MARKETING A.A. Degree Major

Prepares individuals to undertake and manage the process of developing both consumer and business markets and communicating product benefits to targeted market segments. 

Rationale:

The marketing major at Crafton Hills College is comprised of introductory courses in business, marketing and multimedia courses. 

25-30

The Associate of Arts degree in Marketing enables students to transfer to a four-year institution leading to a bachelor's degree. In 2017, there were nearly 29,200 marketing jobs in the Inland Empire/Desert. This occupational group is projecting to increase employment by 9% over the next five years. The program goal is to provide employers will qualified entry level workers who have completed this program.

The Associate of Arts degree in Marketing enables students to transfer to a four-year institution leading to a baccalaureate degree or to enter the work force. Career opportunities exist in many areas of marketing and are expecting to grow over the next 5 years.