Associate of Arts in Graphic Design; Certificate of Achievement in Graphic Design

GRAPHIC DESIGN

Provides an overview of training and experience required for a career in Graphic design. The GraphicDesign Specialty includes the growing number of formats of graphic design for multimedia—interactive, mobile, print, web, and user interfaces (UI). Traditional elements of graphic design are also covered. 

 

Upon successful completion of the Certificate of Achievement, students will be able to: 

·        Develop and update traditional and digital design knowledge and skills.

·        Demonstrate understanding of design terminology and comprehension during discussions, presentations, and critiques.

·        Use written communication of concepts with visual examples as necessitated (e.g. photographs,sketches, and/or storyboards) for all design assignments.

·        Develop assignments that demonstrate applied research, analysis, and development to solve visual and/or technical problems to communicate ideas.

·        Complete finished assignments and projects that are of suitable for inclusion within a personal portfolio of design work.

 

Upon successful completion of the Associates degree, students will be able to demonstrate knowledge and skills of the Certificate of Achievement, in addition to the following: 

·        Recognize different design styles/trends based upon historical art movements.

·        Develop and update personal style and techniques based upon current and past artists.

·        Demonstrate understanding of art theory terminology and comprehension during discussions, presentations, and critiques.

·        Use written communication of concepts with visual examples as necessitated (e.g.photographs, sketches, and/or storyboards) to describe concepts for all design assignments.

·        Submit finished assignmentsthat utilize applied research, analysis, and art and design skills to solve visual problems to communicate a message or idea.

·        Complete finished assignments and projects that are of suitable for inclusion within a personal portfolio for a four-year art school or entry-level design job.

As a new program at College of Marin, the Graphic Design (GDES) program enrollment and successful student completions will be added to existing ART and Multimedia Studies (MMST)enrollments and completion rates as follows:

1.   The new GDES Certificate of Achievement will increase completers for training for entry-level employment as applied artists and graphic designers.

2.   The new MMST Certificate of Achievement will increase completers for training for entry-level employment as digital artists and multimedia designers.

3.   GDES courses will increase COM enrollment as new Graphic Design AA transfer classes will be available at COM.

4.   MMST Design courses are cross listed with GDES, which will increase COM enrollment for new AS transfer classes in MMST.

5.   ART History 101, 102, and 103 courses will increase as result of the requirements for the new GDES AA and AA-T programs.

6.   The ART 112, 113, and130 courses will increase as result of the requirements for the new GDES AA and AA-T programs.

7.   In Fall 2021, transferto UC will increase completers as potential articulated GDES and MMST courses havebeen approved for UC electives.Attributes

The new GDES program will offer a Certificate of Achievement, an AA-T, and a COM AA Degree in Graphic Design.  Please refer to the additional information section.

We expect to prepare our students for entry-level professions—like mobile app design, and the need for UI and UXdesign for interactive content.

The Certificate of Achievement in Graphic Design, prepares students for Graphic Design internships and entry-level occupations in the graphic arts and design industry. Students will use current industry standards, software, and production techniques to complete project-based assignments. Each assignment emulates an industry-based design project that is appropriate for apersonal portfolio of design work.

The Graphic Design program will also prepare students for entry-level Graphic Design and Illustration related internships and careers. The transferable courses provide preparation to transfer into a four-year program to complete a bachelor’s degree in their desired area of study in Art, Graphic Design, Illustration or Multimedia.

Certificate of Achievement: 

·        Develop and update traditional and digital design knowledge and skills.

·        Demonstrate understanding of design terminology and comprehension during discussions, presentations, and critiques.

·        Use written communication of concepts with visual examples as necessitated  (e.g.photographs, sketches, and/or storyboards) for all design assignments.

·        Develop assignmentsthat demonstrate applied research, analysis, and development to solve visual and/or technical problems to communicate ideas.

·        Complete finished assignments and projects that are of suitable for inclusion within a personal portfolio of design work for entry-level design job.

AA Degree:

·        Develop and update traditional art and digital design knowledge and skills.

·        Demonstrate understanding of art and design terminology, styles, and movements during discussions, presentations, and critiques.

·        Use written communication to describe concepts, visual examples, art or design techniques in assignments.

·        Submit finished assignments that utilize applied research, analysis, and art and design skills to solve visual problems to communicate a message or idea.

·        Complete finished assignments and projects that are of suitable for inclusion within a personal portfolio for a four-year art school or entry-level design job.

The Certificate of Achievement in Graphic Design, prepares students for Graphic Design internships and entry-level occupations in the graphic arts and design industry. Students will use current industry standards, software, and production techniques to complete project-based assignments. Each assignment emulates an industry-based design project that is appropriate for apersonal portfolio of design work.

The Graphic Design program will also prepare students for entry-level Graphic Design and Illustration related internships and careers. The transferable courses provide preparation to transfer into a four-year program to complete a bachelor’s degree in their desired area of study in Art, Graphic Design, Illustration or Multimedia.

AA - Degree Requirements: 

Course	Title	Units
Core Requirements:
ART 101	History of Western Art: Ancient - Medieval	3.0
ART 102	History of Western Art: Medieval - Nineteenth Century	3.0
ART 103	History of Western Art: Nineteenth and Twentieth Century	3.0
ART 112	2D Design I	4.0
ART 130	Drawing and Composition I	4.0
GDES/MMST 112	Design I	3.0
		Subtotal Credits: 20.0
Plus List A: Restricted DESIGN Electives
ART 113	3D Art Fundamentals	4.0
GDES/MMST 132	Typography	3.0
		Subtotal Credits: 7.0
List B: GENERAL Electives (student's choice)
GDES/MMST 115	Photoshop for Design	3.0
GDES/MMST 120	Illustration	3.0
GDES/MMST 122	Design II	3.0
GDES/MMST 200	Graphic Design Portfolio Development	3.0
		Subtotal Credits: 3.0
		Total Credits: 30.0

Graphic Design Certificate of Achievement Requirements:

Course	Title	Units
Core Requirements:
GDES/MMST 112	Design I	3.0
GDES/MMST 115	Photoshop for Design	3.0
GDES/MMST 120	Illustration	3.0
GDES/MMST 122	Design II	3.0
GDES/MMST 132	Typography	3.0
GDES/MMST 200	Graphic Design Portfolio Development	3.0
		Total Credits:  18.0

The Art Department at College of Marin does not offer any digital courses other than the two Digital Photography courses. In addition, no Graphic Design Degree or Certificates are offered in the Art Department. As a result, there are no duplicated courses, certificates, AA or AS degrees that are remotely similar to the Multimedia Studies Design Specialty courses that have been offered at College of Marin since 1998. The new GDES program will offer a Certificate of Achievement, an AA-T, and a COM AA Degree in Graphic Design. Graphic Design is a prevalent creative career. Initially graphic design was associated with printed material—design, layout, typography for printing and publishing. The growth of digital material increased the need for graphic designers by expanding the need for designers and graphic artists into multimedia professions—like mobile app design, and the need for UI and UX design for interactive content. This is content that was not associated with graphic design or did not yet exist. The growth of digital content has opened multiple occupations for graphic artists and designers. Because of the exponential growth of digital-related creative work, the job title for a Graphic Designer is customary, albeit with a job description that is quite varied. The Multimedia Studies program at College of Marin has provided a Design Specialty to serve the range of visual and graphic design occupations in the Bay Area since 1998. As a Design program within Multimedia Studies it has helped to train multimedia students as entry-level game developers, graphic designers, and web developers. The critical thinking required for all three multimedia specialties is necessary to become skilled professionals in the multimedia industry. As a Career Education program, preparation for entering the workforce is the primary goal of the Multimedia Studies (MMST) program. However, only one of the MMST courses is transferable within the major, all others are transferable as CSU electives. As a result, students that transfer to Cal State East Bay, Cal State Sacramento, San Francisco State, or San Jose State, are required to complete another two and one-half to three years to graduate with a Bachelor's degree in design. The creation of the Graphic Design Program will provide College of Marin students the ability to take Graphic Design (GDES) courses to earn a Certificate of Achievement, an AA-COM Degree, and an AA-T Transfer degree by completing the required ART and GDES courses, along with the required GE/IGTSC courses necessary to earn a degree. As an applied art AA degree, the Graphic Design program will establish aa career pathway within the Career Education department with appropriate SAM and TOP codes. As a predominately 100% online program, it will increase the completion rate and success of COM ART, GDES and MMST students, while also raising the awareness of the CE classes, like the Multimedia Studies program at IVC. The cross-listing of existing GDES and MMST courses to create a new the AA Degrees and a new Certificate of Achievement, College of Marin will improve student success, and transfers to universities without any additional service units for instruction, and provide another example of a program at College of Marin, that is student centered.

Alina Varona, Dean of Career Education and Workforce Development at College of Marin, contacted Brad Davis, Dean of Workforce Development at Santa Rosa Junior College. The Graphic Design program dean at SRJC approved of these additions and changes. Alina Varona also contact Lorraine Leber, Chair, Visual Media Design Department at City College of San Francisco. She had no major concerns about the impact or overlap and approved for our additions and changes. Area similar offerings include: Berkeley City College, Multimedia Arts: an AA in Digital Imaging, and a COA in Illustration. Chabot College, Art: an AA and a COA in Graphic Design. City College of San Francisco, Visual Media Design: an AA in Graphic Design, and COAs in Digital Illustration, Visual Design Foundation, and Visual & Interaction Design. College of San Mateo, Digital Media: an AA in Graphic Design, and a COA in Graphic Production. De Anza College, Art: an AA in Graphic Design, and COAs in Graphic Design, and Advanced Graphic Design. Diablo Valley College, Art: an AA in Digital Media, and AA in Graphic Design, and COAs in Digital Media, Digital Marketing, and Graphic Design. Laney College, Graphic Arts: an AA and a COA in Applied Graphic Design/Digital Imaging. Napa Valley College, Digital Design Graphics Technology: an AA in Graphic Design, and a COA in Graphic Arts. Santa Rosa Junior College, Computer Studies: an AA in Graphic Design, and COAs in Graphic Design, and Graphic Design Production Fundamentals. Solano College, Art: an AA-T and an AA in Studio Art with an Emphasis in Graphic Design and Illustration.