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California Regional Consortia

Marketing Certificate of Achievement

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Submitter's Information

Name

Marilyn Goodman

Title

Marketing Coordinator, Instructor

Region

Bay Area

College

City College of San Francisco

CTE Dean

CTE Dean's Name

Geisce Ly

CTE Dean's Email

Log in to view CTE Dean's Email.

Program Details

Program Title

Marketing Certificate of Achievement

Submission Type

New Program

TOPs Code

Marketing and Distribution (050900)

Projected Start Date

02/28/19

Catalog Description

A certificate in Marketing prepares students for an entry level job in marketing, sales, advertising, social media marketing and consumer behavior.  

Enrollment Completer Projections

Program enrollment by semester - 250

Marketing Certificate of Achievement - 20

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • Certificate of Achievement: 16 or greater semester (or 24 or greater quarter) units (C)
Program Goal

This certificate program enables students to transfer to a four-year college with a Certificate in Marketing. It also allows students to consider a career in marketing and apply for marketing internships to supplement their educational learning. It also allows students with an international student visa to complete this certificate and return to their country of origin to enhance their career opportunities.  

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

27

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

n/a

Total Units for Degree (Minimum and Maximum)

n/a

Course Report

Program Requirements Narrative
CourseTitleUnitsYear/Semester
(Y1 or S1)
MRKT 122 Professional Selling3S 1, 2, 3, 4
MRKT 140Introduction to Marketing
3S 1, 2, 3, 4
MRKT 150Consumer Behavior
3S 1, 2, 3, 4
MRKT 170Advertising and Integrated Marketing Communication
3S 1, 2, 3, 4
SUPV 231Introduction to Supervision and Management
3S 1, 2, 3, 4


CourseTitleUnitsYear/Semester 
INTR 163International Marketing3S 1, 2, 3, 4
MRKT 180Social Media Marketing3S 1, 2, 3, 4

Choose one of the following business options:





GNBS 119Introduction to Business3S 1, 2, 3, 4
SMBS 135Ownership and Operation of a Small Business3S 1, 2, 3, 4

Choose one of the following Computer options:





MABS 60Introduction to Computer Applications for Business3S 1, 2, 3, 4
MRKT 145Computer Marketing Applications3S 1, 2, 3, 4
Program Requirements

None.

Supporting Documents

Upload Labor Market Information (LMI)

Bay Area Regional Questions

Goal of Program

CTE

Include any other information you would like to share.
None
Please list similar programs at other colleges in the service area which may be impacted, including the name of the college, the name of the program that may be impacted, the name of the person you contacted and the outcome of that contact.
Skyline Marketing Program

Submission Details

Published at

05/02/19 - 07:42 AM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Marketing Certificate of Achievement". to Marilyn Goodman's drafts. This message will be sent to mgoodman@ccsf.edu

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