Entrepreneurship and Innovation in Broadcast Media Certificate of Achievement

This certificate program is designed to prepare students in Broadcast Electronic Media Arts to engage in the world of entrepreneurship. The program’s interdisciplinary approach to entrepreneurship equips students with relevant tools in exploring various pathways to entrepreneurship such as full-time business ownership, sub-contracting (freelancing), consulting, corporate intrapreneurship or mission-driven social entrepreneurship.

Students will utilize common tools and techniques to create effective and engaging Internet content. They will be able to conceptualize, produce, and deliver meaningful multimedia material.  Those who complete this program can apply for entry level social media positions or media content creator positions, or use these skills to improve their creative portfolio and express opinions effectively in online campaigns.

The projected number of annual completers for the Entrepreneurship and Innovation in Broadcast Media Certificate of Achievement is 18 - 20 students. This estimate is based on course enrollment data for two semesters since the entrepreneurship program started in fall 2018 and the BEMA Certificate of Achievement in Multimedia Content Creation already has a proven record of success with 20 – 30 completers annually. The projections made were also based on the macro and microeconomic environment surrounding the program.

The Entrepreneurship and Innovation in Broadcast Media Certificate of Achievement prepares broadcast media students in the world of entrepreneurship. The program equips students with the foundational tools necessary for every startup. Broadcast students will develop skills and strategies necessary for for-profit ventures, as well as social enterprises that yield positive social impact. The program also enriches students’ skill set for corporate intrapreneurship in the broadcast industry. 

Upon completion of this program, students will be able to:

Apply an entrepreneurial mindset that breeds creativity and innovation in broadcast and electronic media arts.

Use terms and concepts related to functional areas of entrepreneurship and innovation necessary for start-ups.

Analyze the marketing environment to identify entrepreneurial opportunities and areas for growth and development.

Develop an agile and lean business plan for startup project/enterprise that is ready for pitching.

Compare different entrepreneurship pathways in relation to a project or business idea.

The program starts with the introduction of basic entrepreneurial skills needed to develop an entrepreneurial mindset and help the student come up with an idea to bring to market. It also helps students decide what type of entrepreneurship they would like to pursue. The interdisciplinary nature of the curriculum leverages on other areas of excellence from the broadcasting discipline to complete the entrepreneurial tool kit required from idea to market. These foundational courses prepare students to acquire intrapreneurial skills that are highly sought by employers today. ENTR 101 Introduction to Entrepreneurship, ENTR 102 Applied Design Thinking and MRKT 140 Introduction to Marketing all address the foundational base of entrepreneurship.

The program focuses students on multimedia content creation in conjunction with entrepreneurship and requires nine more units to gain the knowledge and skills in multimedia content creation. For those who are already registered under the BEMA disciplines, the Certificate in Entrepreneurship can be stacked over the one they are currently taking. 

First semester courses                               Units              Sequence

 

BCST 119 - Digital Media Skills                                 3.00                  S1, Y1

BCST 135 - Audio for the Web                                  1.00                  S1, Y1

BCST 136 - Video for the Web                                  1.00                  S1, Y1

BCST 159 - Digital Media Portfolio                            1.00                 S1, Y1

ENTR 101 - Introduction to Entrepreneurship        3.00                  S1, Y1

                                                                                                             

  Total: 9.00

 

Second semester courses                               Units                 Sequence

           

BCST 158 - Social Media for Professionals            3.00                  S2, Y1

ENTR 102 - Applied Design Thinking in 

                    Entrepreneurship            1.50                 S2, Y1

DSGN 105 – Design Thinking                                   1.50                 S2, Y1

MRKT 140       Marketing Principles                          3.00                S2, Y1

 

  Total    9.00              

 

                                                                   Total Certificate 18.00   

Recommended Additional Coursework
BCST 141 - Field Video Production		3.00 units
BCST 143A - Avid Video Editing - Beginning		4.00 units
BCST 144A - Video Editing Premiere Intro		4.00 units

The Certificate of Achievement in Entrepreneurship is relatively new and is continuously evolving. This curriculum is designed to only provide the foundational knowledge for a startup and advises students to take further courses in finance, marketing, or general business to dive deeper to other functional areas of business.

There are 13 community colleges in the Bay Region issuing 52 awards on average annually (last 3 years) on TOP Code 0506.40 - Small Business and Entrepreneurship. There are three colleges in the Mid-Peninsula Sub-Region issuing 6 awards on average annually (last 3 years) on this TOP code. There are twelve 4-year universities or colleges offering undergraduate and/or graduate degrees in Entrepreneurship, or BS in Business with concentration in Entrepreneurship (University of California Berkeley, Stanford, UC Santa Cruz, Cal State East Bay, Dominican University, Menlo College, Saint Mary’s College, San Francisco State, San Jose State, Santa Clara University, Sonoma State and University of San Francisco).