Introduction to Social Media - Certificate of Achievement

Berkeley City College’s Introduction to Social Media Certificate of Achievement prepares students for entry-level jobs with social media titles that require skills in copy-writing, marketing ,producing, and also provides upgraded skills for those already employed in multimedia or film related jobs. The program focuses on developing artistic, critical thinking, basic marketing knowledge, equipment and computer skills. 

10-20

The Certificate of Achievement in Introduction to Social Media Incorporates courses in the area of specialization in Social Media content creation and Marketing. The need for skills in Social Media content creation – the understanding of developing a social media campaign are highlighted in the growing need for social media specialists in the Bay Area.    A majority of high schools offer Media and EntertainmentAcademies. Students from these programs have limited choices in pursuing SocialMedia content creation when they graduate from high school. After completing the introduction to  Social Media certificate, students may choose from multiple pathway options, including the larger Social Media Storytelling Certificate,  applied computer graphics, Motion Graphics and Video Production. Growth in the field of Social Media specialist continues at a steady pace in the San Francisco Bay Area, however, the desire to increase diversity within the sector remains unmet.

Informed by industry resource needs as detailed in the labor market information as well as our Industry Advisory Board’s feedback, completion of this certificate will provide students with the coursework they need to work in entry-level social media positions such as social media project coordinators, online community manager, or social media assistant. 

The following program learning outcomes were established to ensure students are prepared to secure entry-level positions:

 

Upon completion of the Introduction to SocialMedia Certificate of Achievement, students will be able to:

1. Demonstrate appropriate knowledge of digital multimedia equipment and software programs to create and edit multimedia works for social media applications.
2. Work in environments modeled after real-world workplaces by building teams and leading them and/or taking direction from a project leader.

 

Berkeley City College’s Introduction to Social Media Certificate of Achievement prepares students for entry-level jobs with social media titles that require skills in copy-writing, marketing, producing, and also provides upgraded skills for those already employed in multimedia or film-related jobs. The program focuses on developing artistic, critical thinking, basic marketing knowledge, equipment, and computer skills. 

Course	Title	Units	Year/Semester (Y1 or S1)
BUS 70	Introduction to Marketing	3
MM/VI 020A/LA	Editing I : Introduction to Video Editing	3
MM/MW 004A/LA	Social Media Marketing and Data Analytics	3
MM/VI 016	Social Media Story Telling	3

This Certificate has been developed to provide students the opportunity to succeed and complete a certificate in a shorter time frame. This was developed as part of a partnership with local High Schools to provide those students the opportunity to attain a certificate before graduating High school. The Classes will rotate online and face to face. As part of the K-12 / K-14 initiative, we are working with High schools and Alameda Department of Education for the High schools to develop support classes for High school students taking Introduction to Social Media Certificate CE Community college classes.

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