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Submitter's Information
Crystal Thornton
Curriculum Specialist
North/Far North
Sacramento City College
CTE Dean
Rick Hodge
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Program Details
Social Media Marketing
New Program
E-Commerce (business emphasis) (050970)
08/01/23
Small and large organizations develop an authentic social media presence by building connection and community with their existing and potential customers. In this program, students will learn how to build a strong brand presence and use social media platforms to connect with their target market and grow followers and engagement. Topics related to building a following, targeting content, managing accounts, and measuring social media analytics are also covered. Whether you want to leverage your personal social media experience or are new to social media, this program will teach you how to create innovative social media marketing campaigns that get results.
| Year 1 | Year 1 | Year 2 | Year 2 | ||
|---|---|---|---|---|---|
| | | ||||
| CB01: Course Department Number | CB02: Course Title | Annual # Sections | Annual Enrollment Total | Annual # Sections | Annual Enrollment Total |
| COMM 351 | Mass Media and Society | 7 | 111 | 6 | 85 |
| ENGWR 384 | Mass Media and Society | 7 | 50 | 6 | 44 |
| JOUR 310 | Mass Media and Society | 7 | 85 | 6 | 66 |
| DDSN 370 | Visual Content For Social Media | 2 | 34 | 2 | 48 |
| MKT 300 | Principles of Marketing | 2 | 76 | 2 | 69 |
| MKT 330 | Internet Marketing | 1 | 35 | 1 | 29 |
| MKT 334 | Social Media Marketing Strategies | New course | 30 | 2 | 60 |
Program Proposal Attributes
- Certificate of Achievement: 8 to fewer than 16 semester (or 12 to fewer than 24 quarter) units (B)
Upon completion of this program, the student will be able to:
- create effective written and visual content for social media.
- produce digital graphics and illustrations that utilize core design principles.
- integrate traditional and emerging media tools into an overall campaign.
- measure key performance indicators for social media.
- build a social media marketing campaign to grow a business.
Course Units and Hours
15
n/a
n/a
Course Report
| Required Program | ||||
|---|---|---|---|---|
| COMM | 351 | Mass Media and Society (3) | 3 | |
| or ENGWR | 384 | Mass Media and Society (3) | ||
| or JOUR | 310 | Mass Media and Society (3) | ||
| DDSN | 370 | Visual Content For Social Media | 3 | |
| MKT | 300 | Principles of Marketing | 3 | |
| MKT | 330 | Internet Marketing | 3 | |
| MKT | 334 | Social Media Marketing Strategies | 3 | |
| Total Units: | 15 | |||
| Requirements | Designator & Number | Course Title - | Units | Sequence |
|---|---|---|---|---|
| Required Core (3 units) | COMM 351 Or ENGWR 384 Or JOUR 310 | Mass Media and Society Or Mass Media and Society Or Mass Media and Society | 3 | Year 1, Fall |
| Required Core (3 units) | DDSN 370 | Visual Content for Social Media | 3 | Year 1, Fall |
| Required Core (3 units) | MKT 300 | Principles of Marketing | 3 | Year 1, Fall |
| Required Core (3 units) | MKT 330 | Internet Marketing | 3 | Year 1, Spring |
| Required Core (3 units) | MKT 334 | Social Media Marketing Strategies | 3 | Year 1, Spring |
Supporting Documents
North/Far North Regional Questions
No questions to display.
Submission Details
11/17/22 - 12:25 PM
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Return to Drafts
Please list the reason(s) for returning "Social Media Marketing". to Crystal Thornton's drafts. This message will be sent to thorntc@scc.losrios.edu
Comments, Documents, Voting
Comments
All Comments
Shari Dempsey Super User · 12/13/22
Program approved as recommended by the Voting Members on the December 2, 2022.