Skip to main content
Browser not supported!
We recommend using a modern browser such as Google Chrome, Microsoft Edge, Apple Safari, or Mozilla Firefox.

Submitter's Information

Name

Elissa Creighton

Title

Curriculum Specialist

Region

Central/Mother Lode

College

Columbia College

CTE Dean

CTE Dean's Name

Steve Amador

CTE Dean's Email

Log in to view CTE Dean's Email.

Program Details

Program Title

Media and Design

Submission Type

Program Modifications (formerly substantial changes)

TOPs Code

Digital Media (061400)

Projected Start Date

05/03/21

Catalog Description

The Media and Design degree prepares people for entry-level jobs in the fields of media and design. Students learn to produce digital content combining components such as video, audio, graphics and text for application in areas such as entertainment, marketing and advertising or education and training. In this program, students develop professional and creativity skills while gaining hands-on experience with the latest technology as they work on projects and build a portfolio of multimedia content.

PROGRAM STUDENT LEARNING OUTCOMES

Upon satisfactory completion of this award, the student should be prepared to:

  • Employ creativity and problem solving skills to address customer needs.
  • Build a professional development plan for continued education in the digital media field.
  • Produce digital content including text, graphics, video, and audio.

To earn this degree, complete the requirements below with a Cor better in each course, in addition to completing the AA/AS Degree Pathway (Column 1) of the Columbia College General Education Breadth Requirements 

Required courses:

ART 15 History of Graphic Design 3
COMP 29/BUSAD 29 Project Management 3 
ENTRE 105 Social Media Marketing 2
ENTRE 107 Contract Law for Entrepreneurs 2
MEDIA 1 Introduction to Digital Multimedia 3
MEDIA 3 Writing for Multimedia 3
MEDIA10/ ART 53 Computer Graphics 3
MEDIA 12 Photo Editing for Digital and Print Publication 3
MEDIA 14/ ART 51 Publication Design 3
MEDIA 16/ ART 56 Typography 3 
MEDIA 26 Video Production 3

Complete one of the following courses:

MEDIA 20 Computer Graphics and Animation (3)
MEDIA 22 Digital 3D Modeling and Animation (3)
MEDIA 24 Compositing for Motion Graphics (3)
MEDIA 30 Introduction to HTML and CSS (3)

UNITS REQUIRED IN MAJOR: 34 TOTAL 

UNITS REQUIRED FOR ASSOCIATE DEGREE: 60 

Enrollment Completer Projections

There are consistently 15-18 students enrolled annually in the Digital Media Degree program. The program is now growing with the offering of most courses available via distance ed. While it’s difficult to determine how many students will enter the field of digital media, it is reasonable to estimate that many of them will begin jobs in this field especially as freelancers. 

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • A.S. Degree (S)
Program Goal

The goal for the Media and Design AS Degree is to offer a program that meets the needs of a fast growing, continually changing, innovative digital media industry. The AS degree will prepare students to be able to produce digital content combining components such as video, audio, graphics, animation, and text for application in areas such as entertainment, marketing, advertising, education, and training. Students pursuing work in any one of many media and design fields will have the opportunity to create a sustainable career via telecommuting, freelancing, or to transfer to a four-year program to pursue an advanced Degree. Students pursuing an advanced degree will have many options including web design and/or development, videography, infographics, medical illustration, etc. The Media and Design AS Degree has a SAC and a COA that nest into the AS Degree.

The AS Degree objectives are to prepare students to:

1. Demonstrate creativity and problem-solving skills in Media and Design 

2. Produce digital content including text, graphics, video, animation, and audio.

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

n/a

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

34

Total Units for Degree (Minimum and Maximum)

60

Course Report

Program Requirements Narrative

The Media and Design degree prepares people for entry-level jobs in the fields of media and design. Students learn to produce digital content combining components such as video, audio, graphics and text for application in areas such as entertainment, marketing and advertising or education and training. In this program, students develop professional and creativity skills while gaining hands-on experience with the latest technology as they work on projects and build a portfolio of multimedia content.

Program Requirements
CourseTitleUnitsYear/Semester
(Y1 or S1)
Required Courses:


ART 15History of Graphic Design3FA
COMP 29 ORProject Management3SP
BUSAD 29Project Management
3SP
ENTRE 105Social Media
Marketing 
2FA
ENTRE 107Contract Law for Entrepreneurs
2SP
MEDIA 1Introduction to
Digital Multimedia 
3FA
MEDIA 3Writing for
Multimedia 
3SP
MEDIA 10 ORComputer Graphics 
3FA/SP
ART 53Computer Graphics 
3FA/SP
MEDIA 12Photo Editing for
Digital and Print Publication 
3FA
MEDIA 14 ORPublication Design 
3SP
ART 51Publication Design 
3SP
MEDIA 16 ORTypography
3SP
ART 56Typography
3FA
MEDIA 26Video Production 
3FA
Complete one course:


MEDIA 20Computer Graphics and Animation3SP
MEDIA 22Digital 3D Modeling and Animation3SP
MEDIA 24Compositing for Motion Graphics3SP
MEDIA 30Introduction to HTML and CSS3SP

Supporting Documents

Upload Labor Market Information (LMI)

Central/Mother Lode Regional Questions

Submission Details

Published at

01/13/21 - 05:56 PM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Media and Design". to Elissa Creighton's drafts. This message will be sent to creightone@yosemite.edu

Comments, Documents, Voting

Comments

All Comments

No comments to display.