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Submitter's Information

Name

Jonathan Polidano

Title

CTE Liaison

Region

Inland Empire/Desert

College

Chaffey College

CTE Dean

CTE Dean's Name

Yolanda Friday

CTE Dean's Email

Log in to view CTE Dean's Email.

Program Details

Program Title

Marketing Certificate of Achievement

Submission Type

New Program

TOPs Code

Marketing and Distribution (050900)

Projected Start Date

08/16/21

Catalog Description

The Marketing Certificate prepares students for entry level marketing positions. The program is designed so students will obtain a working knowledge of the marketing mix concepts of product, price, promotion and distribution in both domestic and international marketplaces. This certificate prepares students for marketing training positions that require a working knowledge of marketing principles.

Enrollment Completer Projections

Annual completer numbers are expected to be 30 students combined between the Certificate of Achievement and the A.S. Degree based on market need. 

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • Certificate of Achievement: 16 or greater semester (or 24 or greater quarter) units (C)
Program Goal

Completion of this program will provide students with the theoretical and practical knowledge to pursue employment in a number of marketing fields. 

Employment for the marketing occupational group is expected to increase by 9% between 2017 and 2022 in the Inland Empire/Desert Region. Nearly 17,000 job openings will be available over that timeframe. 

The entry-level wage for each occupation in the middle-skill and above middle-skill categories are above the MIT Living Wage estimate of $12.30 per hour for a single adult. 

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

Min: 18, Max: 18

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

n/a

Total Units for Degree (Minimum and Maximum)

n/a

Course Report

Program Requirements Narrative

In order to attain the Marketing Certificate of Achievement, there are 4 required core classes and 2 required elective courses. The four core classes are BUSMKT 40, BUSMKT 13, BUSMKT 55, and BUSMKT 405. Students must take two elective courses from a selection of ten available (list available upon request). The program is designed to be completed in two semesters.

Program Requirements
CourseTitleUnitsYear/Semester
(Y1 or S1)
BUSMKT 40Marketing Principles3S1
BUSMKT 13Professional Selling3S1
BUSMKT 55Advertising3S1
BUSMKT 405International Marketing3S2
Marketing Elective--3S2

Marketing Elective     --                               3                               S2

Supporting Documents

Upload Labor Market Information (LMI)

Inland/Empire Desert Regional Questions

Submission Details

Published at

01/29/21 - 09:12 PM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Marketing Certificate of Achievement". to Jonathan Polidano's drafts. This message will be sent to jonathan.polidano@chaffey.edu

Comments, Documents, Voting

Comments

All Comments


DT

Diann Thursby Super User   ·  02/08/21

Received regional recommendation at 2-8-2021 IEDRC Deans Meeting.