Social Media Storytelling - Certificate of Achievement

Berkeley City College’s Social Media Storytelling Certificate of Achievement prepares students for entry-level jobs with social media titles that require skills in video production, sound or video editing, and photography and copywriting, and also provides upgraded skills for those already employed in multimedia or film-related jobs. The program focuses on developing artistic, critical thinking, basic marketing knowledge, equipment, and computer skills.

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This Certificate of Achievement will provide students with key multimedia skills such as photography, video production, sound design, copywriting, graphics, animation and video editing necessary to gain employment to create content with goals of storytelling in the realm of social media. Students will also build skills attributed to a Multimedia Content Producer such as understanding visual communication, team-building skills, event planning, customer relationship management, branding and basic marketing knowledge, storytelling conventions, copy, graphic design, video, and sound design.

Completion of this certificate will provide students with the coursework they need to work in entry-level social media positions such as copywriters, content managers, content creators or producers, event or project coordinators, editors. 

Course	Title	Units	Year/Semester (Y1 or S1)
MM/VI 009A	Video Production I: Introduction to Video	4	S1
MM/VI 020A  and	Editing I: Introduction to Video Editing	2	S1
MM/VI 020LA	Editing I: Introduction to Video Editing Lab	1	S1
BUS 070	Introduction to Marketing	3	S1
MM/VI 016	Social Media Storytelling	3	S2
MM/VI 017 or	Social Media Production	3	S2
MM/MW 004A and	Social Media Marketing and Data Analytics	2	S2
MM/MW 004LA	Social Media Marketing and Data Analytics Lab	1	S2
	Choose 3 units from the following
MM/VI 024A	Sound Design I	2	Y1
MM/VI 024LA	Sound Design I Lab	1	Y1
MM/DI 004  and	Introduction to Photoshop	2	Y1
MM/DI 004L	Introduction to Photoshop Lab	1	Y1
MM/VI 025	Sound Recording and Audio Production	3	Y1
MM/VI 015	Documentary Production and Editing	3	Y1
MM/VI 009B	Video Production II: Cinematography and Visual Storytelling	3	Y1
MM/VI 041	Introduction to Cinematography	1.5	Y1
MM/VI 042	Introduction to Motion Picture Lighting	1.5	Y1
MMART 110	Scriptwriting and Storyboarding	3	Y1
MMART 005A	Introduction to Motion Graphics	3	Y1
MM/VI 009C	Video Production III: Directing and Producing	3	Y1
ENGL 014	Non-Fiction Writing	3	Y1
MMART 468	Occupational Work Experience in Multimedia Arts	3	Y1

SocialMedia Storytelling

Certificate of Achievement

 

The Social Media Storytelling certificate of achievement prepares students for entry-level jobs with Social Media titles that require skills in video production, sound or video editing fields, photography and copywriting and/or provides upgraded skills for those already employed in multimedia or film-related jobs. The program is interdisciplinary, focusing on developing storytelling, technical and project management skills.

 

If you wish to earn a certificate, you must participate in the Student Success Program(Matriculation), which includes assessing academic skills and developing aStudent Education Plan (SEP) with a counselor. This plan will map your sequence of courses to help you complete your certificate regardless of the semester you begin classes.

 

 

Course                                                 1st Semester                                                   

MM/VI 020A/LA                   Editing I: Introduction to video Editing & Lab                     3

MM/VI 009A                          Video Production I: Introduction to Video                         4  

BUS 70                                   Introduction to Marketing                                                   3

             

                                                 

                                               

                                                            2ndSemester

MM/VI 016                             Social Media Storytelling                                                       3

MM/VI 017 or                         SocialMedia Producing                                                         3

MM/MW 004A and             Social Media Marketing and DataAnalytics                            2

MM/MW 004LA                  Social Media Marketing andData Analytics Lab                  1      MM/VI Elective                                                                                                                        3

Total                                      19

                                               

Program learning outcomes

Upon successful completion of this program, students will be able to:

1. Demonstrate technical knowledge by completing video and audio content assignments.
2. Analyze the various components of video and audio to better understand its psychological and emotional impact.
3. Display appropriate professional and collegiate behavior within a team.

Advisory minutes attached - there is a great need for this skill set in the Bay Area.

SFSU has a Fast-Track Social Media Marketing certificate in its extended learning program. This will not impact this program as it is geared towards a different Market.