Social Media Technician

Social media technicians communicate with the public through platforms that allow users to create and share content online. They run their employers’ social media accounts, working to build a brand’s reputation. These workers post content—such as images, text, or videos. The Social Media Technician certificate provides a foundation in the technology and use of current and emerging social media platforms (i.e., Facebook, Twitter, Instagram, etc.). Completing this program will provide students a foundation for entry level positions or employment advancement in a number of positions that utilize or specialize in social media, including roles in marketing, public relations, blogging, and information technology.

Enrollment & Completer Projections for Social Media Certificate 2015/16 # SECTIONS 2015/16 COMPLETERS 2016/17 # SECTIONS 2016/17 COMPLETERS CIS 68 8 139 6 107 CIS 421 New course 3/17 NA NA NA NA CISIWEB 72 4 67 4 74 CISIWEB 424 4 73 3 54 BUSMKT 55 2 38 2 27 COMSTD 12 3 86 5 124 PHOTO 7 11 177 13 205 JOUR 11 0 0 1 11 JOUR 30 2 32 2 16 ART 82 5 80 4 63 ART 83 1 16 1 17 RELATED AWARDS 2011/12 2012/13 2013/2014 2014/2015 2015/2016 CIS Certificate 24 21 10 13 13 CIS: Web Developer Certificates 6 3 3 8 3 BUSINESS MARKETING CERTIFICATES 0 0 0 0 8 ART CERTIFICATES 2 2 2 4 7 JOURNALISM CERTIFICATES 0 0 1 2 na

The Social Media Technician Certificate of Achievement will provide students with experience in communicating with the public through platforms that allow users to create and share content online. Students who successfully complete this certificate of achievement will qualify for entry-level positions as social media technicians in the areas of e-commerce, public relations and marketing involving various social media websites and applications that enable users to create and share content or to participate in social networking. Social media technicians need to possess the following: • Familiarity with social media platforms • Knowledgeable in the use of Internet and networking tools • Ability to identify project with audience • Creativity • Communication skills

Required: Units CIS68 Internet Technologies 1.5 units CIS421 Social Media Technology 1.5 units CISIWEB72 Web Page Development and Publishing 3 units CISIWEB424 WordPress Web Development 1.5 units BUSMKT55 Advertising 3 units COMSTD12 Mass Communication and Society 3 units PHOTO7 Introduction to Digital Photography 4 units JOUR11 Multimedia Reporting 3 units or JOUR30 Student Media Practicum I 3 units ART82 Introduction to Digital Media 4 units or ART83 Web Design 4 units Total Units 24.5