In Los Angeles County, the majority (72%) of annual openings for the middle-skill occupations have entry-level wages above the self-sufficiency standard wage for one adult ($18.10 in Los Angeles County).7 Educational Criteria – Within the greater LA/OC region, the majority of annual job openings (70%) for the three middle-skill occupations in this report typically require a bachelor’s degree. National-level educational attainment data indicates that between 33% and 47% of workers in the field have completed some college, no degree/associate degree or less. Between 2018 and 2021, 25 community colleges in the greater LA/OC region issued awards in programs that have historically trained for the occupations of interest, conferring an average of 378 awards. Between 2017 and 2020, non-community college institutions throughout the greater LA/OC region conferred an average of 1,300 awards in relevant programs Occupational Demand-The five-year occupational demand projections for the three middle-skill occupations related to digital media content creation. In the greater Los Angeles/Orange County region, the number of jobs related to these occupations is projected to increase by 7% through 2026. There will be nearly 5,000 job openings per year through 2026 due to job growth and replacements.
Course | Title | Units | Year/Semester (Y1 or S1) |
---|---|---|---|
PHOT 26 | Video for Photographers | 3 | S3 |
PHOT 68 | Advanced Photography & Social Media Content Creation | 3 | S3 |
PHOT 14 | Commercial Lighting | 3 | S3 |
PHOT 47 | Advanced Video Shooting & Editing | 3 | S4 |
ARTC 272 Or ANIM 172 | Motion Graphics, Compositing and Visual Effects | 3 | S4 |
Supporting Documents
Los Angeles Regional Questions
Los Angeles
Mt San Antonio
Jennifer Galbraith
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New Program
ICT/Digital Media
Submission Details
06/05/23 - 09:55 AM
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