Certificate of Achievement, Business and Marketing

The Certificate of Achievement in Business and Marketing is designed for students who are seeking to learn the latest marketing tools to promote a business or an organization. The certificate provides 18 units of instruction in key elements: business and product life cycle, marketing and advertising strategy, ad campaign strategy, and key performance metrics. Courses can be taken in person and/or online. 

The Certificate of Achievement in Business and Marketing will introduce key concepts in business and marketing and offer practical training in the latest techniques used by businesses and organizations to obtain new customers, generate customer loyalty, and drive profit. Small businesses and large companies alike are in dire need of employees who understand and can apply the basic business and marketing principles. This program will position individuals to benefit from the projected 10 percent growth in marketing and advertising positions that involve using these tools and strategies. 

Students are required to take four courses and can compete this certificate within a year (3 quarters). 

Foothill College offers programs and services that empower students to achieve their goals as members of the workforce, as future students, and as global citizens. There is currently a high demand for qualified individuals who understand business and marketing tools and can utilize them to benefit an organization. This certificate will allow students to achieve their goals, whether it is to promote their business, advance in place of employment, or transfer credit to a four-year college. The Certificate of Achievement in Business and Marketing is also a pivotal step for students who are retraining, returning to the workplace, and/or updating work skills. 

Per the LMI, the two closest colleges with with certificates in this TOP code are Mission and College of San Mateo.  At the time of this submission, our college is contacting their appropriate faculty to discuss this certificate with them. I would like to note however that annual openings for occupations related to this TOP code are greater than 7000 while community college awards only total 382 with Mission contributing 4 awards and College of San Mateo contributing 15.