Social Media Marketing II

The Social Media Marketing Certificate program curriculum offers foundational coursework in social media marketing basics for students seeking careers in social media marketing planning and buying.

We estimate 20

To prepare students for entry-level positions in social media planning and buying. Students will execute practical experience in social media planning and buying processes through hands-on projects and case studies. Students will utilize social media analytics tools to assess and optimize marketing campaigns. To foster critical thinking, creativity, and ethical decision-making in social media marketing practices. Students will generate innovative ideas and solutions for resolving challenges in social media planning and buying. To support students in developing effective communication and collaboration skills for professional success. Students will identify social media marketing insights effectively through written reports, presentations, and digital media. By achieving these goals and objectives, students completing the certificate in social media marketing will demonstrate the knowledge, skills, and mindset needed to excel in entry-level roles in the dynamic field of social media planning and buying.                            

The Social Media Marketing II program is a comprehensive 15-unit certificate designed to deepen students' expertise in marketing principles, social media strategies, and advertising techniques. This program prepares individuals for advanced roles in digital marketing, with a strong emphasis on practical application and strategic decision-making.

Program Requirements

Required Courses (Total: 12 units)

1. BUSAD 162 - Principles of Marketing (3 units). This foundational course introduces students to key marketing concepts, including consumer behavior, market research, product development, pricing strategies, and promotional planning. It establishes the essential framework for understanding marketing as a business function.

2. BUSAD 163 - Social Media Marketing I (3 units). Students learn the basics of using social media platforms to build brand awareness, create engaging content, and connect with target audiences. The course also explores strategies for driving customer engagement and loyalty.

3. BUSAD 165 - Social Media Marketing II (3 units):This advanced course builds on Social Media Marketing I, emphasizing analytics, campaign optimization, and the development of comprehensive social media strategies. Topics include advanced advertising techniques, influencer marketing, and maximizing return on investment (ROI).

4. BUSAD 166 - Advertising (3 units). This course examines the principles and practices of advertising, including the creation of compelling ad campaigns, media planning, and the integration of digital and traditional advertising channels. Students gain practical skills in developing advertising strategies that align with business goals.

Elective Courses (Complete 3 units):

Students select one of the following courses to complement their learning:

1. BUSAD 101 - Introduction to Business (3 units). Provides a broad overview of business concepts, including management, marketing, finance, and entrepreneurship. This course offers a valuable perspective on how marketing fits into the broader context of business operations.

2. CS/IS 260 - Introduction to Website Development (3 units). Focuses on the basics of website design and development, including HTML, CSS, and user experience principles. This course equips students with the skills to create and manage websites that support marketing efforts.

3. CS/IS 255 - Introduction to E-Commerce/E-Business (3 units). Explores the fundamentals of e-commerce, including online sales strategies, payment systems, and digital storefronts. Students learn how to integrate e-business practices into marketing strategies.

Business Division

Here are some social media and digital marketing programs available at colleges in Los Angeles:

1. UCLA Extension offers a comprehensive Digital Marketing Certificate Program. It includes core courses such as Digital Marketing and Digital Analytics, along with electives like Social Media Marketing, Influencer Marketing, and Search Engine Optimization. The program is flexible, with multiple entry points throughout the year【12】【13】.

2. Cal State LA provides a Social Media Certificate through its College of Business and Economics. The program focuses on building strategies for social media marketing and engaging with customers effectively. This is part of their broader offerings in marketing【12】.

3. East Los Angeles College (ELAC) features several marketing pathways, including certificates and degrees that cover Social Media Marketing, traditional marketing concepts, and business marketing fundamentals. They offer certificates such as Business Marketing I and an Associate in Arts degree in Marketing, suitable for transfer to other business programs【14】.

4. Santa Monica College (SMC) offers a Digital Marketing Certificate of Achievement that emphasizes social media platforms, digital marketing strategies, and content creation. It is designed for students looking to enter the field quickly【11】.

60 per class

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