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Submitter's Information

Name

Diane Murphy

Title

Associate Professor

Region

Los Angeles/Orange County (Archived)

College

LA Trade-Tech College

CTE Dean

CTE Dean's Name

Cynthia Morley-Mower

CTE Dean's Email

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Program Details

Program Title

Fashion Media Certificate of Completion

Submission Type

New Program

TOPs Code

Fashion Merchandising (130320)

Projected Start Date

02/01/21

Catalog Description

The Fashion Media Certificate of Completion is designed to prepare students for employment in the retail, wholesale, and marketing sectors of the fashion industry.  Career opportunities for students completing this program of study include, but are not limited to:  fashion social media managers, fashion advertising and promotions managers, fashion marketing managers, fashion public relations specialists.  By fulfilling the program requirements, students will have the necessary knowledge and skills in fashion promotion and marketing, fashion eCommerce, digital marketing and media, and fashion media entrepreneurship.

Enrollment Completer Projections

20

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • Certificate of Achievement: 16 or greater semester (or 24 or greater quarter) units (C)
Program Goal

Upon completion of the Fashion Media Certificate of Completion, students are able to develop operational and promotional activities using various media platforms to launch and sell brands and / or private labels for a fashion business. Social Media has become a required medium for brand and business promotion.  A media presence is required for all levels of the fashion industry from producers of raw materials to manufacturing and retailing, as well as direct-to-consumer.  This certificate supports all functions of the fashion merchandising industry.

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

19

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

n/a

Total Units for Degree (Minimum and Maximum)

n/a

Course Report

Program Requirements Narrative

The Design and Media Arts Department at LATTC is creating the Fashion Media Certificate of Completion requiring 19 units to respond to the demands of an evolving industry and students who want to develop a specified skill set in a shorter time.  Current demographic and psychographic trends of our students indicate that they value obtaining their education goals in skill-specific modules over two to three semesters in order to quickly advance into the work force.   Many of our students must work while taking classes, and the stackable certificate approach allows them to complete academic goals in an efficient manner that results in accomplishment and advancement while maintaining their full-time jobs and life obligations.  The certificate was developed with input from faculty and advisors within the fashion industry. The program has been approved by the LATTC Curriculum Committee, the Academic Senate, and a fashion merchandising industry advisory committee that consisted of industry representatives from the retail and wholesale sectors. The advisory committee voted unanimously to support this certificate. An Associate in Science Degree can be earned by taking 38 units of fashion merchandising major courses and 22 units of general education academic courses.

Program Requirements
CourseTitleUnitsYear/Semester
(Y1 or S1)
FASHMER 035
Fashion Promotion
3S1
FASHDSN 147
Fashion Show Production
2S1
DIGMD 100
Introduction to Digital Media
3S1
DIGMD 101
Fundamentals of Digital Media
3S1
FASHMER 001

Or
DIGMD 104
Entrepreneurial Fashion
Or
Digital Media Entrepreneurship
3S2
VISCOM 129
OR
FASHDSN 244
OR
FASHDSN 270
Digital Photo
Manipulation 
Photoshop for Fashion Design   
Illustrator for Fashion Design
2S2
FASHMER 045
Fashion eCommerce
3S2




Supporting Documents

Upload Labor Market Information (LMI)

Los Angeles/Orange County (Archived)

District

Los Angeles Community College District

College

Los Angeles Trade Technical College

CRLC Member

Marcia Wilson

Email

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Phone

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Reason for approval request.

New Program

Place of program in college's curriculum/similar program.
Design and Media Arts, Fashion Merchandising
List similar programs at other colleges in the Los Angeles and Orange County Region.
There are no certificate programs in the region that focus on fashion media; however these colleges offer certificates and associate degrees in Fashion Merchandising: Long Beach City College Santa Monica City College Mt. San Antonio College Santa Ana College Orange Coast College
Annual Enrollment projects (non-duplicative)
60
Priority Sector

n/a

Submission Details

Published at

07/16/20 - 07:09 PM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Fashion Media Certificate of Completion". to Diane Murphy's drafts. This message will be sent to murphyd@lattc.edu

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