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California Regional Consortia

Marketing Certificate

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Submitter's Information

Name

Gabriel Shweiri

Title

Professor

Region

Orange County

College

Santa Ana College

CTE Dean

CTE Dean's Name

Kimberly MAthews

CTE Dean's Email

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Program Details

Program Title

Marketing Certificate

Submission Type

New Program

TOPs Code

Marketing and Distribution (050900)

Projected Start Date

08/23/21

Catalog Description

The Marketing Certificate program is designed to prepare students for careers in today's marketing field. New career opportunities in marketing will be highlighted throughout the program. The courses include the latest concepts, techniques and technology used to successfully develop, price, promote and distribute products and services in a global economy. The program provides students with cutting-edge applicable marketing skills for New Media Marketing opportunities.

Enrollment Completer Projections

30

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • Certificate of Achievement: 16 or greater semester (or 24 or greater quarter) units (C)
Program Goal

Upon successful completion of this program, students will be able to:

  1. Perform the practical skills needed to work with businesses that have marketing functions.

  2. Analyze given products or services for marketing decisions.

  3. Describe marketing distribution channels.

  4. Make pricing decisions based on market research.

  5. Create marketing plans for product promotion and advertising.

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

20

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

n/a

Total Units for Degree (Minimum and Maximum)

n/a

Course Report

Program Requirements Narrative

This program is built into our existing Marketing discipline and all courses are already offered.

Program Requirements
CourseTitleUnitsYear/Semester
(Y1 or S1)
MKTG-113
Principles of Marketing
3
S1
BUS-222
Business Writing
3
S1
BUS-100 or ENTR-100
Fundamentals of Business
Or
Introduction to Entrepreneurship
3
S1
MKTG-116
MKTG-128
MKTG-129
ENTR-105
Global Marketing
Advertising and Distribution
Sales, Negotiation and Consumer Behavior
Social Media, Bootstrapping and Market Validation
3
3
3
3
S2




Supporting Documents

Upload Labor Market Information (LMI)

Orange County Regional Questions

District

RSCCD

College

Santa Ana College

CRLC Member

Kim Mathews

Email

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Phone

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Reason for program recommendation request

Substantial Change

Place of program in college's curriculum/similar program
Global Business and Entrepreneurship Department
List similar programs at other colleges in the Orange County Region
Orange Coast Cypress Golden West
Annual Enrollment projects (non-duplicative)
30
Advisory Minutes
Priority Sector

Business

Submission Details

Published at

09/28/20 - 03:51 PM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Marketing Certificate". to Gabriel Shweiri's drafts. This message will be sent to shweiri_gabriel@sac.edu

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