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California Regional Consortia

Sales and Marketing

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Submitter's Information

Name

Judith M Cutting

Title

Dean of CE, Public Safety, Workforce Dev

Region

Bay Area

College

Monterey Peninsula College

CTE Dean

CTE Dean's Name

Judith M Cutting

CTE Dean's Email

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Program Details

Program Title

Sales and Marketing

Submission Type

New Program

TOPs Code

Marketing and Distribution (050900)

Projected Start Date

07/01/19

Catalog Description

The Business Sales and Marketing Certificate of Achievement is designed for students who seek the core skills required for an entry-level sales or marketing position. This program is designed for students who want to add sales and marketing skills to their current skill set without the additional coursework of a broader education.

For further studies consider the Business Administration Associate degree with an emphasis in Entrepreneurship.

Students planning to transfer to a university to earn a bachelor's degree should consider the Associate in Science in Business Administration for Transfer (AS-T in Business Administration) degree.

Enrollment Completer Projections

We anticipate 10-15 students will earn this certificate annually.  

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • Certificate of Achievement: 8 to fewer than 16 semester (or 12 to fewer than 24 quarter) units (B)
Program Goal

Based on Program Review, the Business department has reformatted its ready-to-work programs to focus more on their specialty areas of study rather than a broader education.  The  Sales and Marketing COA is designed to concentrate on core skills in order to offer students a quicker path to the core skills required by an occupational change, career growth, or immediate placement into an entry level position.  Upon successful completion of the program, students will demonstrate the core skills required for an entry-level sales or marketing position

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

12

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

n/a

Total Units for Degree (Minimum and Maximum)

n/a

Course Report

Program Requirements Narrative
Program Requirements (Model Course Sequence)
Requirements Course Title Units Sequence
  Complete the following 4 courses. BUSI 49 Professional Selling 3.0 Any Fall or Spring
BUSI 50 Introduction to Marketing 3.0 Any Fall or Spring
BUSI 54 Introduction to e-Marketing 3.0 Any Fall or Spring
BUSI 64 Customer Service 3.0 Any Fall or Spring




Units Required to Complete Certificate (if applicable)
Certificate Core Units: (indicate the number of units that are required for the certificate core) 12
Program Requirements

Students may complete the coursework in the Sales and Marketing Certificate of Achievement in one semester, or in multiple semesters. They may sequence the courses in any order.  

Supporting Documents

Upload Labor Market Information (LMI)

Bay Area Regional Questions

Goal of Program

CTE & Transfer

Include any other information you would like to share.
This program is currently offered as a local certificate. The purpose of this proposal is to seek CCCCO approval for conversion to a COA.
Please list similar programs at other colleges in the service area which may be impacted, including the name of the college, the name of the program that may be impacted, the name of the person you contacted and the outcome of that contact.
N/A

Submission Details

Published at

12/14/18 - 12:20 PM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Sales and Marketing". to Judith M Cutting's drafts. This message will be sent to jcutting@mpc.edu

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