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California Regional Consortia

Industry Marketing Certificate

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Submitter's Information

Name

Casandra Greene

Title

Instructional Programs Support Coordinator

Region

Inland Empire/Desert

College

Riverside City College

CTE Dean

CTE Dean's Name

Shari Yates

CTE Dean's Email

Log in to view CTE Dean's Email.

Program Details

Program Title

Industry Marketing Certificate

Submission Type

New Program

TOPs Code

Marketing and Distribution (050900)

Projected Start Date

05/02/21

Catalog Description

Prepares individuals in the main areas of marketing: marketing management, digital marketing, advertising, retail management, and sales.  Fulfills all marketing courses required in Associates of Science Business Administration Marketing Concentration.

 

Program Learning Outcomes

  • Apply knowledge in the main areas of marketing fields, including marketing management, digital marketing, advertising, retail management, sales, and business.
  • Demonstrate the importance, responsibility, and legal and ethical practice of marketing.
  • Apply knowledge to prepare for industry certifications in Professional Certified Marketer as well as in Digital Marketing.
Enrollment Completer Projections

40 students every year as a cohort who take the program, some continue to Business Administration Marketing Concentration.

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • Certificate of Achievement: 8 to fewer than 16 semester (or 12 to fewer than 24 quarter) units (B)
Program Goal

Upon successful completion of this program, students should be able to:

  • Apply knowledge in the main areas of marketing fields, including marketing management, digital marketing, advertising, retail management, and sales
  • Demonstrate the importance, responsibility, and legal and ethical practice of marketing.
  • Apply knowledge to prepare for industry certifications in Professional Certified Marketer as well as in Digital Marketing

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

15

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

n/a

Total Units for Degree (Minimum and Maximum)

n/a

Course Report

Program Requirements Narrative

Prepares individuals in the main areas of marketing: marketing management, digital marketing, advertising, retail management, and sales.  Fulfills all marketing courses required in Associates of Science Business Administration Marketing Concentration.

 

Program Learning Outcomes

  • Apply knowledge in the main areas of marketing fields, including marketing management, digital marketing, advertising, retail management, sales, and business.
  • Demonstrate the importance, responsibility, and legal and ethical practice of marketing.
  • Apply knowledge to prepare for industry certifications in Professional Certified Marketer as well as in Digital Marketing.
Program Requirements

Required Courses:      15 .units

CourseTitleUnitsSequencing
BUS-10Introduction to Business3Term 1
MKT-20Principle of Marketing3Term 1
MKT-40Advertising3Term 2
MKT-41
or

MKT-42		Techniques of Selling
OR
Retail Management		3Term 2
MKT-43Digital Marketing3Term 2

Supporting Documents

Upload Labor Market Information (LMI)

Inland/Empire Desert Regional Questions

Advisory Minutes

Submission Details

Published at

04/29/21 - 08:18 PM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Industry Marketing Certificate". to Casandra Greene's drafts. This message will be sent to casandra.greene@rcc.edu

Comments, Documents, Voting

Comments

All Comments

DT

Diann Thursby Super User   ·  05/10/21

Received regional recommendation at 5-10-2021 IEDRC Deans Meeting.