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Submitter's Information

Name

Gary Graves

Title

Professor

Region

Orange County

College

Fullerton College

CTE Dean

CTE Dean's Name

Carlos Ayon

CTE Dean's Email

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Program Details

Program Title

Artificial Intelligence in Business Certificate

Submission Type

New Program

TOPs Code

Business Management (050600)

Projected Start Date

07/01/26

Catalog Description

The Artificial Intelligence in Business Certificate is designed to prepare students for employment in AI-driven business roles. The focus of the program is skill-building in the areas of AI automation, data analysis, machine learning applications, and workflow optimization. Emphasis on problem-solving, critical thinking, and ethical AI implementation is stressed to prepare students for careers in marketing, business intelligence, and operations. A minimum grade of C is required in each course. This certificate requires 21-22 units.

Enrollment Completer Projections

50-75

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • Certificate of Achievement: 16 or greater semester (or 24 or greater quarter) units (C)
Program Goal

The Artificial Intelligence in Business Certificate prepares students for AI-driven business roles by developing skills in automation, data analysis, machine learning applications, and workflow optimization. The program emphasizes problem-solving, critical thinking, and ethical AI implementation, equipping students for careers in marketing, business intelligence, finance, and operations.

This program has an occupational goal, ensuring that graduates can leverage AI-powered tools and technologies, including machine learning, natural language processing (NLP), and generative AI, to optimize business decision-making and operational strategies.

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

21-22

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

n/a

Total Units for Degree (Minimum and Maximum)

n/a

Course Report

Program Requirements Narrative

Program Justification

Approved by the Business Advisory Board. A 2023 Labor Market Analysis found that 60% of the top AI-related job postings were in non-technical business fields, and 80% of job postings for business roles now include AI-related skills. Employers are no longer just looking for basic digital skills; they seek professionals who can leverage AI for automation, workflow management, data analysis, and decision-making.

Program Level Student Learning Outcomes

Outcome 1:    Analyze the impact of artificial intelligence on business operations, decision-making, and customer engagement, demonstrating an understanding of AI-driven automation, predictive analytics, and business intelligence.

Outcome 2:    Apply AI-powered tools and technologies, including machine learning, natural language processing (NLP), and generative AI, to optimize marketing, sales, finance, and operational strategies in business environments. 

Outcome 3:    Evaluate ethical, legal, and strategic considerations in AI adoption, including issues related to data privacy, algorithmic bias, and responsible AI implementation in business practices.

Program Requirements

Course

Title

Units

Year/Semester

BUS 108 F

Living in an Online World

3

Y1/S1

BUS 256 F

Artificial Intelligence and Prompt Engineering for Business

3

Y1/S1

BUS 257 F

AI Applications for Business

3

Y1/S2

CIS 201 F

Introduction to Python Programming

3

Y1/S1

CIS 258 F

Applied AI: Machine Learning, Deep Learning & NLP

3

Y1/S2

BUS 255 F

Introduction to Business and Data Analytics

3

Y2/S2

BUS 271 F

Leadership and Business Ethics

3

Y2/S1

or

Ethical Hacking (CYBR 206 F)

3

Y2/S1

or

Introduction to Ethics (PHIL 160 F)

3

Y2/S1

CIS 142 F

Database I

3

Y2/S1

or

Introduction to Cloud Computing (CIS 235 F)

3

Y2/S1

CISG 105 F

Introduction to Augmented and Virtual Reality

3

Y2/S2

CISG 185 F

Artificial Intelligence in Game Programming

3

Y2/S2

CYBR 256 F

Artificial Intelligence in Cybersecurity

3

Y2/S2

MKT 256 F

Artificial Intelligence in Marketing

3

Y2/S2

STAT C1000

Introduction to Statistics

4

Y1/S2

or

Introduction to Statistics - Honors (STAT C1000H)

4

Y1/S2

or

Elementary Statistics for Behavioral Science (PSY 161 F)

4

Y1/S2

or

Honors Elementary Statistics for Behavioral Science (PSY 161HF)

4

Y1/S2

or

Introduction to Probability and Statistics (SOSC 120 F)

4

Y1/S2

Supporting Documents

Orange County Regional Questions

District

NOCCCD

College

Fullerton College

CRLC Member

Ken Starkman

Email

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Phone

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Reason for program recommendation request

New Program

Place of program in college's curriculum/similar program

BUSINESS DIVISION

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SANTIAGO CANYON44233Introduction to Artificial Intelligence (AI) in the Workforce, CC4930.12 Job Seeking/Changing Skills32.0105 Job-Seeking/Changing Skills.Local (all other AA/AS and BA/BS degrees or certificates not in a CTE TOP Code)Noncredit program
Annual Enrollment projects (non-duplicative)

50-75

Priority Sector

BUsiness & Entrepreneurship

Submission Details

Published at

03/03/25 - 05:28 PM

Last edited at

02/26/25 - 03:53 PM by Gary Graves

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Artificial Intelligence in Business Certificate". to Gary Graves's drafts. This message will be sent to ggraves@fullcoll.edu

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