Marketing and Sales

The Associate of Science in Marketing and Sales degree prepares students for high-demand careers in merchandising, sales and customer service, planning and promotions, advertising and public relations to meet the consumer's demand. This program provides students with the skills to meet those needs.

CA and AS=32

The AS and CA in Marketing and Sales has been updated in order to focus more on their specialty areas of study rather than a broader education after feedback from their advisory committee.  The program is designed to concentrate on core skills in order to offer students a quicker path to the core skills required by an occupational change, career growth, or immediate placement into an entry level position.  Upon successful completion of the program,students will demonstrate the core skills required for an entry-level sales or marketing position.

Course	Title	Units	Year/Semester (Y1 or S1)

Item 1.            Program Goals and Objectives

The Associate of Science in Marketing and Sales degree has been updated in order to focus more on their specialty areas of study rather than a broader education after feedback from their advisory committee.  The program is designed to concentrate on core skills in order to offer students a quicker path to the core skills required by an occupational change, career growth, or immediate placement into an entry level position.  Upon successful completion of the program,students will demonstrate the core skills required for an entry-level sales or marketing position.

 

Program Outcomes

 

·        Evaluate the variables of the marketing mix of a business.

·        Develop a sales plan using each of the stages of the selling process.

·        Apply college level critical thinking, research,and problem solving techniques for the completion of business based reports and writing assignments.

 

Item 2.            Catalog Description

 

The Associate of Science in Marketing and Sales degree prepares students for high-demand careers in merchandising, sales and customer service,planning and promotions, advertising and public relations to meet the consumer's demand. This program provides students with the skills to meet those needs.

 

Item 3.            Program Requirements

 

Requirements	Dept. Name/#	Name	Units	Laney GE	Sequence
Core Courses (26 units)	BUS 1A	Financial Accounting	4		Yr 1, Fall
	BUS 2	Introduction to Business Law	3		Yr 2, Fall
	BUS 10	Introduction to Business	3		Yr 1, Fall
	BUS 38	Introduction to Microcomputers and Business Software	4	Area 4c	Yr 2, Fall
	BUS 72	Principles of Retailing	3		Yr 1, Spring
	BUS 74	Introduction to Advertising	3		Yr 1, Spring
	BUS 75	Salesmanship	3		Yr 1, Spring
	M/SVN 60	Introduction to Management	3		Yr 1, Fall
Major Requirements:			26
General Education Requirements:			19
Electives to meet 60 units:			15
Total Units			60

 

 

Item 4.            Master Planning

 

The Associate of Science in Marketing and Sales degree prepares students for high-demand careers in merchandising, sales and customer service, planning and promotions, advertising and public relations to meet the consumer's demand. This program provides students with the skills to meet those needs.

 

Item 5.            Enrollment and Completer Projections

 

The enrollment data for the courses included in the Marketing and Sales program is shown in the table below. These are the numbers of grades (other than “W”) earned.  Only regular semesters (fall and spring) are taken into account. 

 

The data shows a robust growth in the number of students at Laney College who are in majors that require rigorous training in lower-division computer science courses. 

 

Enrollment Data – Number of Letter Grades (other than W)Earned

 

Course	F15 & S16	F16 & S17	F17 & S18
BUS 1A-- FINANCIAL ACCOUNTING	401	328	314
BUS 2-- INTRODUCTION TO BUSINESS LAW	236	154	163
BUS 10-- INTRODUCTION TO BUSINESS	242	201	194
BUS 38-- INTRODUCTION TO MICROCOMPUTERS AND BUSINESS SOFTWARE	0	19	17
BUS 72-- PRINCIPLES OF RETAILING	8	16	13
BUS 74-- INTRODUCTION TO ADVERTISING	28	21	32
BUS 75-- SALESMANSHIP	0	0	0
M/SVN 60-- INTRODUCTION TO MANAGEMENT	38	34	60

 

Item 6.            Place of Program in Curriculum/Similar Programs

 

a)     There is an active inventory records that need to be changed in connection with the approval of the proposed program.  

b)     This program does replace any existing program on the college’s inventory. 

c)     There is a related program offered by the college. The school also offers a CA in the subject. 

 

Item 7.            Similar Programs at Other Colleges in Service Area

 

Laney is the only college in the Peralta district that offer an Associate degree in Marketing and Sales. Outside of our district, the following colleges offer either a CA or AS.

 

·        CCSF: AS and CA in Marketing

·        Foothill: AA and CA in Marketing Management

·        DVC: CA in Business Marketing

·        Chabot: CA in Marketing

 

Item 8.            Labor Market Information & Analysis(CTE only)

 

See LMI attachment

 

Item 9.            Employer Survey (CTE only)

 

None conducted.

 

Item 10.          Explanation of Employer Relationship (CTE only)

 

The Laney College Marketing and Sales program is not associated with any specific employer.  The program is designed to introduce students to a variety of techniques, record/data keeping skills and scientific background necessary to understand what is being produced and required of the workers.

 

Item 11.          List of Members of Advisory Committee (CTE only)

 

·        Kim Glosson,Laney College Business & Economics Department Chair/Business Management Faculty  

·        Fred Jackson, Laney College Business Information System and Management Faculty

·        Linda Chi, Laney College Accounting and Business Faculty

·        Alta Erdenebaatar, Laney College Business Information System and Economics Faculty

·        David Simon, Laney College Economics Faculty

·        Russell Southall, Laney College Business Faculty

·        Raya Zion, Laney College Employment Service Center Manager (absent)

·        Claudio Lane, Alameda County Training and Education Department (absent)

·        Octobere Vance, State of California, EDD (retired) 

 

 

Item 12.          Recommendations of Advisory Committee (CTE only)

 

o  Program Update – Spring 2018

·        Marketing and Sales CA and AS– members discussed and approved updates.   .    

 

Attachment:  Minutes of Key Meetings

See attachment “MS Advisory Minutes.”

 

Item 13.          Display of Proposed Sequence

 

Requirements	Dept. Name/#	Name	Units	Laney GE	Sequence
Core Courses (26 units)	BUS 1A	Financial Accounting	4		Yr 1, Fall
	BUS 2	Introduction to Business Law	3		Yr 2, Fall
	BUS 10	Introduction to Business	3		Yr 1, Fall
	BUS 38	Introduction to Microcomputers and Business Software	4	Area 4c	Yr 2, Fall
	BUS 72	Principles of Retailing	3		Yr 1, Spring
	BUS 74	Introduction to Advertising	3		Yr 1, Spring
	BUS 75	Salesmanship	3		Yr 1, Spring
	M/SVN 60	Introduction to Management	3		Yr 1, Fall
Major Requirements:			26
General Education Requirements:			19
Electives to meet 60 units:			15
Total Units			60

 

 

Item 14.          Transfer Documentation (if applicable)

 

The Associate degree is not primarily designed to be transferrable, although the individual courses can transfer as part of Business programs, or as General Education electives.

 

Attachment: Outlines of Record for Required Courses should be separately attached to each course

 

Attachment: Transfer Documentation (if applicable)

Not Applicable.

 

Item 15.          Library and/or Learning Resource Plan

 

Computers are an important topic in any library; Laney’s offerings have been and should continue to be sufficient for our needs.

 

Item 16.          Facilities and Equipment Plan

 

Laney College remains committed to maintain state-of-the-art computer labs. This semester we replaced all of our computers to use the latest hardware and software. The lab is supported by two staff members who keep the facilities current and running.

 

Item 17.          Financial Support Plan

 

The source of support for ordinary costs of instructions will be covered by the general funds available for instruction of courses through the Peralta District. Instructional equipment grants, primarily Perkins funds for CTE program shave been used, and will continue to be used for purchase of new and updated equipment.

 

Item 18.          Faculty Qualifications and Availability

 

The program is part of the Business department in the Human and Social Sciences division of Laney College.  The BUS faculty at Laney College currently consists of 4 full time instructors and 4 adjunct instructors.  All faculty members meet the Minimum qualifications for BUS department faculty.

 

Item 19.          Based on model curriculum (if applicable)

 

Not based on a Model Curriculum.

 

Item 20.          Licensing or Accreditation Standards

 

All courses taught at Laney College for the program meet accreditation standards for Laney College. Courses will articulate for elective units with transfer institutions but do not necessarily transfer course to course. There are no licensing standards being satisfied by these courses.

 

Item 21.          Student Selection and Fees

 

There is no specific student selection process or additional fees beyond Laney college registration fees for units for participation in the program.

AS

Requirements	Dept. Name/#	Name	Units	Laney GE	Sequence
Core Courses (26 units)	BUS 1A	Financial Accounting	4		Yr 1, Fall
	BUS 2	Introduction to Business Law	3		Yr 2, Fall
	BUS 10	Introduction to Business	3		Yr 1, Fall
	BUS 38	Introduction to Microcomputers and Business Software	4	Area 4c	Yr 2, Fall
	BUS 72	Principles of Retailing	3		Yr 1, Spring
	BUS 74	Introduction to Advertising	3		Yr 1, Spring
	BUS 75	Salesmanship	3		Yr 1, Spring
	M/SVN 60	Introduction to Management	3		Yr 1, Fall
Major Requirements:			26
General Education Requirements:			19
Electives to meet 60 units:			15
Total Units			60

CA

Requirements	Dept. Name/#	Name	Units	Laney GE	Sequence
Core Courses (18 units)	BUS 2	Introduction to Business Law	3		Yr 1, Fall
		or
	BUS 10	Introduction to Business	3		Yr 1, Fall
	BUS 20	General Accounting	3		Yr 1, Fall
	BUS 70	Introduction to Marketing	3	Area 4c	Yr 1, Fall
	BUS 72	Principles of Retailing	3		Yr 1, Spring
	BUS 74	Introduction to Advertising	3		Yr 1, Spring
	BUS 75	Salesmanship	3		Yr 1, Spring
Major Requirements:			18
Total Units			18

n/a

CCSF: Marilyn Goodman (415) 452-5916 mgoodman@ccsf.edu emailed and called them; as 1/17/19 no reply; Foothill: Emily Garbe 408.864.8688 garbeemily@deanza.edu emailed and called them; as 1/17/19 no reply; DVC: Allan Lacayo 925-969-2351 ALacayo@dvc.edu emailed and called them; as 1/17/19 no reply; Chabot: Kristin Lima; klima@chabotcollege.edu; 510.723.6653; emailed and called them; as 1/17/19 no reply