Multimedia Content Creation for the Internet

Catalog Description: Students will utilize common tools andtechniques to create effective and engaging internet content. The student willbe able to conceptualize, produce, and deliver meaningful multimediacontent.  Students can apply for entry level social media positions ormedia content creator positions, or use these skills to improve their creativeportfolio and express opinions effectively in online campaigns.

Program Requirements:

Learning Outcomes:  Upon completion of this program, students willbe able to:

• Analyze the processes involved in creating audio and video and social media content for broadband delivery.
• Evaluate the impact internet content has on society.
• Plan, organize and create effective online content that conveys intended message.

The minimum timefor completion of this certificate is 1 semester. Completion time will varybased on student preparation and number of classes completed per semester.

 

Course Department Number, Title	Units	Sequence
BCST 119 - Digital Media Skills	3.00	1st Sem
BCST 135 - Audio for the Web	1.00	1st Sem
BCST 136 - Video for the Web	1.00	1st Sem
BCST 158 - Social Media for Professionals	3.00	1st Sem
BCST 159 - Digital Media Portfolio	1.00	1st Sem
Total:	9.00
Total:	9.00

It is possible to complete the entire certificate in one semester.

The projected number of annual completers is the same as AV for web.  26 were awarded in 2017/18.

The Multimedia Content Creation for the Internet Certificate of Achievement was developed to satisfy industry demand for social media managers.  Many video/audio industry jobs require or request that the applicant be well versed in social media. Additionally, our Industry Advisers explained that although the most important aspect of a media journalist is to be able to identify and tell a story, currently the need to be able to tell it in several different formats, they also need to “add knowledge of different social media/distribution platforms to their arsenal.”  (BEMA Digital Media Industry Advisory – April 2018) This certificate will prepare the student for positions as social media managers, content creators and internet content providers.  It will allow current media professionals to update their skills to improve their employment options.

Course	Title	Units	Year/Semester (Y1 or S1)
BCST 119	Digital Media Skills	3	S1
BCST 135	Audio for the Web	1	S1
BCST 136	Video for the Web	1	S1
BCST 158	Social Media for Professionals	3	S1
BCST 159	Digital Media Portfolio	1	S1

BCST 119 is a co-prerequisite for the other four classes.  They can all be taken at the same time.

Indeed.com lists many positions appropriate for completers of this program. Some are entry level and others are not. There are even several internships offered.

checking Bay Area colleges for certificates in Digital Media, Social Media and Media Content Creation - Including Diablo Valley, Foothill, Skyline, Marin etc. There are no comparable programs. This is actually kind of surprising.