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Submitter's Information

Name

Karen Crozer

Title

Chair of English, Comm Studies, and Journalism

Region

Los Angeles

College

LA Mission College

CTE Dean

CTE Dean's Name

Marla Uliana

CTE Dean's Email

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Program Details

Program Title

Social Media Strategist

Submission Type

New Program

TOPs Code

E-Commerce (business emphasis) (050970)

Projected Start Date

09/01/25

Catalog Description

Boost your digital skills with our Certificate of Achievement in Social Media Strategy. This program equips you with essential tools in social media management, content creation, SEO, and digital marketing. Whether you're building a personal brand or managing social media for businesses, you'll gain hands-on experience to thrive in today’s competitive digital world. Prepare to create impactful content, engage audiences, and drive growth across platforms like Instagram and TikTok. Whether you aim to join a company or launch your own business, this certificate sets you up for success in the digital landscape.

Enrollment Completer Projections

We expect 10-15 completers in the first year, with this number increasing annually.

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • Certificate of Achievement: 16 or greater semester (or 24 or greater quarter) units (C)
Program Goal

The goal is for students to earn a job in Social Media Strategy and/or Management.

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

24

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

n/a

Total Units for Degree (Minimum and Maximum)

n/a

Course Report

Program Requirements Narrative

This Social Media Strategist CoA is a 24-unit certificate that requires eight courses and can be completed in two semesters. Courses will be offered sequentially, as listed below, but can also be taken out of order.

Program Requirements
CourseTitleUnitsYear/Semester
(Y1 or S1)
COMM 122
Intercultural Communication
3S1
ENGLISH 109
Writing for Social Media
3S1
JOURNAL 043
Principles of Public Relations
3S1
MEDIART 117
Introduction to Social Media
3S1
COMM 109
Social Media Strategies
3S2
COMM 190
Communication and New Media
3S2
MARKET 021
Principles of Marketing
3S2
MULTIMD 100
Introduction to Multimedia Computer Applications
3S2



Supporting Documents

Los Angeles Regional Questions

District

Los Angeles Community College District

College

Los Angeles Mission College

LA Workforce Council Voting Member

Marla Uliana

Email

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Phone

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Reason for program recommendation request

New Program

Place of program in college's curriculum/similar program

The Social Media Strategist Certificate complements existing programs without replacing them. It offers specialized training in strategy, content creation, and digital marketing, aligning with related degrees while preparing students for immediate employment.

List similar programs at other colleges in the Los Angeles Region

The following community colleges in Los Angeles and Orange County offer social media-related certificates under various TOP codes (e.g., Business, Media & Communications, Information Technology):

  • Mt. San Antonio College - Social Media Marketing (Certificate & Noncredit)
  • Long Beach City College - Digital and Social Media (Certificate)
  • Santa Monica College - Social Media Assistant (Certificate)
  • Compton College - Social Media (Certificate)
  • L.A. Pierce College - Social Media (Certificate, Journalism/Media Arts focus)
  • L.A. Mission College - Social Media (Noncredit, Computer Software Development focus only)
Annual Enrollment projects (non-duplicative)

45 projected

List of colleges contacted for collegial consultation
Priority Sector

ICT/Digital Media sector

If this is a program modification, please provide a brief description of the changes to the program. A bulleted list of key changes is acceptable.

N/A

Submission Details

Published at

03/27/25 - 02:50 PM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Social Media Strategist". to Karen Crozer's drafts. This message will be sent to crozerkj@lamission.edu

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