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Submitter's Information

Name

Alejandra Jarabo

Title

MAT department chair, SBCC

Region

South Central Coast

College

Santa Barbara City College

CTE Dean

CTE Dean's Name

Alan Price

CTE Dean's Email

Log in to view CTE Dean's Email.

Program Details

Program Title

Digital Content Creation

Submission Type

New Program

TOPs Code

Digital Media (061400)

Projected Start Date

08/18/25

Catalog Description

The Digital Content Creation program equips students with both technical and creative skills through training in professional software and hands-on projects that simulate real-world production workflows. It provides a comprehensive foundation in media production, covering key areas such as graphic design, photography, film production, and multimedia. These skills are applicable across visual, video, and audio content creation, preparing students for entry-level roles in web production, online content creation, and social media management.

The program consists of a combination of 12 core units and 12 units from elective classes for a total of 24 units. 
The 12 core units  include four introductory classes that cover the fundamentals of graphic design, photography, film production, and multimedia (digital imaging). Students then select an additional 12 units from a list of elective intermediate classes to deepen their expertise in specific areas of interest. 
Options include video editing, advanced photography, critical thinking, intermediate graphic design, audio production, social networking, social media, online marketing and 3D animation, among others. This flexible structure allows students to tailor their learning experience while gaining a broad understanding of the various disciplines within digital content creation.

The program will make emphasis on creating a varied portfolio through class work, specially through the final project for each class. A good personal portfolio is fundamental to apply to a job and for admission in a four year institution if the student is preparing to transfer. The fact that we cover different disciplines will help students create good work that integrates design, digital imaging, video and audio into their pieces.

Students can pursue a Certificate Award or an Associates of Science. Upon completion of the program they can opt for employment or transfer to a four year institution in the field.


Student Learning Outcomes (PLOs)

Upon completion of this class students will be able to:

  1.  Develop sophisticated imagery that conveys a message.

  2.  Demonstrate digital image management skills (workflow, archiving and color management).

  3. Create designs using industry-standard software and tools as well as proper output procedures for digital use.

  4.  Capture, digitize, and edit video files. 

  5. Develop concrete skills in intermediate Media production.


Program Requirements

Catalog Description_Classes 

(Degree/Certificate) 24 units

Required Courses (12 units)
(core foundational classes. Some of them are being offered through our Dual Enrollment classes at the local high schools)

Credits

SBCC Department

Subject 

3

Multimedia Arts 

MAT 131 – Digital Imaging 

3

Photography 

Photo 109- Intro to Photography

3

Graphic Design 

GDP 110- Media Design 

3

Film Production 

FP 175- Film & Video Production I

12

TOTAL UNITS for foundational classes


Elective classes
Select a minimum of 12 total units from below (4 Classes)
Those are intermediate classes offered by our different departments.

3

Film Production

FP 114 – Non linear video editing

3

Film Production

FP 181- Sound Production for Film & Television 

3

Film Production

FP 170- Cinematography

3

Film Production

FP 207- Color Correction

3

Graphic Design

GDP 111- Intro to Graphic Design

3

Graphic Design

GDP 113- Typography

3

Graphic Design

GDP 118 – Creative Thinking

3

Multimedia Arts

MAT 164 Online Marketing

3

Multimedia Arts

MAT 149- Social Networking & Social Media

3

Multimedia Arts

MAT 153- Web Design

3

Multimedia Arts

MAT 136-Intro to 3D production

3

Photography

PHOTO 190/JOUR 190 Photojournalism

3

Photography

PHOTO 180 Digital Darkroom 1

3

Photography

PHOTO 209 Intermediate Photo






Enrollment Completer Projections


Year 2020

Year 2021

Year 2022

Year 2023


COURSE NUMBER

COURSE 
TITLE

ANNUAL 

# SECTIONS

ANNUAL ENROLL

TOTAL

ANNUAL 

# SECTIONS

ENROLL

TOTAL

ANNUAL 

# SECTIONS

ENROLL

TOTAL

ANNUAL 

# SECTIONS

ENROLL

TOTAL

GDP 110

Intro to Media Design

6

116

7

162

7

163

7

156

PHOT 109

Intro to Photography

23

398

26

482

22

452

27

545

MAT 131

Digital Imaging I

10

289

12

355

10

207

14

228

FP 175

Video Production

6

121

8

161

9

180

9

185

FP 114

 Non linear video editing

10

186

7

138

9

213

8

184

FP 181

 Sound Production for Film & Television 

2

36

2

33

2

35

2

47

FP 170

Cinematography

3

55

3

42

3

62

3

54

MAT 112

Digital Drawing

11

261

2

221

13

294

9

195


MAT 149

Social Networking & Social Media

2

41

2

43

10

281

8

203

MAT 153

Web Design

1

17

1

16

2

21

4

33

MAT 164

Online Marketing

2

18

2

20

3

29

3

27

MAT 136

Introduction to 3D Animation

3

67

4

95

6

97

3

39

GDP 111

Intro to Graphic Design

12

211

11

204

10

144

8

149

GDP 113

Typography

2

36

2

35

4

26

3

62

GDP 118

Creative Thinking

3

32

3

68

4

60

3

50

Photo 190

Photojournalism

5

91

11

165

10

160

11

161

Photo 180

 Digital Darkroom I

1

23

1

18

1

13

1

17

Photo 209

 Intermediate Photo

2

32

2

31

2

27

4

61


Based on this data we project an average of around 45 graduates per year, once the program is fully implemented.

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • Certificate of Achievement: 16 or greater semester (or 24 or greater quarter) units (C)
  • A.S. Degree (S)
Program Goal

Program Goals and Objectives


The Digital Content Creation program equips students with both technical and creative skills through training in professional software and hands-on projects that simulate real-world production workflows. It provides a comprehensive foundation in media production, covering key areas such as graphic design, photography, film production, and multimedia. These skills are applicable across visual, video, and audio content creation, preparing students for entry-level roles in web production, online content creation, and social media management.

The program consists of 12 core units, including four introductory classes that cover the fundamentals of graphic design, photography, film production, and multimedia (digital imaging). Students then select an additional 12 mandatory units (at least four classes) to deepen their expertise in specific areas of interest. Options include video editing, advanced photography, critical thinking, intermediate graphic design, audio production, social networking, social media, and 3D animation, among others. This flexible structure allows students to tailor their learning experience while gaining a broad understanding of the various disciplines within digital content creation.


Career Opportunities 

  

The Digital Content Creation program provides a technical and creative overview of the processes in the field that will prepare for entry jobs in the general digital media industry. 

Our Media departments prepare technical professionals in occupational fields pertaining to Media Production, as evidenced in the LMI report. Students completing a Certificate Award are qualified for employment in those entry level occupations:  (27-4011) Audio and Video technicians, (27-4014) Sound Engineering Technicians, (27-4015) Lighting Technicians, (27-4000) Media and Communication Equipment Workers, (27-4010) Broadcast, Sound, and Lighting Technicians, (27-4021) Photographers, (27-4030) Television, Video, and Film Camera Operators and Editors, (27-4031) Camera Operators for Television, Video, and Film; (27-4099) Media and Communication Equipment Workers, All Other.


Students completing the AS degree will have an opportunity to transition to a transfer pathway that will lead them to a Bachelor's degree program in any of these fields. They will also be able to access entry level positions in some of those occupations and then, through accumulating professional experience and internships, continue to higher-level positions. 

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

24

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

24

Total Units for Degree (Minimum and Maximum)

60

Course Report

Program Requirements Narrative

The program consists of 12 core units, including four introductory classes that cover the fundamentals of graphic design, photography, film production, and multimedia (digital imaging). Those core classes will provide a foundation in aesthetics, image making and composition. They will also provide important skills with industry standard software and familiarity with file formats.

After completing these core classes, students will then choose a minimum of four classes to deepen their expertise in their specific areas of interest. Options include video editing, advanced photography, critical thinking, intermediate graphic design, audio production, social networking, social media, and 3D animation, among others. 
This flexible structure will allow students to tailor their learning experience while gaining a broad understanding of the various disciplines within digital content creation.

Program Requirements

Program Requirements

Catalog Description_Classes 

(Degree/Certificate) 24 units

Required Courses (12 units)
(core foundational classes.Some of them are being offered in our Dual Enrollment classes at the local high schools)

Credits

SBCC Department

Subject 

3

Multimedia Arts 

MAT 131 – Digital Imaging 

3

Photography 

Photo 109- Intro to Photography

3

Graphic Design 

GDP 110- Media Design 

3

Film Production 

FP 175- Film & Video Production I

12

TOTAL UNITS for foundational classes


Elective classes
Select a minimum of 12 total units from below (4 Classes)
Those are intermediate classes offered by our different departments.

3

Film Production

FP 114 – Non linear video editing

3

Film Production

FP 181- Sound Production for Film & Television 

3

Film Production

FP 170- Cinematography

3

Film Production

FP 207- Color Correction

3

Graphic Design

GDP 111- Intro to Graphic Design

3

Graphic Design

GDP 113- Typography

3

Graphic Design

GDP 118 – Creative Thinking

3

Multimedia Arts

MAT 164 Online Marketing

3

Multimedia Arts

MAT 149- Social Networking & Social Media

3

Multimedia Arts

MAT 153- Web Design

3

Multimedia Arts

MAT 136-Intro to 3D production

3

Photography

PHOTO 190/JOUR 190 Photojournalism

3

Photography

PHOTO 180 Digital Darkroom 1

3

Photography

PHOTO 209 Intermediate Photo


Sequencing/ Sample Education plan

SAMPLE Course Schedule for ONE and a half year program.

Intermediate classes are challenging and they require 5 to 10 hours of homework a week. 
Students are not recommended to take 4 intermediate classes at the same time.

CourseTitleUnitsYear/Semester
(Y1 or S1)
MAT 131Digital Imaging3Fall 1
GDP 110Media Design3Fall 1
PHOT 109Intro Photography 3Fall 1
FP 175Video Production3Spring 1
Elective class 1
3Spring 1
Elective class 2
3Spring 1
Elective class 3
3Summer 2 or Fall 2
Elective class 4
3Fall 2

Supporting Documents

South Central Coast Regional Questions

Please upload any additional information/justifications for your program such as Advisory Committee Meeting Notes, Employer Surveys, Environmental Scans, etc. Shift-click to select multiple files when uploading.

Submission Details

Published at

12/01/24 - 04:47 PM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Digital Content Creation". to Alejandra Jarabo's drafts. This message will be sent to aijarabo@pipeline.sbcc.edu

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