Business Information Specialist

The Business Information Specialist program builds on the BIW I and BIW II foundation. The program provides students with additional skills in marketing communication support, project management, and Salesforce (CRM). Graduates of this third stage BIW pathway program will be prepared to meet the workforce demands of today's business environment, such as various levels of administrative support, office supervision/coordination, and customer service. Students completing the BIW pathway will be equipped to take multiple Microsoft Office Specialist certifications, Salesforce certifications and become QuickBooks certified users. Program Learning Outcomes 1. Demonstrate proficiency using the Salesforce application. 2. Apply professional marketing and project management techniques in a business environment. 3. Employ interpersonal and critical thinking skills as well as problem-solving.

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The Business Information Specialist pathway is a consistent statewide pathway designed with faculty and industry involvement to prepare students for in-demand jobs and to inform the business of the rich capabilities that exist at every California Community College Campus. On occasion one or two new courses need to be developed by a college to align with the pathway. However, because the pathway utilizes existing academic programs and courses, often no new curriculum is required. In addition, the pathway represents a set of in-demand skills throughout the state, based upon interviews with placement agencies, and cross-referenced with advisory groups and other Labor Market Information.

The Business Information Specialist program builds on the BIW I and BIW II foundation. The program provides students with additional skills in marketing communication support, project management, and Salesforce (CRM). Graduates of this third stage BIW pathway program will be prepared to meet the workforce demands of today's business environment, such as various levels of administrative support, office supervision/coordination, and customer service. Students completing the BIW pathway will be equipped to take multiple Microsoft Office Specialist certifications, Salesforce certifications and become QuickBooks certified users.

Course	Title	Units	Year/Semester (Y1 or S1)
BUS 20	Principles of Marketing	3	Y1
CIS 9A/CS 9A	Technology Project Management	3	Y1
CS 77A	Salesforce Administration Essentials	3	Y1

The Business Information Specialist program is different from the current Computer Science Information System programs at Santa Monica College. This is the third stackable certificate from a series of three Certificates of Achievement from the Business Information Worker pathway. This program is based on the specific skills and knowledge required in diverse fields according to the industry advisory council under the direction lead by the Information Communications Technology sector navigators. Moreover, this program does not replace or alter any existing program from the college’s inventory.

Santa Monica College is one district college developing this certificate as part of the regional effort being led throughout the state of California under the direction of the Doing What Matters initiative. Other colleges that are offering similar programs are: Cerritos Community College Citrus City College Compton College Cypress City College East Los Angeles College El Camino City College Glendale Community College Irvine Valley Community College Long Beach City College Los Angeles City College Los Angeles Harbor College Los Angeles Mission College Los Angeles Pierce College Los Angeles Trade-Tech College Los Angeles Valley College Los Angeles Southwest College Mt San Antonio College Pasadena City College Saddleback Community College Santiago Canyon College West Los Angeles College

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