Associate in Science and Certificate of Achievement in Motion Graphic Design

The Associate in Science and Certificate of Achievement in Motion Graphic Design Programs pair Graphic Design techniques with visual storytelling and animation to provide students with comprehensive workforce related skills in the Media Art industry. Motion Graphic Design provides high demand skills in corporate branding, social media, user experience, marketing, television, broadcasting and internet.  

Students enrolled in this program will learn computer-based motion graphics for video production, creating multimedia projects utilizing design principles, typography, animation principles, storytelling and composition guidelines, for advertisement, tech and entertainment industries. At the completion of this program students will have a well-rounded professional Motion Graphic Design portfolio and have necessary skill sets for workforce requirements.  

Student Learning Outcomes:

Upon successful completion of this program, students will be able to:

1. Apply the elements and principles of design in finished multimedia projects for a Motion Graphic Design portfolio.
   
2. Analyze video production for motion graphics and create multimedia projects utilizing principles of motion design commonly used in commercials, movie, game, broadcasting and websites.
3. Produce video composites combining graphic design, visual storytelling and animation, and applying effects, cinematic techniques and audio for branding, advertisement and entertainment purpose. 
4. Evaluate and critique digital media projects utilizing relevant terminology and concepts.

The number of projected students per year: 

• Certificate of Achievement: 35
• AS Degree: 30

Program Goal: 

The goal of this program is Career Education for occupational purpose. This program will prepare students for the job opportunities such as Motion Designer, Animator, Motion Graphic Designer, Brand Identity Manager, Visual Designer, Graphic Designer, Creative Director and similar jobs. 

Objective:

The Associate in Science and Certificate of Achievement in Motion Graphic Design program is designed to prepare the students to enter the workforce with the knowledge they need to acquire an entry-level Motion Graphic Design or similar position. After completion of the Certificate of Achievement program, students may obtain an AS degree by completion of the required electives and general education courses to meet a 60-unit total.

The goal of this program is to increase diversity in the digital art industry by providing an education platform for entry-level Motion Designers, Animators and Visual Design artists. This program aims to develop the quality and quantity of design professionals to fulfill industry needs and generate greater economic impact in the Bay Area region. 

The Certificate program includes 9 hands-on courses, for a total of 27 units. 

The AS program includes 9 hands-on courses as CORE for a total of 27 units, additional 9 units of ELECTIVES, and 24 units of GE courses for a total of 60 units. 

CERTIFICATE OF ACHIEVEMENT:

Course	Title	Units
ART 012	2D Design	3
ART 024	Beginning Drawing	3
DMA 001	Introduction to Digital Media Arts	3
DMA 002	Introduction to Graphic Design	3
DMA 021	Illustration and Storyboarding for Motion Design	3
DMA 005	Motion Graphics I	3
DMA 003	Introduction to Typography	3
DMA 022	Animation for Web and Media	3
DMA 006	Motion Graphics II	3
	Total Units	27

ASSOCIATE IN SCIENCE:

CORE Courses	Title	Units
ART 012	2D Design	3
ART 024	Beginning Drawing	3
DMA 001	Introduction to Digital Media Arts	3
DMA 002	Introduction to Graphic Design	3
DMA 021	Illustration and Storyboarding for Motion Design	3
DMA 005	Motion Graphics I	3
DMA 003	Introduction to Typography	3
DMA 022	Animation for Web and Media	3
DMA 006	Motion Graphics II	3
	CORE COURSES: Total Units	27

ELECTIVE Courses	Title	Units
PHOTO 079	Beginning Digital Photography	3
ART 013	3D Design	3
ART 014	Color Theory	3
ART 055A	Life Drawing I	3
DMA 004	Fundamentals of Web Design	3
DMA 007	Digital Video Production	3
DMA 011	Design Thinking and Digital Storytelling	3
DMA 023	3D Modeling and Texturing	3
DMA 025	3D Animation I	3
	ELECTIVE COURSES (Choose 3): Total Units	9
	General Education Requirement	24
	Total Units	60

At San Jose City College, our current Art program does not cover any of the newer technology in Computer Graphics and Digital Media. Our new Department - Digital Media Arts plans to cover the gap by offering these newer programs. With these programs we want to create a pathway for our students to be able to learn necessary skills for today's job market, and also be able to transfer to a 4 year college. This program proposal has been established in consultation with our industry advisory board. Our industry advisors are from various bay area entertainment companies such as Pixar, ServiceNow, Google, Electronic Art and Sixense Games. For employment prospects in various areas within Media Arts, they recommended few programs for better job opportunities - Motion Graphic Design is one of them. Our industry advisors worked with us in creating specific courses, with skills they need for hiring within their own companies and others. As the only Community College designated a Hispanic-Serving Institution in the city of San Jose, we believe a program of such kind will benefit our students greatly. We have felt the need for a program of such kind for many years based on student demand and workforce requirements in our area. Our program is unique in that it can be completed fully online, and also features complementary skill sets such as Web Design, 3D Modeling & Animation, Digital Storytelling and traditional foundational courses that are needed for current employment opportunities.

We contacted every college in our service area that has a similar program. We made every effort to reach out to colleges even those that were not listed in the LMI. Details below: Foothill: Teresa Ong, Associate Vice President, Workforce & Career Education De Anza: Randy Bryant, Dean, CTE & Workforce Development Canada: Hyla Lacefield, Dean of Business, Design and Workforce (Interim) Ohlone: Sara Goldware, Director, Strong Workforce & Career Pathways West Valley: Brad Weisberg, Dean, Career Programs and Workforce Development Mission: Jeffrey Pallin, Dean, Business/Technology Service San Mateo: Alex Kramer, Director of Workforce Development Gavilan: Susan Sweeney, Interim Dean, Student Success & Workforce Pathways After contacting colleges in the Silicon Valley sub-region with similar programs, I haven't heard back from anyone about our program. No concern or comments have been expressed. Ohlone college is the only college in our service area with a similar program, but our program is much more expansive and is not comparable to what they have. Although there are overlapping areas of expertise with a few common topics, our program is broader, and covers larger areas of skills. UPDATE: DeAnza college has raised issues with our program, specifically to the use of the word "Animator" under program goals. However we have explained that the word Animator is vital to the description of our program as well, since Motion Graphics jobs are often listed as Animator (we have provided 5 recent Motion Graphics jobs listed as Animator). Also, DeAnza's Film/TV Animation program has only one course that covers Motion Graphics (ARTS 85), but overall focus of the programs are very different with theirs focusing on Character Animation, and ours focusing on Motion Graphics. DeAnza's Graphic and Interactive design program also has a different set of courses than what we have in our Motion Graphics program, with only one course that covers Motion Graphics (ARTS 85).