Food and Beverage Management Level 2

This program explores the procedures and techniques to develop industry specific business skills within the hospitality industry. The program emphasizes key elements of management including financial, marketing, computer literacy, human resources, and small business operations. The program provides an in-depth examination of the essential skills needed to be a successful Food and Beverage manager within the hospitality industry.

Analysis of post-secondary completions in the region shows that on average 282 awards were conferred in the Central Valley/Mother Lode region each year according to the Center of Excellence.

According to the Center of Excellence report, “there were 51 restaurant food services and management students who received a degree or certificate or attained apprenticeship journey status and 53 who transferred; 78% of students obtained a job closely related to their field of study; a 30% median change in earnings was reported; and 66% of students attained a living wage.”

The trend in degrees and certificates has been steadily increasing over the last 5 years by more than 20%. Almost doubling since 2017-2018 to now, this program will raise degrees and certificates awarded to students by 25%. The first year of the program forecasts 15 new students in the program and no fewer than 12 students completing the program and earning a certificate of achievement.

Students who earn a Certificate of Achievement in Fundamentals of Food and Beverage Management will be able to demonstrate a specific set of skills ideal for job acquisition within the Food and Beverage segment of Hospitality Management. 

Fundamentals of Food and Beverage Management is designed to strengthen a student’s knowledge of the industry sector known as Food and Beverage Management. Certificate of Achievement will help students acquire the knowledge to understand the intricacies of a Food and Beverage Manager, as well as the strategies and commonly used systems. A Certificate of Achievement will also provide a foundation to promote continued education in hospitality management as well as provide tools to help obtain an entry level or low-level management position in the hospitality industry whether it be in a restaurant, hotel, or other service-based business selling food and beverages.

Identified in the Labor Market Analysis is a current shortage of employees in industry. Data shows the Hospitality Industry to be one of the fastest growing and highest paying sectors in management within Madera County. A Certificate of Achievement emphasizes key intellectual skills which go beyond disciplinary boundaries essential for the successful college student as some the courses offered within this program are applicable to other Business Administration certifications and degrees.

A Certificate of Achievement builds on the breadth of knowledge needed to become a Food and Beverage Manager by introducing current strategies and methods as identified in conjunction with industry partners. A Certificate of Achievement provides students with the relevant and modern knowledge of the Hospitality Industry and Hospitality Management theories through core curriculum. The curriculum consists of developing tools and strategies necessary for a manager to achieve agreed upon goals and benchmarks. Building on the foundation of Food and Beverage Management Level 1, Level 2 curriculum explores other departments within the organization outlining how departments filter through the Food and Beverage manager and work together. 

Madera Community College has the facilities and resources to administer the program and develop the technical skills of students. Faculty teaching in the program will meet the minimum qualifications and experience for teaching in the CATH/Hospitality Management program for online as well as face to face. 

This program will not fulfill the training and education necessary to transfer to a California State University. The student will, however, be prepared to work in an entry level or low-level management position in any service organization selling food and beverage, whether it be private, public or non-profit sectors.

Offering a Certificate of Achievement in Introduction to Food and Beverage Management at Madera Community College and Oakhurst better serves the community and students in Madera County. Entry level and low-level management positions are in high demand and labor market research has identified a shortage. The program  provides students in the community an opportunity to gain technical training and certification in modern business and management theories to help address the identified gap.

Program Learning Outcomes

Upon completing this program students will:

• Apply effective information technology skills to perform practical business functions that include word processing, spreadsheet, presentation, and database management applications. 
• Identify the steps in the communication process, identify barriers to communication, and identify techniques to overcome those barriers
• Conduct research using traditional (as well as technology-based) research tools and recognize the difference between primary and secondary research.
• Identify the behavior of individual firms in the short and long run relative to optimizing their objectives.
• Solve revenue, break-even analyses, and cost computational problems by reading, interpreting, and analyzing financial statements or by developing pro-forma financial statements. 

Students who earn a Certificate of Achievement in Fundamentals of Food and Beverage Management will be able to demonstrate a specific set of skills ideal for job acquisition within the Food and Beverage segment of Hospitality Management. 

Fundamentals of Food and Beverage Management is designed to strengthen a student’s knowledge of the industry sector known as Food and Beverage Management. Certificate of Achievement will help students acquire the knowledge to understand the intricacies of a Food and Beverage Manager, as well as the strategies and commonly used systems. A Certificate of Achievement will also provide a foundation to promote continued education in hospitality management as well as provide tools to help obtain an entry level or low-level management position in the hospitality industry whether it be in a restaurant, hotel, or other service-based business selling food and beverages.

Identified in the Labor Market Analysis is a current shortage of employees in industry. Data shows the Hospitality Industry to be one of the fastest growing and highest paying sectors in management within Madera County. A Certificate of Achievement emphasizes key intellectual skills which go beyond disciplinary boundaries essential for the successful college student as some the courses offered within this program are applicable to other Business Administration certifications and degrees.

A Certificate of Achievement builds on the breadth of knowledge needed to become a Food and Beverage Manager by introducing current strategies and methods as identified in conjunction with industry partners. A Certificate of Achievement provides students with the relevant and modern knowledge of the Hospitality Industry and Hospitality Management theories through core curriculum. The curriculum consists of developing tools and strategies necessary for a manager to achieve agreed upon goals and benchmarks. Building on the foundation of Food and Beverage Management Level 1, Level 2 curriculum explores other departments within the organization outlining how departments filter through the Food and Beverage manager and work together. 

Madera Community College has the facilities and resources to administer the program and develop the technical skills of students. Faculty teaching in the program will meet the minimum qualifications and experience for teaching in the CATH/Hospitality Management program for online as well as face to face. 

This program will not fulfill the training and education necessary to transfer to a California State University. The student will, however, be prepared to work in an entry level or low-level management position in any service organization selling food and beverage, whether it be private, public or non-profit sectors.

Offering a Certificate of Achievement in Introduction to Food and Beverage Management at Madera Community College and Oakhurst better serves the community and students in Madera County. Entry level and low-level management positions are in high demand and labor market research has identified a shortage. The program  provides students in the community an opportunity to gain technical training and certification in modern business and management theories to help address the identified gap.

Program Learning Outcomes

Upon completing this program students will:

• Apply effective information technology skills to perform practical business functions that include word processing, spreadsheet, presentation, and database management applications. 
• Identify the steps in the communication process, identify barriers to communication, and identify techniques to overcome those barriers
• Conduct research using traditional (as well as technology-based) research tools and recognize the difference between primary and secondary research.
• Identify the behavior of individual firms in the short and long run relative to optimizing their objectives.
• Solve revenue, break-even analyses, and cost computational problems by reading, interpreting, and analyzing financial statements or by developing pro-forma financial statements. 

2.         CATALOG DESCRIPTION (exactly as it will appear in the catalog). Must be completed for all program types.

This program explores the procedures and techniques to develop industry specific business skills within the hospitality industry. The program emphasizes key elements of management including financial, marketing, computer literacy, human resources, and small business operations. The program provides an in-depth examination of the essential skills needed to be a successful Food and Beverage manager within the hospitality industry.

3.         MASTER PLANNING (Explain how the program fits in the mission, curriculum, and master planning of the college as well as higher education in California.) All non-ADT programs must complete.

Taken from page 101 of the MCC Master Plan Creating a Culinary Arts, Tourism, and Hospitality (CATH) Program: Madera serves as the gateway to Yosemite drawing millions of tourists every year. The wine and food industry in Madera attracts visitors interested in wine tours and wine and food pairings. Hospitality and tourism provide job opportunities at every level – from entry-level all the way to restaurant and hotel management. We propose to start a CATH program at our Madera and Oakhurst campuses in partnership with local high schools, adult programs and industry partners. There are no significant unique resources required for this program or any of the classes. A Cal-Trans sponsored economic report identified that in 2016, jobs increased in Madera County by 2,700 positions in multiple sectors: government, agriculture, construction, as well as leisure and hospitality as the industries with the largest increase.

4.ENROLLMENT AND COMPLETER PROJECTIONS (Project the number of students to earn degree/certificate annually.) All non-ADT programs must complete.

Analysis of post-secondary completions in the region shows that on average 282 awards were conferred in the Central Valley/Mother Lode region each year according to the Center of Excellence.

According to the Center of Excellence report, “there were 51 restaurant food services and management students who received a degree or certificate or attained apprenticeship journey status and 53 who transferred; 78% of students obtained a job closely related to their field of study; a 30% median change in earnings was reported; and 66% of students attained a living wage.”

The trend in degrees and certificates has been steadily increasing over the last 5 years by more than 20%. Almost doubling since 2017-2018 to now, this program will raise degrees and certificates awarded to students by 25%. The first year of the program forecasts 15 new students in the program and no fewer than 12 students completing the program and earning a certificate of achievement.

5.PLACE OF PROGRAM IN CURRICULUM/SIMILAR PROGRAMS (Explain how the program fits in college's existing program inventory.) All non-ADT programs must complete.

The majority of the classes are currently a part of the MCC course catalog and align closely to a variety of certificates and degrees within Business Administration.

6.SIMILAR PROGRAMS AT OTHER COLLEGES IN SERVICE AREA (Provide justification of the need for the program in the region.) All non-ADT programs must complete.

There is no Fundamentals of Food and Beverage Management program offered districtwide. Fresno City College has a Food Service Management program offering a Food Service Management AS, Food Service Management Certificate of Achievement and 3 certificates in Culinary Arts. Fresno City College also offers an AS and AS-T in Nutrition and Dietetics.

7.CTE PROGRAMS: SOC CODE & TITLE (for example, #17-3022, Civil Engineering Assistant, Civil Engineering Designer, Civil Engineering Technician, Design Technician, Engineer Technician, Engineering Assistant, Engineering Specialist)

• Lodging Managers (11-9081)

• Meeting, Convention, and Event Planners (13-1121)

• Hotel, Motel, and Resort Desk Clerks (43-4081)

8.CTE PROGRAMS: (Optional) Are there other areas this certificate/degree can be used for employment? Please explain.

Yes. This program will benefit anyone searching for a career in any service industry pertaining to food and beverage or supply and inventory management. There are also elements of leadership, management strategies and ethics that extend beyond the hospitality industry and lead to general management practices not just in hospitality. Many of the strategies and skills acquired are applicable to any industry directly dealing with a customer or provides a service directly engaging customers or guests.

9.CTE PROGRAMS: LABOR MARKET INFORMATION AND ANALYSIS (Contact the College Office of Research & Evaluation - CORE.)

Attached.

10.CTE PROGRAMS: ADVISORY COMMITTEE RECOMMENDATION/APPROVAL DATE (Attach advisory committee minutes).

Attached.

11.ESTIMATED TIME TO COMPLETION

The program is 17 units. A student could take 9 units the first semester and 8 the second semester to complete the program in 1 academic year.

12.       TRANSFER PREPARATION (Complete if transfer preparation is a component of the program. Provide documentation showing more than 50% of the courses are articulated in the major.)

N/A