Certified Hospitality Entrepreneur

This Certificate of Achievement concentrates on the approach of a hospitality entrepreneur and core attributes that build the foundation in the goal of launching and running a successful hospitality business.  This curriculum will give students the opportunity to explore, solidify and apply these traits to any path they choose to pursue in the hospitality industry. 

Program Student Learning Outcomes:

 

1)    Evaluate the contributing factors that influence hospitality businesses including governmental, financial, human resource, hospitality law, global, technological and other considerations.

2)    Discuss hospitality entrepreneurial risks, difficulties and opportunities.

3)    Evaluate the projected target market and significance in this segment.

4)    Cultivate realistic budget for proposed financial goals.

5)    Develop hospitality business plan that aligns with current industry demands.

 

The goals of the Certified Hospitality Entrepreneur Certificate of Achievement are to guide, train, and provide a solid foundation of knowledge and a foundational business plan for students to launch and run a successful hospitality business.  By providing students with the link to the Pasadena Small Business Development Center upon completing the certificate, it solidifies the theoretical knowledge and bolsters it with tactical and analytical practice whilst offering opportunities for continued small business support. 

Instruction includes all aspects of hospitality law, cost control and budgeting, critical thinking, creative thinking, problem-solving, innovation, empowerment, marketing, and management. 

A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.

No prerequisites required for enrollment.

Annual enrollment data from 2021-2022 and 2022-2023

 

	2021-2022	2022-2023
Course Department Number	Course Title	Annual # Sections	Annual Enrollment Total	Annual # Sections	Annual Enrollment Total
MRKT 150	Social Media Marketing for Business	2	136	3	170
HOSP 021	Food, Beverage, and Labor Cost Control	1	40	2	80
HOSP 050	Hospitality Law	1	40	2	80
BUS 116	Entrepreneurship	3	251	4	290

Program Student Learning Outcomes:

 

1)    Evaluate the contributing factors that influence hospitality businesses including governmental, financial, human resource, hospitality law, global, technological and other considerations.

2)    Discuss hospitality entrepreneurial risks, difficulties and opportunities.

3)    Evaluate the projected target market and significance in this segment.

4)    Cultivate realistic budget for proposed financial goals.

5)    Develop hospitality business plan that aligns with current industry demands.

 

The goals of the Certified Hospitality Entrepreneur Certificate of Achievement are to guide, train, and provide a solid foundation of knowledge and a foundational business plan for students to launch and run a successful hospitality business.  By providing students with the link to the Pasadena Small Business Development Center upon completing the certificate, it solidifies the theoretical knowledge and bolsters it with tactical and analytical practice whilst offering opportunities for continued small business support. 

The Culinary Arts and Hospitality Program, reinstated in 2019 with 2 Full Time Faculty individuals, completely revamped curriculum.  They are currently in the process of creating relevant and modern certificates and degrees to meet the demand of the student needs.  Based on several advisory meetings held in 2019-2022, industry leaders and experts are interested in PCC offering new Hospitality entrepreneurial courses under new certificate programs in addition to also providing students with several articulated courses for transferability. 

 

To accommodate students with all types of schedules, some courses are available fully online while others are hybrid approved, therefore, students may enroll full or part time.  Students who complete the program requirements are awarded a Certificate of Achievement and are linked with the Pasadena Small Business Development Center.  Individuals who complete this certificate will continue to play a key role in maintaining California’s competitive advantage in the market. 

The Culinary Arts and Hospitality Program, reinstated in 2019 with 2 Full Time Faculty individuals, completely revamped curriculum.  They are currently in the process of creating relevant and modern certificates and degrees to meet the demand of the student needs.  Based on several advisory meetings held in 2019-2022, industry leaders and experts are interested in PCC offering new Hospitality entrepreneurial courses under new certificate programs in addition to also providing students with several articulated courses for transferability. 

 

To accommodate students with all types of schedules, some courses are available fully online while others are hybrid approved, therefore, students may enroll full or part time.  Students who complete the program requirements are awarded a Certificate of Achievement and are linked with the Pasadena Small Business Development Center.  Individuals who complete this certificate will continue to play a key role in maintaining California’s competitive advantage in the market. 

The following courses are required for this new program:

MRKT 150 - Social Media Marketing for Business

HOSP 021 - Food, Beverage and Labor Cost Control

HOSP 050 - Hospitality Law

BUS 116 - Entrepreneurship

These courses will provide an excellent entrepreneurial foundation with hospitality specialization for students to open their own businesses.

Course	Title	Units	Year/Semester (Y1 or S1)
MRKT 150	Social Media Marketing for Business	3	S1
HOSP 021	Food, Beverage and Labor Cost Control	3	S1
HOSP 050	Hospitality Law	3	S1
BUS 116	Entrepreneurship	3	S1

• Do any active inventory records need to be made inactive or changed in connection with the approval of the proposed program? If yes, please specify.  No changes need to be made to active inventory records • Does the program replace any existing program(s) on the college’s inventory? Provide relevant details if this program is related to the termination or scaling down of another program(s).  This program does not replace any existing program on the colleges inventory • What related programs are offered by the college? o Entrepreneurship Certificate of Achievement (9 units) o Entrepreneurship and Small Business Management (22-24 units) o Music Entrepreneurship (33-35 units)

Los Angeles County Service Area Community Colleges College (TOP Code 1306.30) A hospitality focused entrepreneurial certificate is not offered at any of the colleges in the Los Angeles service area. Local colleges offer foundational Entrepreneurship, Hospitality and Small Business degrees, but none honing in on the specificities that Hospitality Entrepreneurs require.

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